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Case Study: Can You Launch a New Site With Twitter Alone?

Just over a week ago I launched a new site, I thought I would tell you how I did it and what the results were so you could learn from my experience. The small twist with this launch was I planned to use only Twitter …

Day after launch

Day after launch

After a week

After a week

As you can see, after I week the site had received 8,000 page views, from nearly 5,000 visitors. In fact, the reason why I didn’t post this case study earlier is that it is still getting visits and I didn’t want to draw conclusions too early. As well as visits, it also gained over 200 email sign ups, and was retweeted over 300 times.

Of course I have launched lots of new sites over the years. My friend Gareth and I launched a Fantasy Formula 1 site using Twitter earlier, but that was just a bit of fun. I wanted to see what would happen if I gave it a little more of a push.

The site I was launching is Social Media Work book – the site is for a forthcoming product I am working on, with a view right now to gain feedback about what people want to know about social media. This launch was purely to put it on the map, get some visibility and links. A secondary goal was to gain some opt-ins, but because it was not a priority I worked a plan that involved more of a viral element than to drive opt-ins.

So what did I do?

  1. First I built the site in WordPress using the DIYThemes Thesis Theme and the openhook plugin and sent small trickles of traffic to it to test response. In the lead up to the launch I achieved over a 50% opt-in conversion rate on the home page, which was higher than my expectations so I did not spend any more time on it, hence it is not the most elegant of designs but it works! Once the launch was under way and people were sent to my content page, opt-ins dropped to 6% at best, and 4.5% on average, but this is not surprising when you think the landing page people were sent to was not focused on gaining subscribers but on delivering content.
    Conversion Rates in Testing

    Conversion Rates in Testing

  2. As mentioned above, the goal of the site right now is to get people to submit social media questions in return for free goodies. There is a kind of catch-22 there as I need to know what people are struggling with before I can create the goodies, but I can’t get people to submit questions without that ethical bribe. Thankfully enough people submitted questions through the test phase that I had a challenge I knew I could answer right away.
  3. Consistently people were saying they struggled with issues around content, visibility, traffic, and getting clicks. I knew in my Authority Blogger Course materials I had a nice little report that I could repurpose quickly, and the launch was on.
  4. I grabbed my 102 Proven Headline Formulas report and created an e-cover graphic for it, slapped up a page.

    102 Proven Social Media Headline Formulas

    102 Proven Social Media Headline Formulas

  5. As my goal was a viral effect leading to visibility and links, I added the TweetMeme and Tell-a-friend WordPress plugins. TweetMeme worked very well, the tell a friend not so much. The benefit of a Tell-a-friend script though is that you can see what people are saying about your content, which is a very valuable insight!
  6. All what was left was to seed out into Twitter and ask people to retweet … which thankfully my followers did, over 300 times πŸ™‚

Traffic Sources

I have to confess that while the experiment was to use Twitter, and Twitter did drive the majority of the results, other traffic sources did naturally come into play!

Traffic Sources

Traffic Sources

Had I got onto the Digg front page the traffic would have been far higher, but I wanted to see how Twitter would work out and that is what I focused on. You can see that Twitter was the main traffic driver, we can say that the majority of the “Direct” traffic was desktop Twitter application users as few to no people knew of the domain before launch, and Ow.ly is the Hootsuite URL shortener.

Limiting myself to Twitter did constrain how much I could do, and a multiple channel approach is always better, but it does allow me to hone my approach for future campaigns. I am a testing freak πŸ™‚

Search traffic

Search traffic

Recall one of the aims was to get links to prime the site for search? With essentially this one free report I had met that goal already, which I did not fully expect to happen so quickly.

At the time of writing the site has gained around 80 links with around 5o to the report landing page. Not bad going so far.

Of course now I need to keep following up so that I do not lose the momentum, and I need to work towards creating and launching my product which is the whole point of the exercise!

