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There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don't need to pay for traffic. It's true that there are a lot of success …
Continue Reading about Where Advertising Fits with Content Marketing →
We often talk about finding a niche for your project - to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But how niche is too niche? …
Continue Reading about Blog Branding: How Niche is Too Niche for a New Blog? →
My wife told me about three huge Instagram accounts that were shut down lately due to impersonators, where the company sided with the scammers. Only one eventually got their account back, and that was …
Social Media, and in particular the "Influencer" phenomenon has generated many myths, lies and half-truths, but lately there are three huge ones that have been getting me annoyed. Yes, yet again I …
Continue Reading about 3 Most Dangerous Social Media and Influencer Myths →
Are you secretly sad to see your competition seemingly swimming in ad dollars while you struggle to get more than a few clicks? Do you get frustrated with how little tangible reward you get from …
Continue Reading about Earn More Money as a Content Creator, Without YouTube Ads →
Email marketing is amazing, don't think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions, then passing along those "learnings" as advice. Read on …
Continue Reading about Don’t Buy Into the Email Marketing Hype →
