Marketing and Sales

Seth Godin Ripped Off

I can’t believe a company of the size and sophistication of Amazon could sell a book, by best-selling author Seth Godin, without his permission AND pass it off as new. Quality control? Check it out on Seth’s Blog

I didn’t authorize this book to be published, I have no idea who the publisher is and I certainly didn’t ask Amazon to email anyone.

Do download the ebook (for free!) from Seths site. It’s thought-provoking stuff.

The problem is Amazon, and whoever posted the book up, didn’t actually do anything legally wrong. Seth made the mistake when he licensed the ebook licensed under a certain Creative Commons license that specifically allows for for-profit distribution.

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Content Marketing Strategy: Create Your 5-Part Content Plan

A content marketing plan will grow your audience, build trust, and convert browsers into buyers. Let’s take a look at the content you need.

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A strong brand is one of the most valuable assets you can create for business success. Your brand is your business in customer’s minds.

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Many people falsely believe it is too late to start an online business but e-commerce is showing no signs of slowing down. There are still huge opportunities for people building online businesses … If you focus on the right things from the start.

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Marketing and Sales

How to Make Your Brand Greener (and Why That Matters More Than Ever)

For more and more businesses, sustainability is no longer an advantage, it is expected.

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