Using Flagship Content to Make Evergreen Sales
Content marketing is now an established and expected part of any online marketing strategy, but how do you use it to generate sales? Can you use content to make sales long-term?
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What is Authority?
Authority Bloggers seek out ways to increase their authority in their niche and in the eyes of Google, but what is authority anyway?
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Linkbait, Flagship Content, and Authority
Are Linkbait posts also Cornerstone Content? How do you separate “Authority Content” from “Bookmarkable Content”? What is the difference between “Pillar Content” and “Flagship Content”?
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How to Grow Your Google Authority
Google Authority is the best route to better rankings in Google, over the long term. That is great, but how do you achieve it?
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Overcoming Your Own Constraints
Personal constraints are the things that hold you back in your life, your career, and even your relationships. Let’s identify and resolve as many of your constraints as we can.
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How to Write a Compelling Blog Post That Your Audience Will Be Glued to Right to the End
How do you write a compelling blog post? An article so engaging and worthy that people share it, and readers take action on your suggestions?
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Who, What and So What? Writing that Works
Who, What and So What? What the heck am I talking about!? These are useful tools for figuring out how to make your next article or landing page connect with your audience.
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Pen Portraits in Marketing: How To Create Customer Profiles and Understand Your Target Audience
Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the habit of making.
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Make Yourself Understood: 10 Tips to Be Understood Every Time
You want your writing to have an impact, so that means you need to make yourself understood. How to make yourself understood every single time
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Overcoming Sales Objections the Easy Way
Overcoming sales objections is an essential part of the sales process, but it seems a topic that people I speak to either neglect or are fearful of.
It can be straightforward to counter customer objections, but before we get into that, I should describe what I mean by objections and what I mean by overcoming them.
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Authority Websites vs Niche Websites: Which to Start?
Authority Sites and Niche Sites have taken over the website creation conversation lately.
But what exactly are niche or authority sites?
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Automated Content Marketing in the Uncanny Valley
Nervous you’ll be replaced by AI tools?
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How to Use Seasonal Marketing to Stay Relevant and Build Authority
People’s needs and habits change throughout the year so what they search for, care about, and buy shifts too. Seasonal campaigns help you stay connected to those changes.
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Perspective
2022 has been a rotten year for us, and it has taught me some valuable lessons about relationships
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Is Email Marketing Dead (No, But Yours Might Be)
Is email dead or just YOUR email?
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How to Really Win Fans and Influence People
In this article I would like to show you how a “real influencer business” is built, versus what you might mistake for success.
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Website Copywriting: Benefits vs Features?
Should you focus on features or benefits on your sales pages? Which is more persuasive?
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10 Reasons Your Outreach Sucks (and How to Fix it)
How to do blog/website outreach properly and build relationships rather than burn them.
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Where Advertising Fits with Content Marketing
There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic.
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How to Choose a Blog Niche and Your New Branded Domain
We often talk about finding a niche for your project – to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But when choosing a blog niche, how niche is too niche?
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Remember, It’s Not Yours
The mistake people are making, and have made since the early days is building their main community on an asset that belongs to someone else.
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3 Most Dangerous Social Media Influencer Myths
Social Media, and in particular the “social media influencer” phenomenon has generated many myths, lies, and half-truths. Let’s set them straight.
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Improve Team Productivity Without More Meetings
Most work no longer happens in just place, so how do you keep your team all aligned and moving together in the same direction?
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Earn More Money as a Content Creator, Without YouTube Ads
Many people dream of the day when they can be a full-time content creator. Some people seemingly achieve that dream … on the surface.
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Felcorp Support Website Critique
Today’s critique is for a Financial Services Outsourcing company.
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Building a Brand That Feeds Minds, Not Metrics
We’ve built an environment that measures success in numbers of clicks, followers, and engagement rates, but meaning rarely makes the chart. In chasing algorithms, brands have started forgetting the humans behind the metrics. The result is fatigue. People are tired of being optimised. Entrepreneur reports that nearly half of Gen Z now limit their screen…
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Don’t Buy Into the Email Marketing Hype
Email marketing is amazing, don’t think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions
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My Search Results were Hacked (How to Detect and Fix it)
Had your Google search result hijacked? Here is how to tell if your website was hacked, and what to do to fix it!
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How to Make Your Brand Greener (and Why That Matters More Than Ever)
For more and more businesses, sustainability is no longer an advantage, it is expected.
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Why prospects believe you are expensive and what to do about it
When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do?
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Authority Websites Need to Show AND Tell
To succeed in your niche, you need to communicate your authority with your website design, your layout, and your content.
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Getting Started Vlogging Using Your Smartphone
Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look!
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10 things I have learned about business and start-ups over the last 10 years
Anniversaries are a good time to reflect and look back. What have I learned from the online business startups I have been a part of? When I wrote this in 2017 I was working at Copyblogger/Rainmaker-Digital, a short time afterward Rainmaker was sold, and then the StudioPress division was also sold to WP Engine so…
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Productise for Business, Profit and Productivity
Consulting and coaching businesses are great because you get a deep connection with your customers, their problems and goals, plus you can start quickly (and start making money faster) than many other business models. There are some downsides though. That deep connection means there are always lots of “exceptions to rules”, people flake on paying,…
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The Key to Attention and Engagement
What is the secret of getting a person’s attention? Why do some people seem to be able to get anyone to take their call, while other people seem cursed with obscurity? I have been asked this question twice, recently. I’m always uncomfortable when I have multiple answers, none of them satisfactory. So I mulled over…
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How to get more people to sign up, and keep them subscribed to your list long term
Do you want more email subscribers and readers? What is stopping your list from growing? How do you keep people from leaving? I will tell you there is always something you can improve when it comes to growing your subscriber base, and the answers are not always difficult or complex … once you see what…
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It’s not what you say that matters
How many times have you seen a misunderstanding caused by a message being delivered lazily over text?
How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way.
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Analytical Thinking for Blog Growth
Analytical thinking will help you build a more robust website that improves overall engagement, CTR, and organic traffic
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Working With an Attorney
Anything to do with the law, especially when you are on the receiving end of threats, is scary. This is when you get professional help, and the sooner the better. Whenever you are in a situation of having to work with an attorney, there are a lot of things that you will need to bear…
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3 Essential (But Often Missed) Elements to Growing Your List
Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I believe there are three factors that set a growing list apart from a struggling one, and many people either overlook the necessity or are unaware of it. When…
