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How to Grow Both Twitter Followers and Your Blog Subscribers

Check your Twitter Follower Count and compare it against your Blog Subscriber Count. Which is the bigger number? Which of those counts is growing faster?

I asked my Twitter followers this question, and overwhelmingly the answer came back that you have more Twitter followers or Twitter is catching up fast and likely to overtake.

The folks who have far fewer Twitter followers than blog subscribers are those who I would call “Well Established”. Their audience has been subscribed for a long while and in large numbers, while their Twitter following is recent and likely made up of a subset of their huge blog or email list audience. Uber bloggers like Darren Rowse and Brian Clark come to mind, and internet marketers who can call on hundreds of thousands of email subscribers like Frank Kern, Jeff Walker, and Rich Schefren.

Why is Twitter Overtaking Blog Subscriber Count?

In the case of Twitter dominating, I believe this is down to the relative ease of recruiting followers and the method in which it happens.

Twitter is like blogging but accelerated and concentrated. Rather than links, comments and trackbacks, we discover new people to follow through replies, both to you and to others. If someone replies to me with an interesting comment, or if someone I am following has an interesting conversation with someone I haven’t discovered, I am more likely to follow them. People who would otherwise go unnoticed in the blogosphere have found attention far more efficiently in the Twittersphere.

This is even more pronounced when you get noticed by the Twitter movers and shakers. As in the blog world where an A-List link can boost your subscriber count, this happens much more often on Twitter. Tweets are cheap, it isn’t a big deal to fire off a message, compared to writing up a blog post, so a conversation with a big named Tweeter can drive hundreds of follows with little effort or risk on either side.

There is also the “reciprocal follow” where someone follows you so you follow them back. It doesn’t happen all the time but it is virtually unheard of in blogging.

In the case of personal blogging, Twitter has mostly taken a big chunk of the action. Before we would subscribe to the feed of people we wanted to stay in touch with. Family, friends, or just people who we found interesting. Twitter now provides the same role, with the bonus of immediacy of updates and instant interaction.

The End of the Blog Feed?

There is much to be said for the blog, or email newsletters. Not least is depth and detail that is not possible in 140 characters. But that in itself could be seen as a disadvantage as reading more than a few sentences feels like “effort”. Writing a few hundred words even more so. 140 characters means “just the facts”.

Blogs will more and more have to provide value greater than mere links, quips and trivialities. The chit-chat conversation has moved, and your content and community will need to evolve. Discussions on blogs will need to take more thought and provide more value.

What Should We Learn?

People with large, established audiences, can add many more Twitter followers just by pointing out their Twitter Feed, but to move their audience to follow in quantity will require the promise of something over and above business as usual. That requires interaction and original content. Not everyone will have the time or see the benefit, so we are unlikely to see 1:1 matches across the board, however those that do engage will benefit from viral effects and social audience growth.

Chris Brogan is the reverse of the big-blogger stereotype. While obviously being an established blogger pre-Twitter, it was social media and Twitter especially that cemented his popularity and profile, and therefore I see his Twitter following fueling his blog subscriber count growth through fantastic content promoted via cleverly tweeted links. The lesson here is your Twitter Feed can grow your blog if you model successful Tweeters like Chris B.

Either way, you need to:

  • Provide unique value in both Twitter and Blog.
  • Drive followers to your sites with carefully crafted and selected links.
  • Encourage subscribers to engage you in conversation in Twitter.
  • Be aware of the strengths and weaknesses of both.
  • Continue to observe those who are gaining traction and learn from their example.

What Do You Think?

Are you seeing this phenomenon? Have your own theories? Please share your thoughts in the comments, or of course, on Twitter ;)

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Comments

  1. Great post Chris, especially right ahead of the Christmas holidays.

    This is one thing I want to work on myself as I can see that my Twitter followers have taken off, but my blog feed subscribers have levelled out of late.

    As a one-man-band, it’s very easy to use Twitter but blogging takes considerable time and energy.

    Appreciate your thoughts. Now back to that translation…

    Merry Christmas.
    Jon

  2. Great post Chris, especially right ahead of the Christmas holidays.

    This is one thing I want to work on myself as I can see that my Twitter followers have taken off, but my blog feed subscribers have levelled out of late.

