Sign up right now for email updates and get two free ebooks:

Blogging Survey Results: Why People Blog

Why people blog was one of the blogging survey questions I most wanted to get numbers on. We blog for many reasons, and I was fully aware “Why We Blog” might well be different from, say Darren‘s readership.

blogging survey: why we blog

Turns out way different to how I imagined. It seems I have very few “make money online” readers. We are split pretty much between “for pleasure” and “for business”.

Why People Blog Detail

Why do you blog? Count
For pleasure 414
To promote my own business 299
I make money from my blog 60
For my employer 40
I get paid to blog 34

So Why Do Bloggers Blog?

I would say in fairness this was a multiple choice question where people could select more than one answer. Most of us will have primary and secondary motivations and it could be that “for pleasure” was many people’s secondary motivation.

How do these results match up with your expectations, or how well do they compare with your own motivations for blogging?

Table of contents for Global Blogging Survey Results

  1. Blogging Survey Results: Years Blogging
  2. Blogging Survey Results: Demographics of Bloggers
  3. Blogging Survey Results: Why People Blog
Sign up right now for email updates and get these
two free ebooks

"Creating Killer
Flagship Content"

"Authority Alliances"

Just enter your primary email address in the form below and hit the button!

Before commenting, please read my Comments Policy - thanks!

Comments

  1. One thing came into my mind, Chris: I don’t blog for money – but blogging for me is pleasure and hard work. Does this go together? I am definitely interested in getting more people to look at my blog (I think the pics are worthwhile looking at them), and I try to work on it it a – let’s say – professional way. So it’s not only pleasure, is it?
    Ulla

  2. One thing came into my mind, Chris: I don’t blog for money – but blogging for me is pleasure and hard work. Does this go together? I am definitely interested in getting more people to look at my blog (I think the pics are worthwhile looking at them), and I try to work on it it a – let’s say – professional way. So it’s not only pleasure, is it?
    Ulla

  3. Those results are certainly within my expectations. I’m glad to see “make money” isn’t any higher. Money comes naturally when you put hard work and attention into doing something that you love to do. Thanks for putting this together.

    Marc

  4. Those results are certainly within my expectations. I’m glad to see “make money” isn’t any higher. Money comes naturally when you put hard work and attention into doing something that you love to do. Thanks for putting this together.

    Marc

  5. Maybe I’m splitting hairs on this one, but wouldn’t “promote business” and “make money online” be almost one and the same? If you are in business and blogging for your business, then you are trying to earn money through your blog and business online.

    Unless “make money online” falls into strict site monetization, period, but to me, those two categories seem much the same. A blog is just a gateway to other things, I believe.

    Or maybe I just haven’t had enough coffee yet.

  6. Maybe I’m splitting hairs on this one, but wouldn’t “promote business” and “make money online” be almost one and the same? If you are in business and blogging for your business, then you are trying to earn money through your blog and business online.

    Unless “make money online” falls into strict site monetization, period, but to me, those two categories seem much the same. A blog is just a gateway to other things, I believe.

    Or maybe I just haven’t had enough coffee yet.

  7. Interesting results here…

    I am not surprised to see most Bloggers doing this to promote their own business, it’s a great strategy. On the other hand, I must admit that I was expecting a lot more “make money online” bloggers.

    That’s a good thing. That means that this crowd is more oriented on content quality in the blogging process then spamming the blogosphere with Adsense and poor articles.

  8. Interesting results here…

    I am not surprised to see most Bloggers doing this to promote their own business, it’s a great strategy. On the other hand, I must admit that I was expecting a lot more “make money online” bloggers.

    That’s a good thing. That means that this crowd is more oriented on content quality in the blogging process then spamming the blogosphere with Adsense and poor articles.

  9. @Ulla – I think a lot of people like you take it seriously but do it for pleasure, while there are a growing number of people who use a blog for marketing or who want to earn directly through ads

    @Marc – Things are certainly easier when you love what you do ๐Ÿ™‚

    @James – MMO is pretty specific but that isn’t to say everyone understands it as the same thing. Most people think MMO = adsense, affiliates, Shoemoney, John Chow, rather than selling services, personal branding, right?

