I have just been going through and editing the Social Media Roundup for tomorrow (submissions closed by the way). As part of the process I have gone through the major social media sites for insights. One thing that is common to almost all of them struck me as missing from Facebook. What is it?
Did I just make up a word? My dictionary thinks so …
I define “Discoverability” as the ability to discover or be discovered. Facebook lacks this but Digg, Del.icio.us, Blogs, Forums, Stumbleupon don’t just have it, they make a major feature of it.
Think about how you last discovered a cool site, a new blog, a great forum. When you last subscribed to a blog you didn’t subscribe and then see if you liked it I imagine, first you discovered it then you subscribed because you liked what you saw.
Facebook is based on a premise of already knowing each other. Many people I have connected with on Facebook I met through blogging and added them later. I think Facebook needs some sort of feature that encourages and eases the process of “surfing” from one profile to another. That makes it easy to find other people like yourself.
What do you think? Is there an opening there for a Facebook application? Am I missing a feature that is already there? Let me know in the comments …