    As a one-man-band, it’s very easy to use Twitter but blogging takes considerable time and energy.

    Appreciate your thoughts. Now back to that translation…

    Merry Christmas.
    Jon

  3. Interesting stuff Chris. I work at growing my RSS numbers but not twitter followers – I don’t follow agressively (I think that’s the easiest way to grow numbers) because I can only read so many tweets *if* I’m to continue conversing with people, which is what I enjoy doing the most.

    I also don’t see large twitter numbers as a sign of success – I treat those numbers very differently to RSS subscriber numbers. I’m not sure that’s right, just the way I am.

  4. Interesting stuff Chris. I work at growing my RSS numbers but not twitter followers – I don’t follow agressively (I think that’s the easiest way to grow numbers) because I can only read so many tweets *if* I’m to continue conversing with people, which is what I enjoy doing the most.

    I also don’t see large twitter numbers as a sign of success – I treat those numbers very differently to RSS subscriber numbers. I’m not sure that’s right, just the way I am.

  5. to see if it matters, I am trying to get appropriate people to follow me, and I am trying to get in the top 10 on titterholic for France. I’m about 15 right now, and want to be in the top 10 my New Years.

    People can follow me @_McLaughlin (advertisement for meself)

    Stumbled this post.

    Congrats Chris for being in he top 50 of the Most Influential Online Marketers of 2008 at http://www.invesp.com/2008/top-100-marketers-of-2008.html

  6. to see if it matters, I am trying to get appropriate people to follow me, and I am trying to get in the top 10 on titterholic for France. I’m about 15 right now, and want to be in the top 10 my New Years.

    People can follow me @_McLaughlin (advertisement for meself)

    Stumbled this post.

    Congrats Chris for being in he top 50 of the Most Influential Online Marketers of 2008 at http://www.invesp.com/2008/top-100-marketers-of-2008.html

  7. @jon – I think the thing to do is to make sure your Twitter account doesn’t become just another feed, but also to remind twitter followers of your great content. It’s a delicate balance but in the end if people are engaging then it doesn’t matter how they find you so much.

    @Joanna – Twitter followers are people who want to hear from you, that is important, but yes it does need to be placed in context. I would say email subscribers have given the greatest “permission”, and RSS subscribers the least, with Twitter somewhere between due to the potential “nuisance factor”, direct access via DM and identity, albeit avatar rather than email address.

  8. @jon – I think the thing to do is to make sure your Twitter account doesn’t become just another feed, but also to remind twitter followers of your great content. It’s a delicate balance but in the end if people are engaging then it doesn’t matter how they find you so much.

    @Joanna – Twitter followers are people who want to hear from you, that is important, but yes it does need to be placed in context. I would say email subscribers have given the greatest “permission”, and RSS subscribers the least, with Twitter somewhere between due to the potential “nuisance factor”, direct access via DM and identity, albeit avatar rather than email address.

  9. Totally agreed. I’d say I have 5 or 6 times as many followers as I do subscribers, and I add several per day. I would only advise people to remember that if you use Twitter strictly as a marketing tool, you’re going to turn off your audience, offend the community, and miss out on the joy of making friends through the medium. So keep the ratio down and as with a blog – it’s more blessed to give than to receive.

  10. Totally agreed. I’d say I have 5 or 6 times as many followers as I do subscribers, and I add several per day. I would only advise people to remember that if you use Twitter strictly as a marketing tool, you’re going to turn off your audience, offend the community, and miss out on the joy of making friends through the medium. So keep the ratio down and as with a blog – it’s more blessed to give than to receive.

  11. Liz Strauss says:

    Hi Chris,
    I’m finding more and more that Twitter is a great way to get people involved in my blog. People mention something and it will provide perfect moment to send them a link to something I’ve just written or something I’ve on another blog I know. I’ve seen folks artfully mention on Twitter that they’ve responded to a comment on a blog, leaving link so that someone can return the blog to leave their comment the thread where the conversation started.

