A content marketing plan will grow your audience, build trust, and convert browsers into buyers. Let's take a look at the content you need.
Getting your blog noticed - how with some simple tweaks you and your blog will get the attention you deserve.
With a Brand Positioning Statement, Bloggers and businesses of all sizes can stand out and get noticed. Craft your uniqueness messaging now!
Naming your blog is important for blog branding, or blog success for that matter. Tips for catchy blog names, creating the best blog name.
Should your blog be the same website as your business pages? Maybe put your articles in a folder? Should you blog on a subdomain?
Changing my WordPress theme boosted my SEO. By a lot.
Launching a professional blog takes knowledge and planning, but even after all this time I still make mistakes when I launch a blog. Let me share my lessons with you so you can avoid them!
Link bait is misunderstood as a search engine optimization tactic due to abuse of the idea. How to create ethical and brand safe link bait
Content marketing is now an established and expected part of any online marketing strategy, but how do you use it to generate sales? Can you use content to make sales long-term?
Are Linkbait posts also Cornerstone Content? How do you separate "Authority Content" from "Bookmarkable Content"? What is the difference between "Pillar Content" and "Flagship Content"?
How do you write a compelling blog post? An article so engaging and worthy that people share it, and readers take action on your suggestions?
Who, What and So What? What the heck am I talking about!? These are useful tools for figuring out how to make your next article or landing page connect with your audience.
Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the habit of making.
You want your writing to have an impact, so that means you need to make yourself understood. How to make yourself understood every single time
Overcoming sales objections is an essential part of the sales process, but it seems a topic that people I speak to either neglect or are fearful of.
It can be straightforward to counter customer objections, but before we get into that, I should describe what I mean by objections and what I mean by overcoming them.
Authority Sites and Niche Sites have taken over the website creation conversation lately.
But what exactly are niche or authority sites?
Nervous you'll be replaced by AI tools?
Plus ... I am making a huge move
Is email dead or just YOUR email?
In this article I would like to show you how a "real influencer business" is built, versus what you might mistake for success.
Should you focus on features or benefits on your sales pages? Which is more persuasive?
How to do blog/website outreach properly and build relationships rather than burn them.
There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don't need to pay for traffic.
We often talk about finding a niche for your project - to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But when choosing a blog niche, how niche is too niche?
Social Media, and in particular the "social media influencer" phenomenon has generated many myths, lies, and half-truths. Let's set them straight.
Many people dream of the day when they can be a full-time content creator. Some people seemingly achieve that dream ... on the surface.
Email marketing is amazing, don’t think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions, then passing along those “learnings” as advice. Read on and I will explain.
Had your Google search result hijacked? Here is how to tell if your website was hacked, and what to do to fix it!
When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do?
It’s not enough just to have a website, or even to have an attractive website full of useful content. To succeed as the go-to person in your niche, you need to communicate your authority with your website. You need to communicate your authority through your design, your layout, and your content.
Why could Brian Clark send one email from his email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but if someone else had his list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course, that’s …
Fear and anxiety dominate if we allow it, but we have to keep working and striving. How can we succeed despite fears, panic, and anxiety?
Authority Bloggers are best placed to ride out economic turbulence. Can I stand by this statement as the economy turns and churns?