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Social Media Marketing Roundup

Social Media seems to be quite a popular topic, you guys seemingly had no problems submitting your social media links. Thanks to all who submitted and for anyone who did not get featured, please try on the next one, better luck next time!

So What Is Social Media?

The main problem seemed to be from people wondering if they had the correct definition. Some folks have a stricter definition than me but here is mine:

The term “Social Media” describes tools, websites and software that allows people to connect and share.

Agree? So in my definition blogs, forums, bookmarking tools, toolbars, and such, all come under the Social Media heading providing they allow people to talk, share bookmarks, add buddies, and all the good stuff we expect to be able to do in modern Interwebs.

What Is Social Media Good For?

As I say in the definition, it is all about connecting people. You can use Social Media to find people with the same interests, to discuss and ask questions, to find cool new stuff, even for job searching.

One of the best uses of Social Media is “Social Bookmarking” which has become increasingly popular. This is where you add your own links, share links and discover new sites. You can use these tools to record, discover and research items you want to visit or write about later.

That is what Social Media is meant for but increasingly people are seeing it as a source of traffic to their websites, which is where Social Media Marketing comes in.

Social Media Marketing?

From the first time a website got a huge torrent of visitors from being “Slashdotted” there were people who wanted to know how to get that massive influx of traffic, and more importantly not leave it to chance. Social Media sites, the popular ones anyway, have an incredible ability to provide exposure, visits and inbound links. All stuff internet players want more of. Social Media Marketing is all about gaining that Social Media exposure in a tactical way, all why carefully avoiding getting blocked or banned.

In the past sites such as Digg seemed almost hostile to blogs but now most people agree that blogs are an ideal way to get social media attention, at times sending tens of thousands of visits to one article. Even if you are not a blogger it helps to think like one. Many sites though are not ready for the flood of traffic that can come with a big social media result. The flood of traffic can take down your site or flood your comment area with less than constructive feedback. You have to make sure you are prepared for the best and the worst these traffic spikes can bring.

While much of the attention is given over to the traffic spikes it is worth remembering that social media traffic can be surprisingly long lasting, due to the repeated discovery of your content and the subsequent links that are produced as a snowball effect. Getting on one popular social bookmarking site can get you on one or two of the others as copycat submissions, which then also produces blog mentions and forum link drops. One Digg homepage event can give you weeks of traffic goodness!

The key is to carefully select appropriate targets and approaches. While many small businesses are making inroads using social media, and cheaply too, not every venue is open to certain types of commercial content. For example a business to business company will probably find little success targeting MySpace but consumer brands, musicians and writers can do very well there.

Social Media Marketing Tactics

Social Media Marketing usually involves three tactics:

  1. Building a powerful profile on the chosen tools
  2. Creating content that the chosen tools audience will really go for
  3. Funneling traffic from already popular sites

To succeed with number 1. involves making a lot of friends. There are other aspects as we shall see, but the core is about making connections and networking. Social Bookmarking success is about votes, it helps if you give the voting a big push at the start. Signing up to all these services can seem like a chore, and it is, but many are coming around to the idea of integrating with OpenId so perhaps this will be easier in future.

Number 2. comes down to LinkBait (or DiggBait, whatever you want to call it). Putting compelling content, well packaged, in front of the right audience and watching the hits sky rocket. Lately LinkBait has become associated with “Top 10 Lists” but it need not be the case. You will see suggestions for tips and tactics in the links below:

The last tactic is most commonly associated with YouTube and is a growing trend over at Squidoo, but you can think of it as a more modern and bolder version of dropping links in forums :) In the SEO world this is sometimes called “parasitic”. Build a video, page or site as part of an already well trafficked community and send it to your own. Another idea growing in popularity is to use Twitter like a feed, posting your links in Twitter to notify your followers. While it will not increase your link count it does get your posts noticed.

Social Media Sites

Below are articles for specific popular social media sites, also check out Andys list of lesser known social media sites. While the big guns will send maximum traffic, the smaller sites will be more open to your content. It’s well worth experimenting.

1. Digg

Digg is probably now the best known and the most sought after, but it can be tricky to get to the front page and the audience can be problematic. Just make sure you are wearing your flame-proof pants!

2. StumbleUpon

I love StumbleUpon and recently I have received some nice flows of traffic from there. Just install the toolbar and surf the sites and you will have fun, but get to know the community and start reviewing articles and you will start to see just how useful it really is.

3. FaceBook

Facebook is all about keeping contact with people you know. More recently people have been promoting their content with it. I must admit right now I am not convinced by Facebook but you can’t ignore it so I will keep trying it out hoping that the light bulb will go off :)

4. Del.Icio.Us

You don’t hear much about this one any more but it still sends a great deal of traffic and it is a brilliant social bookmarking service.

5. Reddit

I must admit I have never really properly looked at Reddit, some people speak well of it while others say don’t bother – what do you think? Thankfully Chris Gray has written a great post on What Reddit is all about and how can I use it to promote and market my blog posts.