    Great post! Great to see you!
    Liz

  12. Hi Chris,
    I’m finding more and more that Twitter is a great way to get people involved in my blog. People mention something and it will provide perfect moment to send them a link to something I’ve just written or something I’ve on another blog I know. I’ve seen folks artfully mention on Twitter that they’ve responded to a comment on a blog, leaving link so that someone can return the blog to leave their comment the thread where the conversation started.

    Great post! Great to see you!
    Liz

  13. @Brandon – Yes, we can’t see twitter purely as a marketing channel, it is a conduit for conversation, information and fun :)

    @Liz – Exactly, and if you do want to link, phrasing the link as a question can inspire people to follow the URL to add their comments. Even better when people retweet your message about the comment thread ;)

  14. @Brandon – Yes, we can’t see twitter purely as a marketing channel, it is a conduit for conversation, information and fun :)

    @Liz – Exactly, and if you do want to link, phrasing the link as a question can inspire people to follow the URL to add their comments. Even better when people retweet your message about the comment thread ;)

  15. Like Joanna, I value my RSS subscribers more than my Twitter followers because Twitter followers come and go before I know it. RSS subscribers, on the other hand, stick on and read my posts (almost) religiously.

    But unlike Liz, I don’t find Twitter a great way to get people involved in my blog. I have a feeling nobody clicks my links to visit my blog. Perhaps people who are interested in my blog already subscribe to my RSS?

  16. Like Joanna, I value my RSS subscribers more than my Twitter followers because Twitter followers come and go before I know it. RSS subscribers, on the other hand, stick on and read my posts (almost) religiously.

    But unlike Liz, I don’t find Twitter a great way to get people involved in my blog. I have a feeling nobody clicks my links to visit my blog. Perhaps people who are interested in my blog already subscribe to my RSS?

  17. Hey Chris –

    Can you say “you had me at hello”?? I have to confess I’ve been on your list and not paid a heck of a lot of attention — till today. And I didn’t get here through twitter ;-)

    Twitter is such an interesting place to be exploring just now – I believe there’s a slight changing of the guard happening right before our eyes.

    My feeling is that more marketers will move to twitter (and away from blogging – it’s just easier) and they (we) will be forced to become more aware of their own attraction factors – it’s happening already.

    I think it’s a good thing :)

    Appreciate your timely (for me) post!

    Andrea

  18. Hey Chris –

    Can you say “you had me at hello”?? I have to confess I’ve been on your list and not paid a heck of a lot of attention — till today. And I didn’t get here through twitter ;-)

    Twitter is such an interesting place to be exploring just now – I believe there’s a slight changing of the guard happening right before our eyes.

    My feeling is that more marketers will move to twitter (and away from blogging – it’s just easier) and they (we) will be forced to become more aware of their own attraction factors – it’s happening already.

    I think it’s a good thing :)

    Appreciate your timely (for me) post!

    Andrea

  19. Chris, I find that Twitter is a great resource to follow what is happening in social media. Unfortunately, my targeted audience for Franklin Matters is way behind the technology curve so Twitter doesn’t help me talk with them directly. It does help me think out of the box to find other ways to reach them.

    Twitter is a good tool in the tool box but not the silver bullet.

  20. Chris, I find that Twitter is a great resource to follow what is happening in social media. Unfortunately, my targeted audience for Franklin Matters is way behind the technology curve so Twitter doesn’t help me talk with them directly. It does help me think out of the box to find other ways to reach them.

    Twitter is a good tool in the tool box but not the silver bullet.

  21. Chris,

    My Twitter followers have recently surpassed my email subscribers. I think this is because more people want be involved conversation rather than receive a reading assignment ;-) That said, folks will continue to subscribe via RSS and email because they don’t want to miss out on any new content.

    Like Liz, I’ve found success in engaging folks on Twitter with content from my blog.

    Great post!

    John

  22. Chris,

    My Twitter followers have recently surpassed my email subscribers. I think this is because more people want be involved conversation rather than receive a reading assignment ;-) That said, folks will continue to subscribe via RSS and email because they don’t want to miss out on any new content.

    Like Liz, I’ve found success in engaging folks on Twitter with content from my blog.

    Great post!

    John

  23. Exactly Chris. The strategy to mass follow people in the hope of getting followed is still very effective in Twitter.