    @Zasta – Yep, while MMO doesn’t necessarily lead to spam, blogging for your business is much LESS likely I would hope ๐Ÿ˜‰

  10. @Ulla – I think a lot of people like you take it seriously but do it for pleasure, while there are a growing number of people who use a blog for marketing or who want to earn directly through ads

    @Marc – Things are certainly easier when you love what you do ๐Ÿ™‚

    @James – MMO is pretty specific but that isn’t to say everyone understands it as the same thing. Most people think MMO = adsense, affiliates, Shoemoney, John Chow, rather than selling services, personal branding, right?

    @Zasta – Yep, while MMO doesn’t necessarily lead to spam, blogging for your business is much LESS likely I would hope ๐Ÿ˜‰

  11. @ Chris – Yeah, that’s what I thought. I guess I’m influenced by the opinion that it’s often more effective to use a blog as a tool to bigger things versus making it a standalone passive money earner on its own.

  12. @ Chris – Yeah, that’s what I thought. I guess I’m influenced by the opinion that it’s often more effective to use a blog as a tool to bigger things versus making it a standalone passive money earner on its own.

  13. Initially I blog to make money, period. But then I realized that I should give in order to receive and blogging to make a living isn’t as simple as I thought.

    But I didn’t quit. Turns out that I enjoy blogging and learning. Also having people learn what I’ve learned.

  14. Initially I blog to make money, period. But then I realized that I should give in order to receive and blogging to make a living isn’t as simple as I thought.

    But I didn’t quit. Turns out that I enjoy blogging and learning. Also having people learn what I’ve learned.

  15. I would like to see some kind of income from my blog. But a big portion of my writing is like going to the gym…..for the exercise.

    You get better at writing by writing. And the more I write the more I develop my writing voice.

    So making money from my blog(s) is always something in the back of my mind. But I don’t think making it the priority will make it happen. I think Marc and Angel’s comment says it right….you put hard work and attention to something and hopefully money will come from it.

  16. I would like to see some kind of income from my blog. But a big portion of my writing is like going to the gym…..for the exercise.

    You get better at writing by writing. And the more I write the more I develop my writing voice.

    So making money from my blog(s) is always something in the back of my mind. But I don’t think making it the priority will make it happen. I think Marc and Angel’s comment says it right….you put hard work and attention to something and hopefully money will come from it.

  17. Maybe this is just my own personal perception, but I look at “promote my business” to be more of a long term endeaver/strategy, whereas “to make money from my blog” more short term and immediate. It would sure put the pressure on if I needed to make money from my blog for my mortgage payment!

    My take is that if you are using a blog to “promote your business” I feel blogging seems more like a larger piece of a business strategy, or 5 pieces of a 50 piece puzzle.

    When I hear “to make money from my blog” it seems more like the person feels their blog is one of the main, if not the main piece of a very small puzzle.

    The more I learn about blogging, business, and entrepreneurship the more I buy into the perception that if blogging “for pleasure” does not fit somewhere, it’s going to make writing/blogging tough.

    Most people feel a general vibe from writers, whether it’s a blog or not. If the writer is not enjoying it, I think many people can tell, besides you’ve just made a piece of your life miserable.

    Although I must admit I like reading the occational snarky rant myself.

    Enjoying reading everyone’s opinions. Great post as usual Chris.

    Vicky H

  18. Maybe this is just my own personal perception, but I look at “promote my business” to be more of a long term endeaver/strategy, whereas “to make money from my blog” more short term and immediate. It would sure put the pressure on if I needed to make money from my blog for my mortgage payment!

    My take is that if you are using a blog to “promote your business” I feel blogging seems more like a larger piece of a business strategy, or 5 pieces of a 50 piece puzzle.

    When I hear “to make money from my blog” it seems more like the person feels their blog is one of the main, if not the main piece of a very small puzzle.

    The more I learn about blogging, business, and entrepreneurship the more I buy into the perception that if blogging “for pleasure” does not fit somewhere, it’s going to make writing/blogging tough.

    Most people feel a general vibe from writers, whether it’s a blog or not. If the writer is not enjoying it, I think many people can tell, besides you’ve just made a piece of your life miserable.

    Although I must admit I like reading the occational snarky rant myself.

    Enjoying reading everyone’s opinions. Great post as usual Chris.