That’s All Folks

I hope that was useful for you. Thanks to all who submitted articles and sorry to those who missed out from getting linked, better luck next time. Let me know in the comments if I have gotten anything wrong, missed anything or if you just have something to say :)

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Comments

  1. Thanks for including my article in this very good summary article Chris. There is some very good reading here. Cheers.

  2. Thanks for including my article in this very good summary article Chris. There is some very good reading here. Cheers.

  3. Thanks for including me in the roundup, Chris. There’s a lot for me to read in this summary.

  4. Thanks for including me in the roundup, Chris. There’s a lot for me to read in this summary.

  5. Good guide there. Thanks for the link love. :D

    Never knew that we can make use of Facebook for our blogs. First we have a evil way to increase RSS count and now the articles here…

  6. Good guide there. Thanks for the link love. :D

    Never knew that we can make use of Facebook for our blogs. First we have a evil way to increase RSS count and now the articles here…

  7. @Simon, @Sharon – Better grab a beverage, it will be a long read :)

    @Ashwin – I haven’t done it myself other than including my RSS but I might give other techniques a try :)

  8. @Simon, @Sharon – Better grab a beverage, it will be a long read :)

    @Ashwin – I haven’t done it myself other than including my RSS but I might give other techniques a try :)

  9. Chris – thank you for including my article in your Social Medi round up and for sharing so many other articles with us.

  10. Chris – thank you for including my article in your Social Medi round up and for sharing so many other articles with us.

  11. I like how you weaved it all together Chris, including links that simply supported what you were saying, brilliant. Reminds me of a singer, Willie Porter, who when playing live asks the audience for words, like people, places and events and then makes up a song with the audiences chosen words. He does a great job with it.

  12. Thanks for the social media round-up Chris. I would have to say reddit has been great to me. Digg provides some traffic but I have always gotten more with reddit. I put one of my articles on reddit and an avid visitor enjoyed my article he put it on stumbleupon and I had great traffic for the entire week that I wrote it. So i’m giving 2 thumbs up for reddit.

  13. I like how you weaved it all together Chris, including links that simply supported what you were saying, brilliant. Reminds me of a singer, Willie Porter, who when playing live asks the audience for words, like people, places and events and then makes up a song with the audiences chosen words. He does a great job with it.

  14. Thanks for the social media round-up Chris. I would have to say reddit has been great to me. Digg provides some traffic but I have always gotten more with reddit. I put one of my articles on reddit and an avid visitor enjoyed my article he put it on stumbleupon and I had great traffic for the entire week that I wrote it. So i’m giving 2 thumbs up for reddit.

  15. This is very helpful. I always like to see how other people are doing, especially concerning social media, which is a very new (and quite hard to understand) concept to me. Thank you for mentioning my article, as well.

  16. This is very helpful. I always like to see how other people are doing, especially concerning social media, which is a very new (and quite hard to understand) concept to me. Thank you for mentioning my article, as well.

  17. Chris,

    Thanks for the great list.. but I’ll just like to highlight some other articles that could be included, primarily because of their depth and approach to the topic.

    Tamar from Techipedia.com has one on Digg that is excellent. As you probably already know, she’s a top Digg user and this is one of the better articles out there about using Digg:
    11 Tips to Enhance Your Digg User Experience (and Hopefully Bring You Front Page Fame)

    I haven’t read anything similar to my del.icio.us article.

    Four Effective Ways to Get Your Blog Listed on the del.icio.us Popular Pages

    I do have some more very excellent articles which I think are overlooked but your comment form only allows 2 hyperlinks… so I guess these will do for now.

    Hope everyone else finds all these useful as well. :)

  18. Chris,

    Thanks for the great list.. but I’ll just like to highlight some other articles that could be included, primarily because of their depth and approach to the topic.

    Tamar from Techipedia.com has one on Digg that is excellent. As you probably already know, she’s a top Digg user and this is one of the better articles out there about using Digg:
    11 Tips to Enhance Your Digg User Experience (and Hopefully Bring You Front Page Fame)

    I haven’t read anything similar to my del.icio.us article.

    Four Effective Ways to Get Your Blog Listed on the del.icio.us Popular Pages

    I do have some more very excellent articles which I think are overlooked but your comment form only allows 2 hyperlinks… so I guess these will do for now.

    Hope everyone else finds all these useful as well. :)

  19. @Krishna – Thanks for submitting :)

    @mark – I prefer to do it this way rather than a straight list but it does take waaay longer this way :) I am not sure who coined the phrase, Liz, Jan or Joanna but apparently this style is called “Thematic Linking“…

    @Shortshire – Well now I HAVE to check Reddit out :)

    @Simonne – Revising these links will help anyone crack social media I think, I certainly hope that is the case

    @Maki – Great stuff, thanks :)

  20. @Krishna – Thanks for submitting :)

    @mark – I prefer to do it this way rather than a straight list but it does take waaay longer this way :) I am not sure who coined the phrase, Liz, Jan or Joanna but apparently this style is called “Thematic Linking“…

    @Shortshire – Well now I HAVE to check Reddit out :)

    @Simonne – Revising these links will help anyone crack social media I think, I certainly hope that is the case

    @Maki – Great stuff, thanks :)

  21. Thanks Chris! :)

    Now I need to go through and read everyone elses stuff.

