Well? What do you want?
Sometimes when I work with my coaching clients, one of the things we have to do is really discuss what their actual goals are. Not what they think their goals are, what they really are.
It’s important because once you get going on a project you don’t want to be distracted, or worse taken off on tangents, because what you are working towards is at odds with your actual goals.
Here is one example. A business is there to make money, right? Seems obvious. Have you noticed how some CEOs crave publicity and fame? Daredevil stunts or dressing up in costumes for publicity. Constant interviews and media appearances. Could it be the stated goal is money but the activities are more in line with using the business as a vehicle to achieve fame?
On a smaller level this is the equivalent of saying you want to maintain a close relationship with your clients but then fixate about winning trade awards. Or perhaps you launch a blog for your own interest then obsess about getting linked by the A-List.
You can tell if your conscious and subconscious goals are out of whack by sitting down quietly and think about your actions and where they are leading. Where is your focus? Are you always looking to your peers or do you listen to your customers and audience? Is it your own drives and ideas in charge or are you crowd-pleasing? Do your priorities reflect what you think is right or what you are told?
It could be the one greatest change you can make towards achieving your goals is to work out what they really are and start working towards them!