Authority Blogging

Content Marketing Strategy: Create Your 5-Part Content Plan

A content marketing plan will grow your audience, build trust, and convert browsers into buyers. Let's take a look at the content you need.

Is Blogging Dead? Blogging vs Vlogging

Is blogging dead? In the era of video, video, video, does written content have a place? Should we be blogging or vlogging?

Better Blog Branding: Crafting Your Positioning Statement

With a Brand Positioning Statement, Bloggers and businesses of all sizes can stand out and get noticed. Craft your uniqueness messaging now!

Naming Your Blog: How to Create Catchy Blog Names

Naming your blog is important for blog branding, or blog success for that matter. Tips for catchy blog names, creating the best blog name.

My Blog Launch Mistakes on the Way to 10,000 Page Views Per Month and How to Avoid Them

Launching a professional blog takes knowledge and planning, but even after all this time I still make mistakes when I launch a blog. Let me share my lessons with you so you can avoid them!

How to Create Link Bait for Topical Authority

Link bait is misunderstood as a search engine optimization tactic due to abuse of the idea. How to create ethical and brand safe link bait

Using Flagship Content to Make Evergreen Sales

Content marketing is now an established and expected part of any online marketing strategy, but how do you use it to generate sales? Can you use content to make sales long-term?

What is Authority?

Authority Bloggers seek out ways to increase their authority in their niche and in the eyes of Google, but what is authority anyway?

Linkbait, Flagship Content, and Authority

Are Linkbait posts also Cornerstone Content? How do you separate "Authority Content" from "Bookmarkable Content"? What is the difference between "Pillar Content" and "Flagship Content"?

How to Grow Your Google Authority

Google Authority is the best route to better rankings in Google, over the long term. That is great, but how do you achieve it?

Overcoming Your Own Constraints

Personal constraints are the things that hold you back in your life, your career, and even your relationships. Let's identify and resolve as many of your constraints as we can.

Make Yourself Understood: 10 Tips to Be Understood Every Time

You want your writing to have an impact, so that means you need to make yourself understood. How to make yourself understood every single time

Authority Websites vs Niche Websites: Which to Start?

Authority Sites and Niche Sites have taken over the website creation conversation lately.

But what exactly are niche or authority sites?

How to Really Win Fans and Influence People

In this article I would like to show you how a "real influencer business" is built, versus what you might mistake for success.

3 Most Dangerous Social Media Influencer Myths

Social Media, and in particular the "social media influencer" phenomenon has generated many myths, lies, and half-truths. Let's set them straight.

Earn More Money as a Content Creator, Without YouTube Ads

Many people dream of the day when they can be a full-time content creator. Some people seemingly achieve that dream ... on the surface.

Authority Websites Need to Show AND Tell

It’s not enough just to have a website, or even to have an attractive website full of useful content. To succeed as the go-to person in your niche, you need to communicate your authority with your website. You need to communicate your authority through your design, your layout, and your content.

3 Essential (But Often Missed) Elements to Growing Your List

Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins? I believe there are three factors that set a growing list apart from a struggling one, and many people either overlook the necessity or are unaware of it. When …

Grow Your Authority With Your Geekiness

How do people really connect and build friendly relationships? What is it that causes people to want to hear from you more than anything else?

How to Grow Your Long-Term Authority

Why do some people manage to stick around forever, while other people and brands seem to be here one day and gone the next? What is it about some people that makes you warm to them, while others give off a dodgy vibe that repels even the most tactile extroverts?

Why Even a Big List Won’t Save You from Bad Strategy

A big question I get asked all the time here and on Copyblogger webinars (right after how to generate traffic or build a list), is “How can I get more people to respond/buy/subscribe?” In my previous post, I talked about what makes content truly successful, and I gave a big answer, but for this particular …

29 Blogging Business Survival Tips

What does it take to be successful in blogging as or for a business? My friend Al from Coolest Gadgets contacted me for some quotes to use in a presentation he has coming up, and as usual, I gave him way more material than he could use. Rather than let it go to waste, I …

Is it Just Business? How to be Professionally Human

Have you ever worked with someone who uses the phrase “It’s just business“? Or played a game with someone who, after cheating, back-stabbing, lying or just being a jerk, said “It’s only a game“? How did that make you feel? Did you respect the person more, or less? Did you trust them more afterwards? When …

