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Blog SEO: Boost Your Search Rankings With Internal Links

One of the common issues I find with my blog critiques is people not utilizing internal links to boost their search rankings as much as they could.

Do not underestimate the influence a good internal link structure can have on your rankings!

Also internal linking is good usability for readers. You want visitors to find more of your great content, right? If you link your older posts well you can give archived content a whole new lease of life.

Internal Link Problems

Here are the top problems I see with internal links and how to fix them:

  1. Bad Anchor Text – While “click here” can actually drive a better click through rate, it is bad for anchor text.  The best solution is to decide if clicks or keywords are more important, or in some cases use good keywords and a separate link containing the phrase click here. Bottom line, if you want to rank for “red widgets” don’t make the link say “here”.
  2. Uneven Distribution of Juice - If one post gets all the link love, generously spread that love around to your undernourished articles.
  3. Broken Links – You might have all the right ideas with anchor text but be careful when you upgrade or change your blog software that your old links still work! I was trying to find some content on a certain blog the other day, even the search found content that was no longer there.
  4. Missed Opportunities to Link – You wrote about Plurk? Link to your Plurk post instead of Plurk.com!
  5. Editing Instead of Linking – Sometimes there are very good reasons why you want to edit an old post, but if you are adding new information that does not nullify what you wrote before, write a new post referencing the old one.

 Automate Internal Links With Plugins

I am sure there are other plugins out there that help you create automatic links, let me know in the comments, but here are the two that I use.

  1.  Cross Linker – Automatically link certain phrases to URLs so you never have to remember. So for example whenever I type “Flagship Content” that automatically links to my free ebook intro.
  2. Related Posts -  Show a list of other posts on the same topic as the current article.

Over to you, have you got tips for internal linking? Anything I said you disagree with? Got suggestions for good link plugins? Please share in the comments …

»crosslinked«

Table of contents for Blog SEO

  1. Blog SEO: Get Your Blog out of the Supplemental Index
  2. Blog SEO: Boost Your Search Rankings With Internal Links
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Comments

  1. Thanks Chris, I agree with you. The internal linking process is one that most people (including myself) neglect to integrate into our writing. Now that you have brought this to the forefront of our thinking, in reflection, I certainly see this action implemented by blog-space leaders. I appreciate the tip!

  2. Thanks Chris, I agree with you. The internal linking process is one that most people (including myself) neglect to integrate into our writing. Now that you have brought this to the forefront of our thinking, in reflection, I certainly see this action implemented by blog-space leaders. I appreciate the tip!

  3. Related Posts is a great plug-in. You might want to tweak the styles though if you are also using In-Series. Tends to cause a little confusion in the flow of pages from a usability stand-point.

    Nice post, Chris. Very helpful.

  4. Related Posts is a great plug-in. You might want to tweak the styles though if you are also using In-Series. Tends to cause a little confusion in the flow of pages from a usability stand-point.

    Nice post, Chris. Very helpful.

  5. Fantastic post. Three other great ways to do this:

    1) a fantastic “about” page either about the blog or about you, linking to key posts on your blog

    2) a great resource page or top posts on X topic, linking to the titles or subjects of the posts, not just “link here” (for instance, Connie Bensen has a great “social media resource lab” I believe is her taxonomy)

    3) when you create a breadcrumb trail through your blog post and link to titles at the end of posts–you help seo and you create a more cogent lifestream of your blog and you make it easier for your users.

  6. Fantastic post. Three other great ways to do this:

    1) a fantastic “about” page either about the blog or about you, linking to key posts on your blog

    2) a great resource page or top posts on X topic, linking to the titles or subjects of the posts, not just “link here” (for instance, Connie Bensen has a great “social media resource lab” I believe is her taxonomy)

    3) when you create a breadcrumb trail through your blog post and link to titles at the end of posts–you help seo and you create a more cogent lifestream of your blog and you make it easier for your users.

  7. Thanks Chris for the reminder about the importance of internal links. I’m better about it some days and seem to be better about it on certaiin blogs … I guess you could say I lack consistency. LOL I will definitely check out those plugins. I’ve seen the “related posts” more and more lately and keep meaning to look into it … thanks for the kick in the pants.
    *SmiLes* Suzanne

  8. Thanks Chris for the reminder about the importance of internal links. I’m better about it some days and seem to be better about it on certaiin blogs … I guess you could say I lack consistency. LOL I will definitely check out those plugins. I’ve seen the “related posts” more and more lately and keep meaning to look into it … thanks for the kick in the pants.
    *SmiLes* Suzanne

  9. Excellent post, Chris!

    So many bloggers forget about the fundamentals. We have so much working in our favor in terms of instant SEO gratification. The tools are right there. We just need to know how to use them.

    Your point about quality anchor links is so true; not just for linking internally, but linking to other bloggers as well. When someone links to GrokDotCom with properly written anchor link, I notice, and I’m even more likely to show that blogger the same respect when we link to them in the future.

