Featured Articles Archives

Content Marketing Strategy: Create Your 5-Part Content Plan

A content marketing plan will grow your audience, build trust, and convert browsers into buyers. Let's take a look at the content you need.

Is Blogging a Passive Income?

Blogging for passive income is an aspiration for people starting a new blog or niche site. Is blogging really a passive income?

Is Blogging Dead? Blogging vs Vlogging

Is blogging dead? In the era of video, video, video, does written content have a place? Should we be blogging or vlogging?

How to Get Your Blog Noticed (SparkyFace5 Blog Critique)

Getting your blog noticed - how with some simple tweaks you and your blog will get the attention you deserve.

Better Blog Branding: Crafting Your Positioning Statement

With a Brand Positioning Statement, Bloggers and businesses of all sizes can stand out and get noticed. Craft your uniqueness messaging now!

Naming Your Blog: How to Create Catchy Blog Names

Naming your blog is important for blog branding, or blog success for that matter. Tips for catchy blog names, creating the best blog name.

Better Blog Branding: What’s In a Name?

Naming your blog is one of the most critical considerations when launching. How do you choose a great blogging domain?

Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?

Should your blog be the same website as your business pages? Maybe put your articles in a folder? Should you blog on a subdomain?

How Changing My WordPress Theme Improved My SEO By 31.7%

Changing my WordPress theme boosted my SEO. By a lot.

My Blog Launch Mistakes on the Way to 10,000 Page Views Per Month and How to Avoid Them

Launching a professional blog takes knowledge and planning, but even after all this time I still make mistakes when I launch a blog. Let me share my lessons with you so you can avoid them!

How to Create Link Bait for Topical Authority

Link bait is misunderstood as a search engine optimization tactic due to abuse of the idea. How to create ethical and brand safe link bait

Using Flagship Content to Make Evergreen Sales

Content marketing is now an established and expected part of any online marketing strategy, but how do you use it to generate sales? Can you use content to make sales long-term?

What is Authority?

Authority Bloggers seek out ways to increase their authority in their niche and in the eyes of Google, but what is authority anyway?

Linkbait, Flagship Content, and Authority

Are Linkbait posts also Cornerstone Content? How do you separate "Authority Content" from "Bookmarkable Content"? What is the difference between "Pillar Content" and "Flagship Content"?

How to Grow Your Google Authority

Google Authority is the best route to better rankings in Google, over the long term. That is great, but how do you achieve it?

Overcoming Your Own Constraints

Personal constraints are the things that hold you back in your life, your career, and even your relationships. Let's identify and resolve as many of your constraints as we can.

How to Write a Compelling Blog Post That Your Audience Will Be Glued to Right to the End

How do you write a compelling blog post? An article so engaging and worthy that people share it, and readers take action on your suggestions?

Who, What and So What? Writing that Works

Who, What and So What? What the heck am I talking about!? These are useful tools for figuring out how to make your next article or landing page connect with your audience.

Pen Portraits in Marketing: How To Create Customer Profiles and Understand Your Target Audience

Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the habit of making.

Make Yourself Understood: 10 Tips to Be Understood Every Time

You want your writing to have an impact, so that means you need to make yourself understood. How to make yourself understood every single time

Overcoming Sales Objections the Easy Way

Overcoming sales objections is an essential part of the sales process, but it seems a topic that people I speak to either neglect or are fearful of.

It can be straightforward to counter customer objections, but before we get into that, I should describe what I mean by objections and what I mean by overcoming them.

Authority Websites vs Niche Websites: Which to Start?

Authority Sites and Niche Sites have taken over the website creation conversation lately.

But what exactly are niche or authority sites?

Automated Content Marketing in the Uncanny Valley

Nervous you'll be replaced by AI tools?
Plus ... I am making a huge move

Is Email Marketing Dead (No, But Yours Might Be)

Is email dead or just YOUR email?

How to Really Win Fans and Influence People

In this article I would like to show you how a "real influencer business" is built, versus what you might mistake for success.

Website Copywriting: Benefits vs Features?

Should you focus on features or benefits on your sales pages? Which is more persuasive?

10 Reasons Your Outreach Sucks (and How to Fix it)

How to do blog/website outreach properly and build relationships rather than burn them.

Where Advertising Fits with Content Marketing

There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don't need to pay for traffic.

How to Choose a Blog Niche and Your New Branded Domain

We often talk about finding a niche for your project - to avoid going too wide trying to appeal to everyone, and not appealing to anybody. But when choosing a blog niche, how niche is too niche?

Remember, It’s Not Yours

The mistake people are making, and have made since the early days is building their main community on an asset that belongs to someone else.

3 Most Dangerous Social Media Influencer Myths

Social Media, and in particular the "social media influencer" phenomenon has generated many myths, lies, and half-truths. Let's set them straight.

Earn More Money as a Content Creator, Without YouTube Ads

Many people dream of the day when they can be a full-time content creator. Some people seemingly achieve that dream ... on the surface.

Don’t Buy Into the Email Marketing Hype

Email marketing is amazing, don’t think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions, then passing along those “learnings” as advice. Read on and I will explain.

My Search Results were Hacked (How to Detect and Fix it)

Had your Google search result hijacked? Here is how to tell if your website was hacked, and what to do to fix it!

Why prospects believe you are expensive and what to do about it

When people question our prices, dismiss our products and services as expensive, or call us a rip-off, it hurts. “They don’t understand!”, we say. But it is OUR job to help them understand. What can you do?

Authority Websites Need to Show AND Tell

It’s not enough just to have a website, or even to have an attractive website full of useful content. To succeed as the go-to person in your niche, you need to communicate your authority with your website. You need to communicate your authority through your design, your layout, and your content.

The Secret Element of Successful Marketing Campaigns

Why could Brian Clark send one email from his email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but if someone else had his list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course, that’s …