Grow your audience and build your business by sharing what you know
Hi, I’m Chris Garrett: I work with business owners and entrepreneurs to help them build lasting and profitable relationships with audiences who grow to know, like and trust them. If you need help with that, Chris works with the lovely team of experts at BizBudding.
Chrisg.com is where Chris posts tips, thoughts, and advice on the business of content creation and marketing. The aim is to teach small and solo businesses ways you can create compelling resources, provide your audience more value, build trust, engagement, and loyalty, and generate more revenue.
About Chris Garrett
Chris Garrett is a Marketing Technologist, an online business consultant, teacher, coach, new media industry commentator, writer, speaker, and all-around web geek. He has been involved in several startups and has written for some of the web’s best-loved blogs.
Although he has been “online” since the 1980s, it was in 1994 Chris first became addicted to the World Wide Web. Since then he has helped thousands of individuals, non-profits, “mom-and-pop” businesses, and blue chips.
While his advertising agency career had Chris working with household name brands such as Heinz, Toshiba, Hugo Boss, Lacoste, Coca-Cola, Procter & Gamble, and Durex, amongst others, now he mostly concentrates on helping smaller advice-based businesses, such as consultants, authors, course and membership site owners, content-creators, freelancers, speakers, and coaches.
From Advertising and Marketing Agencies to Solo-Consultant
In 2005 Chris left the advertising agency world and founded a company to help smaller businesses and solo-entrepreneurs profit from their skills, knowledge, and experience, achieve more with Online Media, and grow audiences of people who know, like, and trust them.
As well as coaching and training companies and individuals, Chris also regularly speaks at conferences around the world about online business and content marketing. He has spoken at events such as New Media Expo, the Successful Outstanding Bloggers conference in Chicago, Think Visibility in the UK, Affiliate Expo, Wishlist Member Live, WordCamp, the Netherland’s Social Media Congres and the Institute of Fundraising, along with the dozens of webinars, teleseminars and virtual events he holds or contributes to annually.
For the last few years, Chris has also taught classes, both in-person and online, for organizations such as Mount Royal University in Calgary.
Corporate Roles
Chris was until recently Marketing Director at WP Engine, focusing on driving growth. Before that, (May 2012-July 2018) Chris worked with the team at Copyblogger (now Rainmaker Digital) on marketing technology, developing software, and digital advertising strategy, as well as creating educational content as Chief Digital Officer.
While enjoying snow sports, such as snowboarding and ice skating, he is not very good at them and spends a lot of time hurting his … pride. As a keen amateur photographer, he loves Instagram so much it is possibly unhealthy (please share your cat pictures especially).
As the name suggests, it’s mainly about getting started with blogging and has an emphasis on people who want to use blogging to help them earn an income, but anyone who wants to create a compelling blog for any reason would hopefully get a lot out of it.
Sorry, but it does NOT teach how to make instant cash, we actually talk a lot about how much effort and time it takes!
Darren invited Chris to help him write this book because while Darren has a ton of experience in making money directly from blogs, Chris’ specialty is creating blogs as business assets – making money because of blogging rather than directly from it. This is through techniques such as using content marketing to generate offline sales leads and attracting freelance work. The third edition goes into much more detail about these approaches. We’re proud of the book and the great reviews and testimonials we got from it (check out the Amazon page).
The geeks and techies amongst you might have seen one of Chris’ nerdier works from his earlier programming and IT-centric career, on topics with mainstream appeal such as GDI+ programming in C#. If you are really curious you can still find Chris’ older books on eBay, Amazon used, in junk shops and second-hand markets.
Chris does not post press releases or write about press releases. If you have an interesting piece of news to share then please do not copy and paste press releases into the contact form or email, it will only be deleted!
Product Reviews
Occasionally Chris will review products. Some of these products are purchased, and some are sent for review, but there are NO paid reviews on this blog and positive reviews are never promised. From time to time the links to products could be affiliate links which means if you purchase through the link there may be a commission. At no point does this relationship alter the nature of the article, recommendations are only made when genuinely beneficial. Contact Chris if you would like your product reviewed, but keep in mind reviews are not guaranteed to be posted, particularly if the review is likely to be negative.
Finally …
Chris was born in Calgary, Alberta, Canada in 1974. He grew up in Yorkshire in the North of England, hence the accent, and after living in Calgary for 12 years is now back in England, having moved to York with his wife, daughter, and 4 cats. In the family hierarchy, Chris comes last.
Chris only writes in the third person when he wants to gain a better Google ranking for his own name. He hopes people will forgive him this once..
