It’s been said so many times it has lost all meaning. Focus on the content. Content is king. Write!
Why then do some people create crummy but popular content?
How is it that brilliant writing is often overlooked?
So it can’t be just about the content. Something else is necessary.
- Do you buy bottled water for the content?
- Does a Rolex tell the time better than a Timex?
- Why does a coke from a vending machine cost more than a larger bottle from the supermarket?
- How is it that Seth Godin can give his articles away then sell the same words as $16 books?
It’s true that if your “stuff” is brilliant someone might notice eventually. There is always the possibility that your magical someone might tell others of your brilliance. But that is just outsourcing what you could be doing yourself.
Even “free” has to be sold.
Content, products, services, they all need to be packaged. Don’t be afraid of a little promotion.
“Build it and they will come” you say? Good luck with that.