When you create a blog there are three ways you can approach your subject matter.
Which approach you choose will have a big impact on how fast you grow awareness and audience, plus will be decisive in how easy you find the actual writing.
It is something worth thinking about but people rarely do until after their blog is launched.
- Write about whatever interests you – You will always have something to write about because you can just turn to your current fancy, but the blog will be unfocused, hard to define and find gaining traction difficult.
- Decide on an identified, focused subject – Audiences love when you are ultra-specific in your blog goal and articulate it well. It works especially well when you identify a pressing need. Sometimes it can be difficult to maintain the blog past a certain point if you exhaust all your material early.
- Attract a specific audience – Rather than focus your topic you can focus your audience. This is a compromise between the above two choices. You identify a motivated audience, cater your blog specifically to them, then can select anything that interests you that will interest that audience too.
You will find type 1 blogs are the slowest to grow. Type 2 blogs take off like a rocket once awareness is raised, you can get across the benefits immediately, they are easier to spread virally and are the simplest to brand and position. Type 3 blogs tend to fall between the two and depend on niche, amount of focus and breadth of audience.
As you might have guessed, this is a type 3 blog.
- Can you think of examples for the other two types?
- Which type does your blog come under?
- What does the picture have to do with this article? 😉
- What other benefits do type 3 blogs have …?