    Unlike Liz, in the past month only 50 visitors come from Twitter, but then I don’t have huge followers yet, but I’d like to think there are more than 50 page views (or at least reads) from my RSS feed.

  24. Exactly Chris. The strategy to mass follow people in the hope of getting followed is still very effective in Twitter.

    Unlike Liz, in the past month only 50 visitors come from Twitter, but then I don’t have huge followers yet, but I’d like to think there are more than 50 page views (or at least reads) from my RSS feed.

  25. This was the best recommendation for integrating web exposure I’ve read. It finally lit the bulb for me! Thanks. Will tweet, now! :D

  26. This was the best recommendation for integrating web exposure I’ve read. It finally lit the bulb for me! Thanks. Will tweet, now! :D

  27. Hey Chris,

    Interesting post… I’m still pretty new to twitter, and I felt like I wasn’t quite getting the magic of it somehow. My wife explained that something happens when you get over a hundred followers that just isn’t there when you only have a dozen or so… Although my following is small, Google Analytics shows that a pretty high percentage of my twitter followers click over to read the actual blog article when I post a link to twitter…so I will hang in there and wait for the magic to happen!

    Thanks!
    Jeff

  28. Hey Chris,

    Interesting post… I’m still pretty new to twitter, and I felt like I wasn’t quite getting the magic of it somehow. My wife explained that something happens when you get over a hundred followers that just isn’t there when you only have a dozen or so… Although my following is small, Google Analytics shows that a pretty high percentage of my twitter followers click over to read the actual blog article when I post a link to twitter…so I will hang in there and wait for the magic to happen!

    Thanks!
    Jeff

  29. Chris,

    This is an insightful article. I’ve personally seen a much higher “sign up” rate for my Twitter followers vs. blog subscribers. Twitter now drives more traffic to my site than any other source. My focus has switched from getting more blog/email subscribers to providing value on Twitter and treating that as an equal and in some cases superior channel to build a loyal following.

  30. Chris,

    This is an insightful article. I’ve personally seen a much higher “sign up” rate for my Twitter followers vs. blog subscribers. Twitter now drives more traffic to my site than any other source. My focus has switched from getting more blog/email subscribers to providing value on Twitter and treating that as an equal and in some cases superior channel to build a loyal following.

  31. Great post. I think your point about the bog needing a sharper focus is so important. Content is abundant but quality content is what gets results. Thanks!

  32. Great post. I think your point about the bog needing a sharper focus is so important. Content is abundant but quality content is what gets results. Thanks!

  33. Dead on Chris, great write-up. My twitter growth since becoming more active on twitter is definitely growing faster than my RSS growth is or has grown.

    I like twitter as I can interact with my readers/followers more directly and can solicit ideas/feedback from them for articles, much like you did for this post.

    I also use twitter to share things with my readers/follows that aren’t big enough for an article, like links to interesting articles, news announcements I find, or just my thoughts/opinions.

    I find the two really complement each other well and not sure if one will replace the other, but definitely feel they each have their strong points.

  34. Dead on Chris, great write-up. My twitter growth since becoming more active on twitter is definitely growing faster than my RSS growth is or has grown.

    I like twitter as I can interact with my readers/followers more directly and can solicit ideas/feedback from them for articles, much like you did for this post.

    I also use twitter to share things with my readers/follows that aren’t big enough for an article, like links to interesting articles, news announcements I find, or just my thoughts/opinions.

    I find the two really complement each other well and not sure if one will replace the other, but definitely feel they each have their strong points.

  35. Hi Chris, great observations! I definitely have more Twitter followers than blog subscribers. Twitter is a great way to engage in conversation in a different way and yes it can be used to grow your blog. As you talk to people on Twitter, you get to know them and want to read their blog. RSS is a funny thing because you don’t always read every blog in your reader, although I value those subscribers too and would love more! :-) I also added the twitter field to my blog, if I can ever get it to work properly it will be interesting to see the impact of adding twitter ids will have on the numbers.

