There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic.
We often talk about finding a niche for your project – to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But how niche is too niche?
The mistake people are making, and have made since the early days is building their main community on an asset that belongs to someone else.
Social Media, and in particular the “Influencer” phenomenon has generated many myths, lies and half-truths, but lately there are three huge ones that have been getting me annoyed. Yes, yet again I am posting because I have a rant to get off my chest 😉
Are you secretly sad to see your competition seemingly swimming in ad dollars while you struggle to get more than a few clicks? Do you get frustrated with how little tangible reward you get from all your effort? Many people dream of the day when they can be a full-time content creator. Some people seemingly […]
Email marketing is amazing, don’t think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions, then passing along those “learnings” as advice. Read on and I will explain.