If you are interested in what I do next and how that works out, then you need to subscribe now because I will be keeping you updated right here with progress πŸ™‚

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Comments

  1. Great stuff, Chris. I launched and promote(d) Twittercism entirely through Twitter, and the results have been fantastic. It suits the market, of course, but I’m 100 per cent convinced that if you build an engaged and relevant network on Twitter, you can very easily translate that community into the major source of traffic for your (also relevant) website.

    Over the long run, Google will win out, but near-term Twitter is proving itself to be perhaps the single-greatest source of traffic. Moreover, if your network is genuinely engaged/interested, you won’t see the spiked in/out/no comments effect you see with Digg et al (SU is a little better, but it’s no Twitter).

  2. Great stuff, Chris. I launched and promote(d) Twittercism entirely through Twitter, and the results have been fantastic. It suits the market, of course, but I’m 100 per cent convinced that if you build an engaged and relevant network on Twitter, you can very easily translate that community into the major source of traffic for your (also relevant) website.

    Over the long run, Google will win out, but near-term Twitter is proving itself to be perhaps the single-greatest source of traffic. Moreover, if your network is genuinely engaged/interested, you won’t see the spiked in/out/no comments effect you see with Digg et al (SU is a little better, but it’s no Twitter).

  3. Thanks Chris – this is very useful. We launched our beta version of Twitsume.com today solely on Twitter and are planning strategically around how to continue the momentum. This helped!

  4. Thanks Chris – this is very useful. We launched our beta version of Twitsume.com today solely on Twitter and are planning strategically around how to continue the momentum. This helped!

  5. Great case study! In some ways, having a responsive twitter audience is the same or better than a similar-sized blog readership, since people are more likely to retweet than to “reblog.” It spreads stuff like wildfire.

  6. Great case study! In some ways, having a responsive twitter audience is the same or better than a similar-sized blog readership, since people are more likely to retweet than to “reblog.” It spreads stuff like wildfire.

  7. Superb, I was one of the opt ins, I believe! Twitter is transforming the way I work.

    Question for you – I use Thesis too and love it, but was wondering your thoughts on Buddypress and WordPress MU as a social site?

    I tried experimenting, but it looks like potentially hard work and very tying! Your thoughts?

  8. Superb, I was one of the opt ins, I believe! Twitter is transforming the way I work.

    Question for you – I use Thesis too and love it, but was wondering your thoughts on Buddypress and WordPress MU as a social site?

    I tried experimenting, but it looks like potentially hard work and very tying! Your thoughts?

  9. I like the design of your Social Media Work book page. It’s so simple that it must make people curious enough to pass it on.

  10. I like the design of your Social Media Work book page. It’s so simple that it must make people curious enough to pass it on.

  11. Untweeps.com, a Twitter API app, was launched solely on Twitter and relies on Twitter for referrals for new users. My site traffic is evenly split between direct URL entries and site referrals at 48% each. The directs are returning users of course. The site referrals are 23% from Twitter.com and the rest are from various blogs. Only 3% is from search. This is since about May 7th.

  12. Untweeps.com, a Twitter API app, was launched solely on Twitter and relies on Twitter for referrals for new users. My site traffic is evenly split between direct URL entries and site referrals at 48% each. The directs are returning users of course. The site referrals are 23% from Twitter.com and the rest are from various blogs. Only 3% is from search. This is since about May 7th.

  13. Cool. You get people attention by strategically using twitter. This is proved that thinking strategically is more than everything when people go into social media.
    More blogger and businesses is getting wrong about starting online business, using twitter or just about build a blog to grow their business. They want to get it fast. But the result is not really worth.
    Thank for sharing this valuable case study.

  14. Cool. You get people attention by strategically using twitter. This is proved that thinking strategically is more than everything when people go into social media.
    More blogger and businesses is getting wrong about starting online business, using twitter or just about build a blog to grow their business. They want to get it fast. But the result is not really worth.
    Thank for sharing this valuable case study.

  15. GREAT stuff, as a marketer that grew my former fundraising agency strictly by using direct marketing testing, I too am addicted to testing methodologies – my challenge is that I am still learning all the ins and outs of these apps and thanks to you this is speeding me along:) Much gratitude… Cheers!