    Vicky H

  19. Chris,

    I’m an all-of-the-above kind of gal. I started blogging in 1997, back when “blogging” wasn’t officially invented yet. It gave me the opportunity to keep in touch with other parents whose children were dealing with the same medical condition as my son. Since then, I have blogged to promote my business, my employer, to make money, etc. It’s a great way to stay in touch with those I know and to become acquainted with those I don’t.

    –Melissa

  20. Chris,

    I’m an all-of-the-above kind of gal. I started blogging in 1997, back when “blogging” wasn’t officially invented yet. It gave me the opportunity to keep in touch with other parents whose children were dealing with the same medical condition as my son. Since then, I have blogged to promote my business, my employer, to make money, etc. It’s a great way to stay in touch with those I know and to become acquainted with those I don’t.

    –Melissa

  21. My dream is to make money doing what I love. I hope blogging is an opportunity to do this. So, I ticked the ‘make money’ box, but . . .

    It’s nice to see the ‘make money online’ is not so important. From the way things are discussed around the blogosphere it sometimes seems this is the whole of the blogosphere. A nice reality check.

  22. My dream is to make money doing what I love. I hope blogging is an opportunity to do this. So, I ticked the ‘make money’ box, but . . .

    It’s nice to see the ‘make money online’ is not so important. From the way things are discussed around the blogosphere it sometimes seems this is the whole of the blogosphere. A nice reality check.

  23. I first blogged for pleasure but along the way, I read blogs that made money out of it and now I earn a little while blogging.

  24. I first blogged for pleasure but along the way, I read blogs that made money out of it and now I earn a little while blogging.

  25. I agree. MMO with blog is different than business blogging, but I am surprised with the number. I thought MMO would be bigger is number. Also, more people are now blogging for commercial purpose.

  26. I agree. MMO with blog is different than business blogging, but I am surprised with the number. I thought MMO would be bigger is number. Also, more people are now blogging for commercial purpose.

  27. I think people start blogging for fun. After all, the blogging platform makes it easy for the non-techie to create an online presence.

    Websites are viewed more for making money.

    However, I think blogging for profit is gaining steam. I for one started with websites, but am now focusing on blogging. After all, people who already love blogging probably would like to make money doing it if the knew how.

    I’d be interested to see this same poll results in a couple of years. I think the results would be very different.

    Very though provoking.

  28. I think people start blogging for fun. After all, the blogging platform makes it easy for the non-techie to create an online presence.

    Websites are viewed more for making money.

    However, I think blogging for profit is gaining steam. I for one started with websites, but am now focusing on blogging. After all, people who already love blogging probably would like to make money doing it if the knew how.

    I’d be interested to see this same poll results in a couple of years. I think the results would be very different.

    Very though provoking.

  29. People who start out blogging for money soon realize it is a lot of work. Time is precious and spending your days blogging to earn money soon gets very tiring.

    Blogging with helpful blogs that actually help people first is way more enjoyable for me. I love blogging on my hiking blog because I love hiking.

    I still enjoy blogging for my websites as long as people are getting a lot of value out of the posts. My promotions are almost entirely simple recommendations and reviews of my actual results with a product.

  30. People who start out blogging for money soon realize it is a lot of work. Time is precious and spending your days blogging to earn money soon gets very tiring.

    Blogging with helpful blogs that actually help people first is way more enjoyable for me. I love blogging on my hiking blog because I love hiking.

    I still enjoy blogging for my websites as long as people are getting a lot of value out of the posts. My promotions are almost entirely simple recommendations and reviews of my actual results with a product.

  31. Hi Chris,

    I would say I do a bit of both. I have a wee map of where I’m going. I would say it’s more about social networking though. I had an old boss who said that about 80% of our time at work is spent on socializing (or maybe it was higher. It seemed like a huge amount!) It’s not that we aren’t productive, but we are social creatures.

  32. Hi Chris,

    I would say I do a bit of both. I have a wee map of where I’m going. I would say it’s more about social networking though. I had an old boss who said that about 80% of our time at work is spent on socializing (or maybe it was higher. It seemed like a huge amount!) It’s not that we aren’t productive, but we are social creatures.

  33. You forgot one key category – “because I can’t get published anywhere else.” Although, maybe that falls under “for pleasure.” Thanks for all the survey results – it’s nice to get a feel for who is out there, and why.

