Why Your Prospects Are Like Tourists

When you are thinking about visiting a new place, what do you do? And when you get there, what do you look for?

Picture it.

You are sat on the floor with brochures all around you. Each picture and blurb seems more appealing than the last. It’s hard to make up your mind. Who is telling the truth? Which attraction or activity will be most fun? What are the accomodations really like?

Somehow you choose where you want to go, how you will get there and such. A while later you are at your destination. How do you feel? Excited and a little nervous, right?

What are your strategies for getting around, and most importantly getting the most out of your trip?

It’s worth thinking about. There is a lot in common between a tourists foreign vacation and your prospects approach to the web.

I will give you some hints for some things we look for that help us get around:

• Credible reviews
• Trustworthy advice
• Clear signage, maps and directions
• Maybe a tour guide

To add to this list seasoned travellers develop a subconcious early warning system, they pick up signals from their environment to prevent them wandering into the wrong areas of town or dicey social circumstances.

How can we use this knowledge to help our web prospects?

Have a think, I will follow up in part 2 …