  16. GREAT stuff, as a marketer that grew my former fundraising agency strictly by using direct marketing testing, I too am addicted to testing methodologies – my challenge is that I am still learning all the ins and outs of these apps and thanks to you this is speeding me along:) Much gratitude… Cheers!

  17. Thanks Chris.My site has been up for awhile without any traffic. I am just starting to really focus on the internet marketing, in particular social medial. Just really getting to know Twitter, but now I am going to incorporate it into my marketing strategy.

  18. Thanks Chris.My site has been up for awhile without any traffic. I am just starting to really focus on the internet marketing, in particular social medial. Just really getting to know Twitter, but now I am going to incorporate it into my marketing strategy.

  19. Thanks Chris – you rock. You always have great info.

  20. Thanks Chris – you rock. You always have great info.

  21. Where did the initial first day of traffic (almost 2k visits) come from? Just twitter alone?

  22. Where did the initial first day of traffic (almost 2k visits) come from? Just twitter alone?

  23. Chris, this is a great study thank you. My fledgling blog is not even ready for public viewing by some accounts ie: few posts, design not in place, etcetera, etcetera. But I thrive on interaction, so I’ve tweeted about it and I’ve been really pleased by the results. Nowhere near your numbers of course, this would be a Very Bad Day for you. But the visits and comments are enough to keep my happy and move me forward.

    I’ve been thinking I should focus on building content and programs and use Twitter as my key launchpad for now (vs. dividing efforts to include other forms of traffic generation.) Your case study affirms this is a good way to start.

    BTW, thank you so much for mentioning the open hook plug-in! I had no idea it existed. Life just got easier.

  24. Chris, this is a great study thank you. My fledgling blog is not even ready for public viewing by some accounts ie: few posts, design not in place, etcetera, etcetera. But I thrive on interaction, so I’ve tweeted about it and I’ve been really pleased by the results. Nowhere near your numbers of course, this would be a Very Bad Day for you. But the visits and comments are enough to keep my happy and move me forward.

    I’ve been thinking I should focus on building content and programs and use Twitter as my key launchpad for now (vs. dividing efforts to include other forms of traffic generation.) Your case study affirms this is a good way to start.

    BTW, thank you so much for mentioning the open hook plug-in! I had no idea it existed. Life just got easier.

  25. In your next post I’d be interested to see your tweets and understand more about the numbers behind your Twitter response. My initial emotional response is, “Oh, crap, Chris has a million times more followers than I do. . .” But knowing more might help me understand what I might expect, assuming my tweets are solid and the link content is relevant to my followers. Good stuff Chris, I appreciate someone actually dealing with numbers, response and Twitter in the same post. It’s rare.

  26. In your next post I’d be interested to see your tweets and understand more about the numbers behind your Twitter response. My initial emotional response is, “Oh, crap, Chris has a million times more followers than I do. . .” But knowing more might help me understand what I might expect, assuming my tweets are solid and the link content is relevant to my followers. Good stuff Chris, I appreciate someone actually dealing with numbers, response and Twitter in the same post. It’s rare.

  27. Interesting stuff Chris. Something that seems to work very well with Twitter or social media related sites, but I suspect not quite so good for sites on other topics?
    I get a lot of Twitter traffic, but it’s what I call “transient” traffic. Whilst I do my best to make the site sticky, much of what comes from Twitter is simply in and out again.

  28. Interesting stuff Chris. Something that seems to work very well with Twitter or social media related sites, but I suspect not quite so good for sites on other topics?
    I get a lot of Twitter traffic, but it’s what I call “transient” traffic. Whilst I do my best to make the site sticky, much of what comes from Twitter is simply in and out again.