The Secret Element of Successful Marketing Campaigns

Why could Brian Clark send one email from his email list and make 6 figures? Is it list size? Yes, scale obviously comes into it, but if someone else had his list they wouldn’t necessarily get the same result. So what is the crucial factor that makes the difference? Is it Authority? Yes, of course, that’s …

Your Best Foundation for a Sustainable Business

What would you do if your business burned to the ground? If you had to literally start over, would you be able to cope? What would your approach be? I have been falling behind with my workload lately. You just have to look at my posting frequency to see that I have been dropping as …

How to Get Paid for Free

One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on …

Course-Correction and Your Half-Year Resolutions

We are half way through the year. How are your new-years resolutions working out? Are you closer to achieving your goals? A lot of my coaching clients feel bad when I ask this but I want to encourage you to not feel like a failure if you have not achieved all that you had planned …

The Simple Route to Generating Sales Leads with Your Business Website

One thing all businesses have in common, large or small, is they all have to generate sales leads. If you are not generating sales, well, you are not in business! A lot of my customers come to me because they have had so much referral business over the years they have never really developed a …

How to Make Your Site the Destination for Your Market

Why do you blog? Is it for traffic and attention? If you blog to get more visibility, then you have a lot of company. One of the major reasons companies and individuals create content is to increase their share of attention, to build credibility, and to grow an audience. HubSpot research indicates companies that blog generate 55% …

Authority Blogging for Artists (New York Daily Photo Critique)

What should a blogger do when they want to profit from their creativity, knowledge, experience and skills, but not by teaching “how to”, but instead from the results of their work? As you no doubt know, my strategy for building a profitable blog around what you know is called Authority Blogging. Build an audience of …

Why You Shouldn’t Drive Traffic

In the first 7 days of this blogs life, 20,000 visitors checked it out. Sounds like a pretty nice result doesn’t it? I was super happy, but a little disappointed in one specific respect. Only 500 people subscribed. Now, don’t get me wrong, I loved and nurtured those 500 subscribers and 500 subscribers in any …

How to know what your audience really wants

Your audience does not want your content. Your audience probably does not want to hear from you at all. If you think that because your website looks great that people will want to visit it … think again. What do they really want? Your audience and potential customers know who they are and probably have …

How to REALLY make money from a website

As much as I tell people to seriously reconsider buying too much into the hardcore “Make Money Online” hype, I can not argue against its allure and the fact that, well, people DO make money online. The problem is, there are the usual caveats: These are challenges facing Roman who asked me for a blog …

The Strange Art of Achieving More by Doing Less

If you feel like you are working too hard, or working too many hours, this might give you some hope for a solution. I’m not saying it would work for everyone, but it has certainly given me a new perspective on my own business. Over the summer I achieved something I thought was unlikely at …

5 Essential Elements You Need to be a Complete Success in Business

I am sure you know someone who chases the latest shiny flavour of the month tactic and fails every time. I’m also sure you know some people who work really hard toward their goals, but never seem to get anywhere. Today I want to help you avoid these problems so you can grow the business …

Is Generosity Killing Your Business?

I always tell clients and customers they need to be generous first before taking anything. Sometimes though it can seem challenging keeping up the generosity in the face of bills and expenses. We don’t want to go too far the other way either – who wants to be seen as someone who takes, takes and …

How to Attract Clients and Fill Your Coaching Practice Using Blogging and Content Marketing

Today I want to give you some ideas for how you can attract clients and fill your coaching practice using blogging and content marketing. If you would like some background on why I believe coaching is a fantastic service to offer in your business, check out the previous article. First Big Mistake Before we get …

How to Build a Coaching Practice with a Blog

Todd wanted want to know how I have always had a steady flow of coaching clients going back to when I started my business, despite not always having a big list, not always having traffic, and all my shyness/introversion psychological limitations! If you are a coach who struggles with sales and marketing then this article is …

Selling Information Products: The Four Big Myths of Information Product Creation

Creating and selling information products is all the rage right now, with forums filling with conversations about launches and techniques. I can understand the enthusiasm, and I would suggest a lot of the excitement is coming from Jeff Walker’s latest “Product Launch Formula” buzz. Sadly I think a lot of the people who are getting …

Are You Too Busy to Write? Seven Ways to Blog More Productively

Is finding time to blog something you struggle with? A number of people have asked me how they can find time to blog on top of everything else that I have going on. Writing content is vitally important for your blog. It is your source of direct visitors, plus the meat of what you share …

Build a Blog That Grows Your Audience, Traffic, Brand, Profit, and Trust

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Authority Blogging