  36. Hi Chris, great observations! I definitely have more Twitter followers than blog subscribers. Twitter is a great way to engage in conversation in a different way and yes it can be used to grow your blog. As you talk to people on Twitter, you get to know them and want to read their blog. RSS is a funny thing because you don’t always read every blog in your reader, although I value those subscribers too and would love more! :-) I also added the twitter field to my blog, if I can ever get it to work properly it will be interesting to see the impact of adding twitter ids will have on the numbers.

  37. Chris,
    I don’t think Twitter followers or RSS will either be more important than the other. I’ve found, in client work, that diversifying your ability to connect with your audience, in different ways, on different platforms increases your success in social media and blog marketing. Rather, having that person as a subscriber AND a Twitter follower should be the ultimate goal.

    Great insight on this post :-)

  38. Chris,
    I don’t think Twitter followers or RSS will either be more important than the other. I’ve found, in client work, that diversifying your ability to connect with your audience, in different ways, on different platforms increases your success in social media and blog marketing. Rather, having that person as a subscriber AND a Twitter follower should be the ultimate goal.

    Great insight on this post :-)

  39. Hey Chris – great post that distills the distinctions for me in a very clear way.

    Kudos!

    Becky

  40. Hey Chris – great post that distills the distinctions for me in a very clear way.

    Kudos!

    Becky

  41. I’m relatively new to Twitter but find it a great source (“gateway”)for ideas, cool websites, etc. That’s actually how I found you. Isn’t it interesting the direction human persuasion is going: Twitter, 140 characters; Adwords, 95 characters. Heck, this comment feels like a novel.

  42. I’m relatively new to Twitter but find it a great source (“gateway”)for ideas, cool websites, etc. That’s actually how I found you. Isn’t it interesting the direction human persuasion is going: Twitter, 140 characters; Adwords, 95 characters. Heck, this comment feels like a novel.

  43. Great insight Chris – I agree on the blog comment… I’m not professional blogger; working on it though and seeing the potential to deliver ideals and meaningful content. I do have some serious friends in technology and business that have not jumped in to social media for various reasons; time, time, and time. In order for them to jump in, there will need to be value relative to getting things done and tuning out the noise.

    Cheers!

  44. Great insight Chris – I agree on the blog comment… I’m not professional blogger; working on it though and seeing the potential to deliver ideals and meaningful content. I do have some serious friends in technology and business that have not jumped in to social media for various reasons; time, time, and time. In order for them to jump in, there will need to be value relative to getting things done and tuning out the noise.

    Cheers!

  45. I still do not think followers on Twitter have overtaken subscriber count. Just not on the same level yet.

  46. I still do not think followers on Twitter have overtaken subscriber count. Just not on the same level yet.

  47. I can see the power of having a Twitter following but I’d like to see some pointers on the following:

    1) How to get and grow the following

    2) How to use Twitter to communicate with them and bring them to your site(s)

    3)How to cut through the “noise” and get to the signal

    I also wonder if it would be wise to have different Twitter accounts for different purposes. I have 3 blogs that I’m running right now. Should I have a twitter account for each plus one for me personally or should everything be under one account?

  48. I can see the power of having a Twitter following but I’d like to see some pointers on the following:

    1) How to get and grow the following

    2) How to use Twitter to communicate with them and bring them to your site(s)

    3)How to cut through the “noise” and get to the signal

    I also wonder if it would be wise to have different Twitter accounts for different purposes. I have 3 blogs that I’m running right now. Should I have a twitter account for each plus one for me personally or should everything be under one account?

  49. Chris! Being so new at both blogging, having a website and now twitter I am always thrilled to read something that makes me feel I am on track. This post is exactly what I feel (yet have been unable to put into words as i don’t really know what I am talking about -yet) when people ask me why I twitter….you have put words to my feelings and I am grateful…Now I have something to say rather that just feeling it :) Love getting email from you and will keep an eye on all you are up to!
    Be Well, Be Happy, BE!
    Mahalo and Happy Holidays, Chris!

    Aloha~ Gina

  50. Chris! Being so new at both blogging, having a website and now twitter I am always thrilled to read something that makes me feel I am on track. This post is exactly what I feel (yet have been unable to put into words as i don’t really know what I am talking about -yet) when people ask me why I twitter….you have put words to my feelings and I am grateful…Now I have something to say rather that just feeling it :) Love getting email from you and will keep an eye on all you are up to!
    Be Well, Be Happy, BE!
    Mahalo and Happy Holidays, Chris!