  29. @Sheamus – Yes “engaged and relevant network” is key – just like with email lists or blog subscribers, these “get 10 gajillion followers in 2 minutes” schemes are not going to perform any where near as well as a following that WANTS to listen to you πŸ™‚

    @Pete – Keep watching, I am working on my next crazy test even now πŸ˜‰

    @Michael – The viral power of twitter is fantastic, and I think we have only just scraped the surface πŸ™‚ Wonder what Twitter changing the retweet mechanisms will do to it though …

    @Neill – So far I have not tried them in anger, I think they have potential but I just haven’t had time to play. Going to try bbpress on a site though as a lightweight alternative to my go-to forum software, vbulletin. Might try MU and buddypress at the same time if I have some spare capacity.

    @John – While my design skills are not great, the structure was very intentional – you will see I added some funky logic to change the sidebar contents kind of like you do with headway

    @Randy – Nice numbers πŸ™‚ Thanks for that

    @Blogicthink – It is ok to play but eventually yup you do have to have a strategy πŸ™‚

    @Kim – I am always testing so look out and you can learn from my mistakes πŸ˜‰

    @William – Great, just make sure you do integrate it, I only singled it out in this instance as a test, combined with other techniques it really rocks πŸ™‚

    @Brent – Thanks, I try πŸ™‚

    @byurick – Yup, just twitter – the first day was the seeding (72 retweets by 5:27 PM Aug 7th, 175 by 12:37 PM Aug 8th). SU etc did not really add much and they were only delivering visits as a result of the tweeting, and did not contribute in more than a trivial way to first day traffic. Looking at the goals none of the other traffic sources delivered greater than 0.5% conversion.

    @Mahala – Thesis + Open Hook plugin rocks! As anyone who has read my free Flagship Content ebook will testify, giving out free content is the cornerstone to my strategy and it just works πŸ™‚

    @Hamilton – Will do, but I do believe it had more to do with retweets than the number of followers I have – my own tweets probably brought in hundreds of visits but the retweets did the heavy lifting. If you look at my reply above you can see in the first 24 hours or so it was retweeted 175 times and 99% of those were using the TweetMeme button tweet verbatim.

    @Mike – Take a very careful look at the structure of the landing page and the rest of the site – everything on there is very intentional and went through either some or a lot of testing depending which bit you look at πŸ™‚ I designed it to do specific jobs πŸ™‚ …

  30. @Sheamus – Yes “engaged and relevant network” is key – just like with email lists or blog subscribers, these “get 10 gajillion followers in 2 minutes” schemes are not going to perform any where near as well as a following that WANTS to listen to you πŸ™‚

    @Pete – Keep watching, I am working on my next crazy test even now πŸ˜‰

    @Michael – The viral power of twitter is fantastic, and I think we have only just scraped the surface πŸ™‚ Wonder what Twitter changing the retweet mechanisms will do to it though …

    @Neill – So far I have not tried them in anger, I think they have potential but I just haven’t had time to play. Going to try bbpress on a site though as a lightweight alternative to my go-to forum software, vbulletin. Might try MU and buddypress at the same time if I have some spare capacity.

    @John – While my design skills are not great, the structure was very intentional – you will see I added some funky logic to change the sidebar contents kind of like you do with headway

    @Randy – Nice numbers πŸ™‚ Thanks for that

    @Blogicthink – It is ok to play but eventually yup you do have to have a strategy πŸ™‚

    @Kim – I am always testing so look out and you can learn from my mistakes πŸ˜‰

    @William – Great, just make sure you do integrate it, I only singled it out in this instance as a test, combined with other techniques it really rocks πŸ™‚

    @Brent – Thanks, I try πŸ™‚

    @byurick – Yup, just twitter – the first day was the seeding (72 retweets by 5:27 PM Aug 7th, 175 by 12:37 PM Aug 8th). SU etc did not really add much and they were only delivering visits as a result of the tweeting, and did not contribute in more than a trivial way to first day traffic. Looking at the goals none of the other traffic sources delivered greater than 0.5% conversion.

