Nailing the Narrative When Your Storytelling Stops Working
While you might avoid it, businesses are storytellers. Don’t fall into the “Story-less Narrative” trap.
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Putting YouTube Guru Advice to the Test – Organic Growth Experiment Results
Does Promoting Your Own YouTube Videos Hurt Your Reach?
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Personal Blogs: Why Have One in 2025?
Personal blogs in 2025: why starting or keeping a personal blog could make sense, even in the age of social media + short attention spans
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Should I Use a Pen Name?
Should you use a pseudonym in your work? How do you decide if to use a pen name for your writing or your actual real name?
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How to Thrive as an Authority Blogger in 2025
An infographic for bloggers so you can concentrate on the most important things going into 2025 for a successful year.
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How to Grow, Launch, and Sell with Authority
Do you want to start or launch a new blog? Grow your audience or email list? Want to create and sell a product or sell more of your services?
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Blog Niche Research: 3 Pen Portrait Examples
Examples from my own blog niches so you can see how creating pen portraits can help you tune in to what your audience values
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Choosing a Niche: How to Find a Profitable Blog Subject
Choosing a good niche is vital. If your goal is to earn an income from your blogging you need to know if your idea will make you money.
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Generate Fresh Blog Topics: The Reverse-Process Technique
Are you struggling to come up with blog topics? Do you find it difficult to come up with ideas for new articles?
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Is Blogging a Passive Income?
Blogging for passive income is an aspiration for people starting a new blog or niche site. Is blogging really a passive income?
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Is Blogging Dead? Blogging vs Vlogging
Is blogging dead? In the era of video, video, video, does written content have a place? Should we be blogging or vlogging?
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How to Get Your Blog Noticed (SparkyFace5 Blog Critique)
Getting your blog noticed – how with some simple tweaks you and your blog will get the attention you deserve.
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Better Blog Branding: What’s In a Name?
Naming your blog is one of the most critical considerations when launching. How do you choose a great blogging domain?
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Better Blog Branding: Domain Exclusivity
You put a lot of effort into choosing a domain. What happens when someone registers “your” name? How much damage can they do to you?
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My Blog Launch Mistakes on the Way to 10,000 Page Views Per Month and How to Avoid Them
Launching a professional blog takes knowledge and planning, but even after all this time I still make mistakes when I launch a blog. Let me share my lessons with you so you can avoid them!
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How to Create Link Bait for Topical Authority
Link bait is misunderstood as a search engine optimization tactic due to abuse of the idea. How to create ethical and brand safe link bait
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How to Write a Compelling Blog Post That Your Audience Will Be Glued to Right to the End
How do you write a compelling blog post? An article so engaging and worthy that people share it, and readers take action on your suggestions?
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Who, What and So What? Writing that Works
Who, What and So What? What the heck am I talking about!? These are useful tools for figuring out how to make your next article or landing page connect with your audience.
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Make Yourself Understood: 10 Tips to Be Understood Every Time
You want your writing to have an impact, so that means you need to make yourself understood. How to make yourself understood every single time
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Authority Websites vs Niche Websites: Which to Start?
Authority Sites and Niche Sites have taken over the website creation conversation lately.
But what exactly are niche or authority sites?
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Automated Content Marketing in the Uncanny Valley
Nervous you’ll be replaced by AI tools?
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Getting Started Vlogging Using Your Smartphone
Vlogging can be challenging, scary, technical, but it doesn’t need to be. More people are starting to create video using just their smartphones. Let’s take a look!
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How to get more people to sign up, and keep them subscribed to your list long term
Do you want more email subscribers and readers? What is stopping your list from growing? How do you keep people from leaving? I will tell you there is always something you can improve when it comes to growing your subscriber base, and the answers are not always difficult or complex … once you see what…
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It’s not what you say that matters
How many times have you seen a misunderstanding caused by a message being delivered lazily over text?
How many people have you seen get into an argument because of what they perceived to be an insult, that was not intended that way.
