Should you show features or benefits on your sales pages?
How to do blog/website outreach properly and build relationships rather than burn them.
There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic.
We often talk about finding a niche for your project – to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But how niche is too niche?
The mistake people are making, and have made since the early days is building their main community on an asset that belongs to someone else.
Social Media, and in particular the “Influencer” phenomenon has generated many myths, lies and half-truths, but lately there are three huge ones that have been getting me annoyed. Yes, yet again I am posting because I have a rant to get off my chest 😉