    @Mahala – Thesis + Open Hook plugin rocks! As anyone who has read my free Flagship Content ebook will testify, giving out free content is the cornerstone to my strategy and it just works πŸ™‚

    @Hamilton – Will do, but I do believe it had more to do with retweets than the number of followers I have – my own tweets probably brought in hundreds of visits but the retweets did the heavy lifting. If you look at my reply above you can see in the first 24 hours or so it was retweeted 175 times and 99% of those were using the TweetMeme button tweet verbatim.

    @Mike – Take a very careful look at the structure of the landing page and the rest of the site – everything on there is very intentional and went through either some or a lot of testing depending which bit you look at πŸ™‚ I designed it to do specific jobs πŸ™‚ …

  31. Great share by all means, thanks for the insight, your post also reminded me of this http://labs.kortina.net/2009/07/11/understanding-direct-traffic-as-traffic-from-shared-links/

  32. Great share by all means, thanks for the insight, your post also reminded me of this http://labs.kortina.net/2009/07/11/understanding-direct-traffic-as-traffic-from-shared-links/

  33. This reminds me of a post I read on TechCrunch maybe 2-3 years ago, when stats started to show a large chunk of their traffic was coming from Digg.

  34. This reminds me of a post I read on TechCrunch maybe 2-3 years ago, when stats started to show a large chunk of their traffic was coming from Digg.

  35. Extremely helpful and rich review! Thank you very much indeed, I will have to write something similar to our twitter integration launch.

  36. Extremely helpful and rich review! Thank you very much indeed, I will have to write something similar to our twitter integration launch.

  37. Great case study, the stats you got back – the direct traffic score specifically, highlights the importance of finding a solution for better attributing Twitter-driven traffic. I blogged about this a few days ago here: http://www.charlesneville.com/2009/08/twitter-needs-credit-for-links/

  38. Great case study, the stats you got back – the direct traffic score specifically, highlights the importance of finding a solution for better attributing Twitter-driven traffic. I blogged about this a few days ago here: http://www.charlesneville.com/2009/08/twitter-needs-credit-for-links/

  39. Hi Chris,

    I really appreciate you sharing this case study and how you’ve explained the logic and highlighted taking imperfect action to test your hypothesis. Then recalibrate.

    When you’re on Twitter, it seems only natural that people will click the URL in your profile to “see” what you’re about. Did you use a separate Twitter ID?

    Thanks and well presented.

  40. Hi Chris,

    I really appreciate you sharing this case study and how you’ve explained the logic and highlighted taking imperfect action to test your hypothesis. Then recalibrate.

    When you’re on Twitter, it seems only natural that people will click the URL in your profile to “see” what you’re about. Did you use a separate Twitter ID?

    Thanks and well presented.

  41. Chris, what was the deal with StumbleUpon, who/how many submitted?

  42. Chris, what was the deal with StumbleUpon, who/how many submitted?

  43. @MarianSparks -I used my usual Twitter ID because I wanted to maximize the retweets and trust factors into that

    @Majento – I submitted to SU, but the lack of results first day was one of the reasons I went ahead with just Twitter as the main thrust

  44. @MarianSparks -I used my usual Twitter ID because I wanted to maximize the retweets and trust factors into that

    @Majento – I submitted to SU, but the lack of results first day was one of the reasons I went ahead with just Twitter as the main thrust

  45. @Majento – Just checked, in the first 24 hours SU sent only 27 page views, probably because my own SU account is burned out :O I also asked for some other folks to stumble but didn’t have any effect until later in the week. SU at best provided just 0.80% opt-in conversion, so can be pretty much discounted for this campaign πŸ™

  46. @Majento – Just checked, in the first 24 hours SU sent only 27 page views, probably because my own SU account is burned out :O I also asked for some other folks to stumble but didn’t have any effect until later in the week. SU at best provided just 0.80% opt-in conversion, so can be pretty much discounted for this campaign πŸ™

  47. Hey – Most info I have seen has been about using Twitter and seeing success when it comes to promoting content that is related to technology & social media. Things that interest power twitter users. Are you familiar with any case studies or resources I could get info from in relation to using Twitter & social media alone to launch Web sites for more mainstream purposes (i.e. an apparel company?) Any insight would be mighty helpful.