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3 Essential (But Often Missed) Elements to Growing Your List
Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I believe there are three factors that set a growing list apart from a struggling one, and many people either overlook the necessity or are unaware of it. When…
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Grow Your Authority With Your Geekiness
How do people really connect and build friendly relationships? What is it that causes people to want to hear from you more than anything else?
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Want to Know What Makes Content Truly Successful?
What is the secret to getting your content read, shared and acted on? Is your content really useful versus just well-written? Why do some writers get real results from their articles, while other writers work just as hard, or harder, and don’t seem to get noticed? Of course there are many reasons, but a key…
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How to get 80% of the results with 20% of the content
When should you write? How often? How long should your blog posts be? Should you have a schedule? I get asked these questions and similar every week, between emails, Q&A calls/webinars, and clients. Content is becoming super important. We used to talk about if content was king or not. Now, I see a shift. The…
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How to Solve the “Creativity Problem” and Stand Out in a Crowd
I think everyone has the capacity to be creative, but if you listen to some pundits it seems creativity is something only bestowed on an elite few. The fact is, the word “creativity” itself can cause a lot of creative resistance, and make people feel that the bar has been set too high for them….
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How to Make Your Site the Destination for Your Market
Why do you blog? Is it for traffic and attention? If you blog to get more visibility, then you have a lot of company. One of the major reasons companies and individuals create content is to increase their share of attention, to build credibility, and to grow an audience. HubSpot research indicates companies that blog generate 55%…
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Authority Blogging for Artists (New York Daily Photo Critique)
What should a blogger do when they want to profit from their creativity, knowledge, experience and skills, but not by teaching “how to”, but instead from the results of their work? As you no doubt know, my strategy for building a profitable blog around what you know is called Authority Blogging. Build an audience of…
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When Should You Start Selling from Your Blog?
How do you know when your audience is ready to buy from you? Should you wait to “monetize”? How big does your audience need to be? These are common questions and the answers have been debated over the years. I am going to share an answer I gave George from the Man Up Blog during…
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Why You Shouldn’t Drive Traffic
In the first 7 days of this blogs life, 20,000 visitors checked it out. Sounds like a pretty nice result doesn’t it? I was super happy, but a little disappointed in one specific respect. Only 500 people subscribed. Now, don’t get me wrong, I loved and nurtured those 500 subscribers and 500 subscribers in any…
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How to know what your audience really wants
If you think that because your website looks great that people will want to visit it … think again.
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How to REALLY make money from a website
As much as I tell people to seriously reconsider buying too much into the hardcore “Make Money Online” hype, I can not argue against its allure and the fact that, well, people DO make money online. The problem is, there are the usual caveats: These are challenges facing Roman who asked me for a blog…
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The Importance of Standing Out in a Crowded Market – YoungPrePro Blog Critique
This critique will be useful to you if you believe you are doing all the right things but are still not getting the results you want. I get a lot of clients come to me with similar situations and many are on the verge of giving up due to this frustration. Fact is, you could…
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Is Generosity Killing Your Business?
I always tell clients and customers they need to be generous first before taking anything. Sometimes though it can seem challenging keeping up the generosity in the face of bills and expenses. We don’t want to go too far the other way either – who wants to be seen as someone who takes, takes and…
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Critique – BankNerd.ca
BankNerd.ca is a Canadian website all about the banking industry. This is an interesting critique for me having recently moved to Canada and have a whole raft of banking type stuff to set up. As you might see from the screengrab above, the site is about everything banking and aims to monetize mainly with advertising….
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Blog Critique: Life on the Buy Side
Getting an outside opinion on your blog is always a good idea, but especially at the beginning, and especially when you have a great deal of expertise in comparison to your average target audience member. Why is this? A little thing called “The Beginner’s Mind”. When we start learning a topic there are all these…
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Are You Too Busy to Write? Seven Ways to Blog More Productively
Is finding time to blog something you struggle with? A number of people have asked me how they can find time to blog on top of everything else that I have going on. Writing content is vitally important for your blog. It is your source of direct visitors, plus the meat of what you share…