    Aloha~ Gina

  51. Aloha again :) so I’m @starlightlife on twitter Thanks Chris…see still learning… better late than never!

  52. Aloha again :) so I’m @starlightlife on twitter Thanks Chris…see still learning… better late than never!

  53. I’ve been blogging for about a year, and just joined Twitter a few weeks ago. Since my blog is on real estate, I don’t expect to have a ton of subscribers that want to continually hear about real estate stuff. And they are least likely to be prospective clients. For many, my blog will be one of those things you check out when you are thinking about making a more, or after you are already a client.

    Twitter, on the other hand, allows me to easily connect and stay in front of peole that aren’t thinking of moving. I’m able to become a trusted resource that they might forward to someone as and give me some referrals. Or they might just remember me when they are ready to move themselves.

    Think both add a lot of value since you just can’t give the detail level on Tweet that you can in a blog, but you can’t be as personal in a blog and still remain professional.

    (BTW…I found this through Twitter)

    @karenstl

  54. I’ve been blogging for about a year, and just joined Twitter a few weeks ago. Since my blog is on real estate, I don’t expect to have a ton of subscribers that want to continually hear about real estate stuff. And they are least likely to be prospective clients. For many, my blog will be one of those things you check out when you are thinking about making a more, or after you are already a client.

    Twitter, on the other hand, allows me to easily connect and stay in front of peole that aren’t thinking of moving. I’m able to become a trusted resource that they might forward to someone as and give me some referrals. Or they might just remember me when they are ready to move themselves.

    Think both add a lot of value since you just can’t give the detail level on Tweet that you can in a blog, but you can’t be as personal in a blog and still remain professional.

    (BTW…I found this through Twitter)

    @karenstl

  55. Hi Chris
    This was just the conversation I was having with myself today.. and then shared via Twitter with others.

    I find I’m now having to choose whether to a) just follow someone’s blog feed, b) just follow them on twitter and not their blog feed or c) both.

    I haven’t quite worked out the criteria for why people would fall into any of those 3 categories, but I think it will become clearer over time.

    Finally, reading RSS feeds seems a lot less instantly rewarding now compared to Tweet-surfing. Its almost like Twitter has become my RSS feed reader!

  56. Hi Chris
    This was just the conversation I was having with myself today.. and then shared via Twitter with others.

    I find I’m now having to choose whether to a) just follow someone’s blog feed, b) just follow them on twitter and not their blog feed or c) both.

    I haven’t quite worked out the criteria for why people would fall into any of those 3 categories, but I think it will become clearer over time.

    Finally, reading RSS feeds seems a lot less instantly rewarding now compared to Tweet-surfing. Its almost like Twitter has become my RSS feed reader!

  57. My Twitter follower count has just now overtaken my blog subscriber count. I’m sure there’s overlap, but I think a good percentage of them don’t overlap because many of the blog subscribers do so by email and are less inclined to use Twitter.

    I don’t think of either group as more important than the other and I like differences between them. I love Twitter but I also like to write a number of characters beyond 140. :)

    I’ve had success deliberately cross-pollinating the two groups by inviting one to join me on the other once in a while.

    In either case, there also may be a percentage of people who are not really being influenced by us. They may subscribe, but aren’t paying close attention to our blogs. They may follow us on Twitter, but because they’re spammers/bots, they don’t really count. Or, using a program like TweetDeck (and other services) it’s possible to follow someone technically but then virtually ignore them in reality.

    I really enjoyed your breakdown of subscribers vs. followers! This has been on my mind and your thoughts reflect my own.

  58. My Twitter follower count has just now overtaken my blog subscriber count. I’m sure there’s overlap, but I think a good percentage of them don’t overlap because many of the blog subscribers do so by email and are less inclined to use Twitter.

    I don’t think of either group as more important than the other and I like differences between them. I love Twitter but I also like to write a number of characters beyond 140. :)

    I’ve had success deliberately cross-pollinating the two groups by inviting one to join me on the other once in a while.