  48. Hey – Most info I have seen has been about using Twitter and seeing success when it comes to promoting content that is related to technology & social media. Things that interest power twitter users. Are you familiar with any case studies or resources I could get info from in relation to using Twitter & social media alone to launch Web sites for more mainstream purposes (i.e. an apparel company?) Any insight would be mighty helpful.

  49. @Chris Thanks for the quick reply and extra details, i hear you about your own account. I had good results w/ SU but it was quite a while ago.

  50. @Chris Thanks for the quick reply and extra details, i hear you about your own account. I had good results w/ SU but it was quite a while ago.

  51. Man, your Twitter launch garnered nearly as much traffic as my blog received in the past month after using a range of channels. Then again, you are Chris Garrett, so you’ve got some credibility built up already. πŸ˜‰

  52. Man, your Twitter launch garnered nearly as much traffic as my blog received in the past month after using a range of channels. Then again, you are Chris Garrett, so you’ve got some credibility built up already. πŸ˜‰

  53. Wow Chris…thank you for putting all this work into give us such a comprehensive report! Right now I receive about 50-50% split of traffic between Twitter and Google. Twitter has always been my most effective marketing reach..and is especially nice for the price!

    Absolutely great case study that we can continue learning from.

  54. Wow Chris…thank you for putting all this work into give us such a comprehensive report! Right now I receive about 50-50% split of traffic between Twitter and Google. Twitter has always been my most effective marketing reach..and is especially nice for the price!

    Absolutely great case study that we can continue learning from.

  55. I think launching any new website via Twitter is a great idea. It gives your website great visibility and improves traffic to your website to a large extent. The only thing you need to be careful about is the content of your site. If it is attractive and well-presented, it will then be able to sustain its growth.

  56. I think launching any new website via Twitter is a great idea. It gives your website great visibility and improves traffic to your website to a large extent. The only thing you need to be careful about is the content of your site. If it is attractive and well-presented, it will then be able to sustain its growth.

  57. I think that you can use it to launch. However, I believe for the new to average blogger the figures would be untrustworthy and unrealistic. For someone like you Chris to get those numbers is easy because you already have a large following who will cling to your every word no matter how simplistic it may seem. It is the same with your experiment because it is you they will instantly visit your site if you tweeted them to. In order to have this type of success one would have to be established as a reputed blogger; so for a scenario like this it will not be something anyone can use, and secondly, to get those numbers would take weeks of consistent traffic driven content for the average blogger rather than a reputable source such as yourself where in mere hours you got close to 1000 visits and close to 2000 in a day

  58. I think that you can use it to launch. However, I believe for the new to average blogger the figures would be untrustworthy and unrealistic. For someone like you Chris to get those numbers is easy because you already have a large following who will cling to your every word no matter how simplistic it may seem. It is the same with your experiment because it is you they will instantly visit your site if you tweeted them to. In order to have this type of success one would have to be established as a reputed blogger; so for a scenario like this it will not be something anyone can use, and secondly, to get those numbers would take weeks of consistent traffic driven content for the average blogger rather than a reputable source such as yourself where in mere hours you got close to 1000 visits and close to 2000 in a day

  59. @Winston – that’s sort of where I was headed when I asked about the initial traffic numbers for the first day. Thanks expanding on that for me πŸ™‚

  60. @Winston – that’s sort of where I was headed when I asked about the initial traffic numbers for the first day. Thanks expanding on that for me πŸ™‚

  61. @winston – untrustworthy? I assure you these are my real results. Do not fixate on the numbers. I gave you an approach to follow. That approach works. These figures were not driven by me but by the retweets as already stated, it is not about how many followers you have but the reach of those followers and your ability to write a catchy headline that people want to share πŸ™‚