    I love getting comments from bloggers whose stuff I read, but there’s a special place in my heart for those who dish out thoughtful link love. (Something I know you’re quite conscious of yourself, Chris!)

  10. Excellent post, Chris!

    So many bloggers forget about the fundamentals. We have so much working in our favor in terms of instant SEO gratification. The tools are right there. We just need to know how to use them.

    Your point about quality anchor links is so true; not just for linking internally, but linking to other bloggers as well. When someone links to GrokDotCom with properly written anchor link, I notice, and I’m even more likely to show that blogger the same respect when we link to them in the future.

    I love getting comments from bloggers whose stuff I read, but there’s a special place in my heart for those who dish out thoughtful link love. (Something I know you’re quite conscious of yourself, Chris!)

  11. I have, on a few occasions changed how I’ve structured a sentence just to be able to provide better anchor text for an internal link. The majority of my posts that have great page rank and search traffic I attribute to my internal linking practices.

    Thanks for sharing the plugins with us as well, I think I’ll have to check out “Cross Linker.” Sounds like it’ll save me a great deal of time when editing my posts for publishing.

  12. I have, on a few occasions changed how I’ve structured a sentence just to be able to provide better anchor text for an internal link. The majority of my posts that have great page rank and search traffic I attribute to my internal linking practices.

    Thanks for sharing the plugins with us as well, I think I’ll have to check out “Cross Linker.” Sounds like it’ll save me a great deal of time when editing my posts for publishing.

  13. Thanks for this, Chris. In a way I felt internal linking and pinging myself was kinda cheating. Reading your post, I’ve seen the light and will examine how I can use the strategy more effectively.

    One note about “click here” links, which, as a web accessibility consultant, drive me batty. Like sighted individuals, people using screen readers often scan a webpage for hypertext links that may interest them. Links like “click here” or “more” make no sense when read out of context.

    To increase the accessibility of your blog, make hypertext links informative when read out of context, whether they are on their own or as part of a sequence of links. Make link text succinct.

  14. Thanks for this, Chris. In a way I felt internal linking and pinging myself was kinda cheating. Reading your post, I’ve seen the light and will examine how I can use the strategy more effectively.

    One note about “click here” links, which, as a web accessibility consultant, drive me batty. Like sighted individuals, people using screen readers often scan a webpage for hypertext links that may interest them. Links like “click here” or “more” make no sense when read out of context.

    To increase the accessibility of your blog, make hypertext links informative when read out of context, whether they are on their own or as part of a sequence of links. Make link text succinct.

  15. I just wrote about the importance of internal linking on my blog – so many bloggers forget about that, and it is an awesome way to take advantage of great previously written posts, especially the ones that cover more evergreen topics.

    Also, that Cross Linker plugin looks awesome! I can’t believe I’ve never used that – thanks!

  16. I just wrote about the importance of internal linking on my blog – so many bloggers forget about that, and it is an awesome way to take advantage of great previously written posts, especially the ones that cover more evergreen topics.

    Also, that Cross Linker plugin looks awesome! I can’t believe I’ve never used that – thanks!

  17. Hey Chris,

    Great again. I was just having a conversation with a friend of mine about this and voila! your post. Thank you Blogging Angel…

    Fawn

  18. Hey Chris,

    Great again. I was just having a conversation with a friend of mine about this and voila! your post. Thank you Blogging Angel…

    Fawn

  19. Y’know what really bugs me sometimes about this whole linking & writing with keywords business is that it makes it incredibly hard to write witty and interesting text. Oscar Wilde would never have ranked that highly with Google – way too much subtext lol

    It’s all just so direct, qualified, scan-able & SEO friendly – sometimes I’d just like to write something amusing or clever as my anchor text just to break the monotony. That’s more for myself though really ;)

    Ok, I’ve stopped having a whinge lol Sorry Chris :)

    My one tip for internal linking is to make sure you link in loops so that each post links to another within your site so your external inbound links share the love to other pages on your blog or website. Or with content links like Wikipedia etc.

  20. Y’know what really bugs me sometimes about this whole linking & writing with keywords business is that it makes it incredibly hard to write witty and interesting text. Oscar Wilde would never have ranked that highly with Google – way too much subtext lol

    It’s all just so direct, qualified, scan-able & SEO friendly – sometimes I’d just like to write something amusing or clever as my anchor text just to break the monotony. That’s more for myself though really ;)

    Ok, I’ve stopped having a whinge lol Sorry Chris :)

    My one tip for internal linking is to make sure you link in loops so that each post links to another within your site so your external inbound links share the love to other pages on your blog or website. Or with content links like Wikipedia etc.

  21. I do regularly do internal linking in my latest blog n I guess that is the reason why It has a PR even though it has least backlinks…

    thanks for that cross linker plugin

    just what I was looking for..

