The Truth About Advertising

How do you know when your brand is successful? A successful brand comes in two parts: While those two properties are powerful, they are also imprecise enough to be frustrating for many people. How do you quantify feelings? How important is recognition? Recognition can be achieved simply enough. Repeated interactions with consistency. Just like Pavlovs…

One of the things I work on with my mentoring and consulting clients is their “Brand”. Having that outside viewpoint and guidance can help them get to a stronger point than trying to struggle alone. It is difficult to be objective about ourselves. What, though is a strong brand? How do we create one? Do…