  62. @winston – untrustworthy? I assure you these are my real results. Do not fixate on the numbers. I gave you an approach to follow. That approach works. These figures were not driven by me but by the retweets as already stated, it is not about how many followers you have but the reach of those followers and your ability to write a catchy headline that people want to share πŸ™‚

  63. @winston I don’t view the figures as ‘untrustworthy’, more that you have to put them into context. Chris is an established ‘brand’, but disregard that for a moment and look at the concept and apply it to your objectives.
    I’ve only been on Twitter a few months, but I have gained many new contacts that have turned into relationships and several bookings for my business as a photographer.
    Additionally, I used Twitter to drive traffic to a car photography workshop I’m presenting in September and it worked – bookings resulted. We only had small objectives, but the concept is the same. As my profile grows, I can raise my sights.

  64. @winston I don’t view the figures as ‘untrustworthy’, more that you have to put them into context. Chris is an established ‘brand’, but disregard that for a moment and look at the concept and apply it to your objectives.
    I’ve only been on Twitter a few months, but I have gained many new contacts that have turned into relationships and several bookings for my business as a photographer.
    Additionally, I used Twitter to drive traffic to a car photography workshop I’m presenting in September and it worked – bookings resulted. We only had small objectives, but the concept is the same. As my profile grows, I can raise my sights.

  65. Hey Chris,

    I have only just come across your blog (glad I did) after searching with the term, finding fresh blogs your top spot with a post dated February 27th, 2007.

    I think this is proof if ever needed that Twitter works, if done the correct way. I have only just started learning about blogging and have a long way to go but I think your site is going to be a great help.

    All the best,

    James

  66. Hey Chris,

    I have only just come across your blog (glad I did) after searching with the term, finding fresh blogs your top spot with a post dated February 27th, 2007.

    I think this is proof if ever needed that Twitter works, if done the correct way. I have only just started learning about blogging and have a long way to go but I think your site is going to be a great help.

    All the best,

    James

  67. Twitter is significantly more useful then old school Marketing tactics, such as broadcasting text copy.

    This is one of my favorite tools:

    http://www.tweettabs.com

  68. Twitter is significantly more useful then old school Marketing tactics, such as broadcasting text copy.

    This is one of my favorite tools:

    http://www.tweettabs.com

  69. Chris,
    Interesting project.
    How did you use Twitter, exactly, to promote the site?
    I think Twitter is the best social media tool for bringing bursts of short-term traffic but the blog is still the best social media tool, i think, for bringing long-term loyal traffic.

  70. Chris,
    Interesting project.
    How did you use Twitter, exactly, to promote the site?
    I think Twitter is the best social media tool for bringing bursts of short-term traffic but the blog is still the best social media tool, i think, for bringing long-term loyal traffic.

  71. @Neill – Exactly – thanks πŸ™‚

    @James – Thanks for letting me know how you find me and for sticking around πŸ™‚

    @Adrian – Well, it is still about sending out text, just have to do it stragically πŸ˜‰

    @Ed – Pretty much what I said above. I tell people that the social media tools are for visibility and networking, engaging people where they already hang out, but bring them back home to your blog to grow and nurture that relationship long term.

  72. @Neill – Exactly – thanks πŸ™‚

    @James – Thanks for letting me know how you find me and for sticking around πŸ™‚

    @Adrian – Well, it is still about sending out text, just have to do it stragically πŸ˜‰

    @Ed – Pretty much what I said above. I tell people that the social media tools are for visibility and networking, engaging people where they already hang out, but bring them back home to your blog to grow and nurture that relationship long term.

  73. I was a bit shocked with that. Its like saying that marketers don’t need much extra effort for a successful launch.. social media’s would greatly help on the other hand πŸ™‚

  74. I was a bit shocked with that. Its like saying that marketers don’t need much extra effort for a successful launch.. social media’s would greatly help on the other hand πŸ™‚

  75. Wow. Wish I could get 8,000 page view in my first week. I wish I could 8,000 page views any day.

  76. Wow. Wish I could get 8,000 page view in my first week. I wish I could 8,000 page views any day.