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You are here: Home / Marketing / Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?

Where Should Your Blog Live? Integrated, Subdirectory, Domain or Subdomain?

posted on June 14, 2007

A coaching client asked this doozy of a question and I just can’t decide what the answer is, particularly from an SEO perspective.

Should your blog be integrated, eg. subdirectory, on a subdomain, eg. blog.domain.com or seperate domain, as I have chrisg.com (blog) and omiq.com (website)?

Obviously there are advantages to both.

Subdomain and seperate domains have the following benefits

  • You do not have to use the same technologies
  • The topic can be different to your main site
  • No integration necessary if you don’t want or find it difficult
  • Links from the blog to the main website may help rankings in main site

I chose this route because my business website is all about sales for my business, the blog has a different tone and is based on my own personality.

Integrating would have the advantages of

  • Links in are links to your combined domain, and blogs do attract lots of lovely links
  • Navigating between blog and site makes sense
  • To find the main site you could edit the URL quite simply eg. domain.com/blog becomes domain.com/
  • If the blog and site are on the same subject then search engines will take note of the domains “theme”.
  • Less maintenance once set up, just one site to backup and housekeep
  • Modern blog software such as WordPress can handle all your CMS needs

Unless someone has a convincing argument I have to say “it depends” 🙂

What is your take? Which option do you think is best?

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