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Chris Garrett

Chris Garrett

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Marketing

Home » Marketing » Page 4

Internet Marketing vs. Blogging

As a strange hybrid of Internet Marketer and Blogger (amongst other things) I noted with interest Darrens worry about Talking to Internet Marketers about Blogging The —˜daunting’ feelings don’t come from being afraid of public speaking (I’ve been doing that for years) but more because to this point I’ve always found internet marketing —˜types’ to …

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Digg Users STILL Being Paid To Game the System

Digg reckons their algorithms can spot paid-to-Digg patterns. Looks like they can’t. Annalee Newitz has successfully paid a company to Digg her blog, read about it over at Wired I can tell you exactly how a pointless blog full of poorly written, incoherent commentary made it to the front page on Digg. I paid people …

Read moreDigg Users STILL Being Paid To Game the System

The Right Way To Approach Communities With Content and Traffic

Garrett French learned the hard way how to approach forums for content and traffic One key difference is that I opened a forum thread to DISTRIBUTE content rather than to ask a question and start to GENERATE content. I did ask a question at the end of the thread, but my intention was partly to …

Read moreThe Right Way To Approach Communities With Content and Traffic

What’s Even More Important Than a Well Written Headline?

Yes, powerful headlines are vital. No need to go over that. There is one factor though that is even more important. So important that if you don’t get it right … even the most compelling headline will flop. People pass by. The reader yawns. What is this vital factor you ask? While you are reading …

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The Hidden Blog Metrics Trap

Since reading the FeedBurner report Aaron has been thinking about how to change his approach towards RSS metrics I wonder, really, how our strategies will change as assumptions fly in the face of reality. I also wonder how many people cater to their RSS audience and encourage engagement from those readers. I personally have taken …

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Danger of Duplicate Content?

Does Google have a "Duplicate Content penalty"? Concerned about cross-posting or syndicating articles or scrapers copying your pages?

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Samples and Review Items, Bribery or PR?

Nick over on his new ClickInfluence blog has a post up about Sending Gifts to Influencers Sending gifts to bloggers, in the hope they’ll write about them may seem a potentially dangerous move. If it backfired it could certainly cause some nasty negative PR, but provided some caution, and a good helping of common sense …

Read moreSamples and Review Items, Bribery or PR?

Interesting Digg Monetization Strategy

While “domaining” (usually buying up domains, putting up CPC ads then selling them from what I understand) isn’t a business model I would want to get into, Ahmed at TechSoapBox thinks this is one way Digg traffic can be immediately monetized Domain registered on Feburary 14, 2007 to Kavi Siegel (cvxdes) Website and content put …

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Visit, Use, Like, Love

iheartthis by miss_rogue. We all want to be liked. When creating a product, service, blog it is always our goal to create something people accept. This is setting our sites too low. The goal needs to be more than that. Love. Some people have problems with this word in a personal context so I am …

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Fighting Negativity Without Getting Dragged Down Into The Mud Pit

A reader wrote to me in response to my Burning Blog Bridges post. He was concerned that in his industry there was a big, powerful but sleazy competitor. How can he compete without resorting to critical articles attacking their business practices and violations? While it would be tempting to just give them a good kicking …

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The Truth About Advertising

It’s funny because it’s true … Via: BLOchman

Read moreThe Truth About Advertising

When The Old Guard Gets Hit By The Clue Stick

John Battelle has hit YellowPages with the clue stick “You’re asking me to tell my advertisers to invite criticism? You’re asking me to actually create a platform that lets that criticism happen? Are you nuts?” General nodding and murmurs of assent followed. “Er…yes,” I answered. “Yahoo already does. And Google does too (though not as …

Read moreWhen The Old Guard Gets Hit By The Clue Stick

The Problem With Metrics in a Web2.0 World

Steve Rubel is asking What Will Replace the Almighty Page View? but I am not quite convinced by his candidate, “Events”. These days most interactive web sites are built using Flash and/or Ajax (a cake mix of Javascript, XML and HTML). Page views are useless here. They only count complete refreshes of a page. Yahoo’s …

Read moreThe Problem With Metrics in a Web2.0 World

Online Reputation Management: This Is Not Your Fathers Politics

Reputations can be made or broken online. Presidential candidates you would hope would have only the very best advisors. B.L. Ochman reports one presidential hopeful has had a few problems with his online image lately … A few days ago, typing www.rudyguiliani.com — a common misspelling of his name — took you to a site …

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When Virtual is Not Close Enough To Reality

Steve Rubel reports that someone has created an Apple Store in Second Life Go download the latest version of Second Life and then teleport to the Apple Store. No, not the real thing but close! Someone has created an unofficial virtual replica of Apple’s famed retail stores This is a perfect example to me why …

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If It’s Worth Doing It’s Worth Making Extraordinary

A few people took my post on defeating procrastination to be advising producing poor quality under the guise of “just getting something out there”. I would like to correct this if I wasn’t clear in my post. My opinion is if something is worth doing it is not just worth doing well, it is worth …

Read moreIf It’s Worth Doing It’s Worth Making Extraordinary

Seth Godin Ripped Off

I can’t believe a company of the size and sophistication of Amazon could sell a book, by best-selling author Seth Godin, without his permission AND pass it off as new. Quality control? Check it out on Seth’s Blog I didn’t authorize this book to be published, I have no idea who the publisher is and …

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Meet The Masters of Social Media

It is well known that the top Digg/Netscape/Reddit/etc members can make a story. Their stories get front page status more than any others and they wield masses of influence. Want to see who the social media power-users are? WSJ.com has the details A look at some of the hidden influencers deciding what is popular on …

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Want To See First-Class Examples of Flagship Content?

People are starting to provide me with some excellent feedback on my free Killer Flagship Content ebook. One of the requests is for me to provide more examples. Funnily enough I was just reading Aarons (excellent) blog and saw his short video entitled “What is a Self Reinforcing Authority“. As well as examples that illustrate …

Read moreWant To See First-Class Examples of Flagship Content?

Converting Diggers: How To Maximise Getting Dugg

Reading blogs and forums you would think that getting on Digg is all about short term pops of traffic. Yes the traffic boost is nice but if those visitors arrive and leave like a tide without anyone sticking around then all you have for your efforts is a slow web site for a while. Is …

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