    In either case, there also may be a percentage of people who are not really being influenced by us. They may subscribe, but aren’t paying close attention to our blogs. They may follow us on Twitter, but because they’re spammers/bots, they don’t really count. Or, using a program like TweetDeck (and other services) it’s possible to follow someone technically but then virtually ignore them in reality.

    I really enjoyed your breakdown of subscribers vs. followers! This has been on my mind and your thoughts reflect my own.

  59. I think Twitter and blogging work extremely well together however I do wish I could get my blog subscriber count to grow as fast as my Twitter followers. No question about it my followers on Twitter are growing much faster. I’m now following you on Twitter. (tweet) ;)

  60. I think Twitter and blogging work extremely well together however I do wish I could get my blog subscriber count to grow as fast as my Twitter followers. No question about it my followers on Twitter are growing much faster. I’m now following you on Twitter. (tweet) ;)

  61. If anything I use Twitter as a networking tool. I have come into contact with people on Twitter that I would never come into contact writing a blog.

    Because of Twitter I’ve been quoted in a few online magazines and newspaper articles, so for me it’s invaluable. Plus I like networking with people who enjoy the same interests as me, primarily travel.

    I have more RSS subscribers than I do followers

  62. If anything I use Twitter as a networking tool. I have come into contact with people on Twitter that I would never come into contact writing a blog.

    Because of Twitter I’ve been quoted in a few online magazines and newspaper articles, so for me it’s invaluable. Plus I like networking with people who enjoy the same interests as me, primarily travel.

    I have more RSS subscribers than I do followers

  63. Well, I guess if “discussions on blogs will need to take more thought and provide more value”, then I better make this good, right? ;)

    One thing that I would add is that often subscriber counts and follower counts are different because your blog and your Twitter account talk about different things. My blogs talk about advertising and ‘lifestyle’, but I talk about much more on Twitter, so I can attract a wider audience. I’ve got motorcycle followers on Twitter, tech followers, design followers, coding followers, etc. It would be impossible for me to make a blog for each one of these interests (unless I’m able to become a full-time blogger, which I’m currently not), but on Twitter, I can interact with them equally, and build out a group of relationships in each one of those areas.

    However, the key point that I take away from this article is that I can then interest each audience in my other passions through a few unique and interesting tweets that link one interest to the other so that they can become readers of my blog as well, and a Twitter audience can be motivated to visit a blog, and vice versa.

    I guess we’ll see what happens!

    @CoryOBrien

  64. Well, I guess if “discussions on blogs will need to take more thought and provide more value”, then I better make this good, right? ;)

    One thing that I would add is that often subscriber counts and follower counts are different because your blog and your Twitter account talk about different things. My blogs talk about advertising and ‘lifestyle’, but I talk about much more on Twitter, so I can attract a wider audience. I’ve got motorcycle followers on Twitter, tech followers, design followers, coding followers, etc. It would be impossible for me to make a blog for each one of these interests (unless I’m able to become a full-time blogger, which I’m currently not), but on Twitter, I can interact with them equally, and build out a group of relationships in each one of those areas.

    However, the key point that I take away from this article is that I can then interest each audience in my other passions through a few unique and interesting tweets that link one interest to the other so that they can become readers of my blog as well, and a Twitter audience can be motivated to visit a blog, and vice versa.

    I guess we’ll see what happens!

    @CoryOBrien

  65. Twitter is quick, seamless interaction and as such you can grow followers much more quickly than in a blog format which by nature takes more time to develop. It’s the fluidity of the medium that makes Twitter an easier “follow”.

    Matt

  66. Twitter is quick, seamless interaction and as such you can grow followers much more quickly than in a blog format which by nature takes more time to develop. It’s the fluidity of the medium that makes Twitter an easier “follow”.

    Matt

  67. Chris,

    Great post. Valuable content in more than 140 characters! Wow, I’m in Twitter shock. I believe a Blog and Twitter should compliment each other, rather than eliminate one or the other.

    Your idea about engaging a blog reader in a more intimate, rapid fire, long term conversation is a great way for you and your reader to get to know each other. It’s like what happens when an office relationship grows outside the office. Both are valuable, but have different characteristics and rules

  68. Chris,

    Great post. Valuable content in more than 140 characters! Wow, I’m in Twitter shock. I believe a Blog and Twitter should compliment each other, rather than eliminate one or the other.