  34. You forgot one key category – “because I can’t get published anywhere else.” Although, maybe that falls under “for pleasure.” Thanks for all the survey results – it’s nice to get a feel for who is out there, and why.

  35. I blog for fun for the most part. Any income I get is a bonus.

  36. I blog for fun for the most part. Any income I get is a bonus.

  37. I write my blog for pleasure, with actually no chance to make money from it – no ads, sometimes a link to amazon with my referal code, I think I have 10 cents or something like that ๐Ÿ™‚ -, and as it is mostly for myself, to look back in a few years and see if I think differently.
    Of course, readers are welcome, all 4 of them ๐Ÿ™‚

    And I think I don’t take it too seriously either. Practicing my English and my writing skills, thinking out loud. Pure pleasure.

  38. I write my blog for pleasure, with actually no chance to make money from it – no ads, sometimes a link to amazon with my referal code, I think I have 10 cents or something like that ๐Ÿ™‚ -, and as it is mostly for myself, to look back in a few years and see if I think differently.
    Of course, readers are welcome, all 4 of them ๐Ÿ™‚

    And I think I don’t take it too seriously either. Practicing my English and my writing skills, thinking out loud. Pure pleasure.

  39. Blogging is fun…..great stress-buster too.

  40. Blogging is fun…..great stress-buster too.

  41. I blog to share information and to teach. I’ve seen a lot of blogs being used to try to help people change their lives for the better but I guess that would probably go into either “For Pleasure” or “Promote Business”.

    With the pie chart I still think bloggers are far from making money just by affiliate programs and advertising. It would be smarter to get a business license and sell the products that you are talking about. Video games for example…

  42. I blog to share information and to teach. I’ve seen a lot of blogs being used to try to help people change their lives for the better but I guess that would probably go into either “For Pleasure” or “Promote Business”.

    With the pie chart I still think bloggers are far from making money just by affiliate programs and advertising. It would be smarter to get a business license and sell the products that you are talking about. Video games for example…

  43. I would have to say the pie chart results really put the demographics of bloggers in perspective. I didn’t realize such a large percentage are ‘pleasure’ bloggers. Maybe it is just me but that seems high. I think a lot of bloggers discount the small amounts they may make off advertising and consider themselves ‘pleasure’ only.

  44. I would have to say the pie chart results really put the demographics of bloggers in perspective. I didn’t realize such a large percentage are ‘pleasure’ bloggers. Maybe it is just me but that seems high. I think a lot of bloggers discount the small amounts they may make off advertising and consider themselves ‘pleasure’ only.

  45. Do you think that the MMO section might be much larger if the survey reflected Darren’s readership rather than your own, Chris?

  46. Do you think that the MMO section might be much larger if the survey reflected Darren’s readership rather than your own, Chris?

  47. I blog for mainly 4 of the 5 reasons from the chart! Blogging is so effective in terms of making some change, promote business, build a portfolio and having some fun at the same time!

  48. I blog for mainly 4 of the 5 reasons from the chart! Blogging is so effective in terms of making some change, promote business, build a portfolio and having some fun at the same time!

  49. I started with the intention of making money from blogging. I haven’t made much. But soon blogging became some sort of recreation for me. For me the reason why I blog is to make money and for pleasure.

  50. I started with the intention of making money from blogging. I haven’t made much. But soon blogging became some sort of recreation for me. For me the reason why I blog is to make money and for pleasure.

  51. I am surprised, but very pleased that money isn’t the main reason why majority of the survey respondents blog.

  52. I am surprised, but very pleased that money isn’t the main reason why majority of the survey respondents blog.

  53. Chris thank you for sharing the results. I’m surprised by the number of people who blog for money – it is low. However, being a blogging enthusiast I’m happy.

    I realized that the reason blogs have been successful is because bloggers blog for pleasure and if that was not the case the content on the blogs would not be compelling as it is right now.

    In the end if blogging is done for pleasure everyone wins the blogger and the readers.

  54. Chris thank you for sharing the results. I’m surprised by the number of people who blog for money – it is low. However, being a blogging enthusiast I’m happy.

    I realized that the reason blogs have been successful is because bloggers blog for pleasure and if that was not the case the content on the blogs would not be compelling as it is right now.

    In the end if blogging is done for pleasure everyone wins the blogger and the readers.