They put in the research. Found phrases with a lot of traffic at Wordtracker, where there was a reasonable amount of competition in Google, and where they had a sufficient interest to blog long term.
The problem comes when you find the audience is not as enthusiastic as you are.
Fact is, there might be “interest” but that doesn’t translate to a “need”.
This is where Alexis’ ebook comes in. Rather than take the approach of writing and hoping that you attract an audience, she advocates and teaches her system where you find out what people really need right now.
I have to admit, if the first I heard about this ebook was from her website landing page I might have been put off. It is one of those long sales-letter type pages that feels like is trying too hard. Do not be discouraged though as the book itself is good and at $77 worth the money I would say.
Though the advice is aimed at people writing ebooks I would say the strategy applies equally to blogs or individual flagship posts. In either case, you want to find topics that will make people sit up and take notice.
Check it out and let me know what you think.