  22. I do regularly do internal linking in my latest blog n I guess that is the reason why It has a PR even though it has least backlinks…

    thanks for that cross linker plugin

    just what I was looking for..

  23. I use “Click Here” all of the time. Perhaps I should stop.
    I’ve never used internal links. Perhaps I should start.
    I’m still learning.

    The Masked Millionaire

  24. I use “Click Here” all of the time. Perhaps I should stop.
    I’ve never used internal links. Perhaps I should start.
    I’m still learning.

    The Masked Millionaire

  25. I really learned some things from this one. I didn’t know that internal links counted. And thanks pointing to a few plugins that will help me improve my blog.

  26. I really learned some things from this one. I didn’t know that internal links counted. And thanks pointing to a few plugins that will help me improve my blog.

  27. It’s worth noting how many generic links you have from one page to another as well. As an example, a lot of standard blogging templates include all month, category and tag links on all pages. Depending on the size of the site, that can be quite counter-productive as you’ll be bleeding a lot rank through links which are largely unimportant from a search stand point.

  28. It’s worth noting how many generic links you have from one page to another as well. As an example, a lot of standard blogging templates include all month, category and tag links on all pages. Depending on the size of the site, that can be quite counter-productive as you’ll be bleeding a lot rank through links which are largely unimportant from a search stand point.

  29. Linnie Thonmas says:

    I am new to this. What is a gravatar?
    Thought you would like to know I am printing out your blogs and making a notebook out of them for further study.
    Thanks

  30. Linnie Thonmas says:

    I am new to this. What is a gravatar?
    Thought you would like to know I am printing out your blogs and making a notebook out of them for further study.
    Thanks

  31. Indeed internal linking shouldn’t be forgotten. But for a new blog like mine.. i can’t take advantage of it yet.

  32. Indeed internal linking shouldn’t be forgotten. But for a new blog like mine.. i can’t take advantage of it yet.

  33. Great hint again Chris: reading your blog is really like a mini course of how to blog better on a daily basis.

    Massimo

  34. Great hint again Chris: reading your blog is really like a mini course of how to blog better on a daily basis.

    Massimo

  35. From the beginning, I’m using deep links and using the their tittles as anchor texts. Thanks for the advice.

  36. From the beginning, I’m using deep links and using the their tittles as anchor texts. Thanks for the advice.

  37. Many thanks for this tip. I will definetely increase the internal linking on my blogs. As you hinted, posts do need some SEO loving.

  38. Many thanks for this tip. I will definetely increase the internal linking on my blogs. As you hinted, posts do need some SEO loving.

  39. Interesting information. I assume by internal links you are referring to linking to material within your own blog. I have done linking to external sites and I always spelling out the website and hyperlink to it. I have never used “click here”. I will have to use the internal references more frequently. Thanks for the tips!

  40. Interesting information. I assume by internal links you are referring to linking to material within your own blog. I have done linking to external sites and I always spelling out the website and hyperlink to it. I have never used “click here”. I will have to use the internal references more frequently. Thanks for the tips!

  41. While I agree “click here” may not be the most appropriate anchor text for backlinks, it’s important to remember that unless if readers of your blog know to click underlined/colored text, you should have some way of telling them to click.

    Chris, Jamie, and everyone else: You can see one way of using the “Related Posts” widget on my blog, at http://www.ariwriter.com.

  42. While I agree “click here” may not be the most appropriate anchor text for backlinks, it’s important to remember that unless if readers of your blog know to click underlined/colored text, you should have some way of telling them to click.

    Chris, Jamie, and everyone else: You can see one way of using the “Related Posts” widget on my blog, at http://www.ariwriter.com.

  43. i prefer adding related post manually rather then using some plugins as it lets me decide what text i want as anchor and 2nd thing its more SEO friendly then those plugins generated links

  44. i prefer adding related post manually rather then using some plugins as it lets me decide what text i want as anchor and 2nd thing its more SEO friendly then those plugins generated links

  45. Thanks for the tips Chris
    I will try the related post plugin

  46. Thanks for the tips Chris
    I will try the related post plugin

  47. Thanks Chris for sharing. I’m a newbie on blogging. I know a little about how important for internal link. Hope I’ll get better ranking after follow your suggestion :)

  48. Thanks Chris for sharing. I’m a newbie on blogging. I know a little about how important for internal link. Hope I’ll get better ranking after follow your suggestion :)

  49. Greetings and thanks for your post here.

    One question I have about Cross-Linker is do the links that are generated locally on my blog display if or when an RSS feed of my post is displayed remotely?

    Thanks again

  50. Greetings and thanks for your post here.

    One question I have about Cross-Linker is do the links that are generated locally on my blog display if or when an RSS feed of my post is displayed remotely?

    Thanks again

  51. Thanks Chris for your info

  52. Thanks Chris for your info