  22. Thanks Chris! :)

    Now I need to go through and read everyone elses stuff.

  23. It might take a while – I think I might have to print it all out. Obviously I read through everything quickly before but I really need to process it properly :)

  24. It might take a while – I think I might have to print it all out. Obviously I read through everything quickly before but I really need to process it properly :)

  25. Another great article Chris. I’ve been doing development for a couple of years and I’m just now jumping into the Internet Marketing game. I have to say your email lights the fire daily.

    This is an awesome resource and I will be sure to direct my do-it-yourselfers to it as a primer.

  26. Another great article Chris. I’ve been doing development for a couple of years and I’m just now jumping into the Internet Marketing game. I have to say your email lights the fire daily.

    This is an awesome resource and I will be sure to direct my do-it-yourselfers to it as a primer.

  27. Great roundup. It’s going to take me a while to get through all of these.

  28. Great roundup. It’s going to take me a while to get through all of these.

  29. Thanks Chris for including my post. I am having a rough week, but will bookmark this, stumble it, etc… to remind myself to come back and read all the posts you included once I get things in order again.

    It looks like some really good reading.

  30. Thanks Chris for including my post. I am having a rough week, but will bookmark this, stumble it, etc… to remind myself to come back and read all the posts you included once I get things in order again.

    It looks like some really good reading.

  31. You have provided a great introduction for those who have yet to explore the numerous advantages of social media/bookmarking sites. There are so many links here…should keep me busy for days :)

    Thank you very much for including my post in your article…you da man!

  32. You have provided a great introduction for those who have yet to explore the numerous advantages of social media/bookmarking sites. There are so many links here…should keep me busy for days :)

    Thank you very much for including my post in your article…you da man!

  33. Chris,
    Thanks for the link to my article of delicious tips. I’m looking forward to getting through some of the other articles here, especially the ones focusing on StumbleUpon.

  34. Chris,
    Thanks for the link to my article of delicious tips. I’m looking forward to getting through some of the other articles here, especially the ones focusing on StumbleUpon.

  35. Hi Chris!.
    great job and nice post. very interesting combined with the link love. Thanks.

  36. Hi Chris!.
    great job and nice post. very interesting combined with the link love. Thanks.

  37. You didn’t mention Myspace in this article. I have been thinking about setting up a profile to promote my site but heard that it takes a bunch of time to manage properly. Should I do it, or will it eat up my time?

  38. You didn’t mention Myspace in this article. I have been thinking about setting up a profile to promote my site but heard that it takes a bunch of time to manage properly. Should I do it, or will it eat up my time?

  39. Hi Chris

    Great roundup. Many thanks for including mine.

  40. Hi Chris

    Great roundup. Many thanks for including mine.

  41. I just wish Stumbleupon had a more conventional interface. I like del.icio.us more, but I do get more referrals from Stumble.

  42. I just wish Stumbleupon had a more conventional interface. I like del.icio.us more, but I do get more referrals from Stumble.

  43. @Joseph – Good to know there are email subscribers who are enjoying it – I get between 5 and 10 unsubscribes a day so sometimes it feels like I am driving people away rather than helping ;)

    @Stephanie – I hope you bookmark it and come back :) In fact link from your blog so you never lose it ;)

    @George – Hope your week got better!

    @Chris – I learned a lot too, particularly about the sites I don’t spend any time on currently

    @Steven – I love stumbleupon – friend me up when you try it out :)

    @samuro – I’m all for link love :)

    @Systema – It does take a lot of time and tbh I don’t much like MySpace. Having said that some people have done very well out of it so might be worth a try.

    @Meg – Thanks for letting me have it :)

    @mlankton – I quite like the toolbar interface but the web site is quite quirky I agree

  44. @Joseph – Good to know there are email subscribers who are enjoying it – I get between 5 and 10 unsubscribes a day so sometimes it feels like I am driving people away rather than helping ;)

    @Stephanie – I hope you bookmark it and come back :) In fact link from your blog so you never lose it ;)

    @George – Hope your week got better!

    @Chris – I learned a lot too, particularly about the sites I don’t spend any time on currently

    @Steven – I love stumbleupon – friend me up when you try it out :)

    @samuro – I’m all for link love :)

    @Systema – It does take a lot of time and tbh I don’t much like MySpace. Having said that some people have done very well out of it so might be worth a try.

    @Meg – Thanks for letting me have it :)

    @mlankton – I quite like the toolbar interface but the web site is quite quirky I agree

  45. Hey Chris,
    Great round-up. Have you checked out Sphinn at all? I just discovered it last week and it looks great.

  46. Hey Chris,

    Great round-up. Have you checked out Sphinn at all? I just discovered it last week and it looks great.

  47. Great round-up, very helpful. I’ve had great results with StumbleUpon, although it’s highly variable–one Stumble will get me a nice surge of traffic, another won’t see a peep. It’s a highly addictive way to waste a few minutes, also.

  48. Great round-up, very helpful. I’ve had great results with StumbleUpon, although it’s highly variable–one Stumble will get me a nice surge of traffic, another won’t see a peep. It’s a highly addictive way to waste a few minutes, also.