    Your idea about engaging a blog reader in a more intimate, rapid fire, long term conversation is a great way for you and your reader to get to know each other. It’s like what happens when an office relationship grows outside the office. Both are valuable, but have different characteristics and rules

  69. Great Article… Something I’ve just begun to do myself, but you’ve given even more ideas, thanks
    Andy

  70. Great Article… Something I’ve just begun to do myself, but you’ve given even more ideas, thanks
    Andy

  71. I believe there is a certain client of ours who will not find Twitter of real value to them. This client type may try it, but they will want to spend their time online heading to the sites that will give them beef. The idea of Twitter leading them to that beef may work for some, but this customer will not want the via of having to get there by way of Twitter.

    Having said that, I’m sure the brevity factor will attract an enormous number of other folks we want to stay in touch with and/or meet.

  72. I believe there is a certain client of ours who will not find Twitter of real value to them. This client type may try it, but they will want to spend their time online heading to the sites that will give them beef. The idea of Twitter leading them to that beef may work for some, but this customer will not want the via of having to get there by way of Twitter.

    Having said that, I’m sure the brevity factor will attract an enormous number of other folks we want to stay in touch with and/or meet.

  73. Chris,
    I definitely agree with you that twitter follower count rises more then my newsletter or even RSS count. Within these few months I have about 400 new twitter followers but only 5 new aweber subscribers. RSS numbers have been flat this whole year. I do hope to increase my aweber subscribers though.

  74. Chris,
    I definitely agree with you that twitter follower count rises more then my newsletter or even RSS count. Within these few months I have about 400 new twitter followers but only 5 new aweber subscribers. RSS numbers have been flat this whole year. I do hope to increase my aweber subscribers though.

  75. You know how every successful blogger says that just because you’re blogging, readers won’t flock to your blog? It’s true.

    But with twitter, its the opposite. If you’re twittering, people will follow you.

    Which one of those is more beneficial? That depends on every individual and how they balance the two.

  76. You know how every successful blogger says that just because you’re blogging, readers won’t flock to your blog? It’s true.

    But with twitter, its the opposite. If you’re twittering, people will follow you.

    Which one of those is more beneficial? That depends on every individual and how they balance the two.

  77. I don’t think that Twitter will replace blogging all together. I do agree with Lawrence in that they should compliment each other. Both your blog and your Twitter need to contain relevant content to your target market.

    Currently, I am seeing a remarkable number of Twitter spammers…you know the ones. They follow you so you will follow them. You visit their profile only to find out they are following 5,642 and only have 134 subscribers. Then they get insulted and nasty when you don’t return the follow.

    It is unfortunate that these types of people will make a mess of a beautiful thing. It is like MySpace all over again :(

    blessings,
    Wendy
    Twitter: WendyMerritt

  78. I don’t think that Twitter will replace blogging all together. I do agree with Lawrence in that they should compliment each other. Both your blog and your Twitter need to contain relevant content to your target market.

    Currently, I am seeing a remarkable number of Twitter spammers…you know the ones. They follow you so you will follow them. You visit their profile only to find out they are following 5,642 and only have 134 subscribers. Then they get insulted and nasty when you don’t return the follow.

    It is unfortunate that these types of people will make a mess of a beautiful thing. It is like MySpace all over again :(

    blessings,
    Wendy
    Twitter: WendyMerritt

  79. I agree with Brandon (*way above). If people feel like you are always selling to them they will dump you like a garbage can of smelly fish! You have to give, give, give, and then you can ask and will receive. Build your “brand” first by commenting and helping out others. Be authentic and sincere. In this medium, people can smell those rotting fish corpses a mile away.

    @sharrypdx (on twitter)

  80. I agree with Brandon (*way above). If people feel like you are always selling to them they will dump you like a garbage can of smelly fish! You have to give, give, give, and then you can ask and will receive. Build your “brand” first by commenting and helping out others. Be authentic and sincere. In this medium, people can smell those rotting fish corpses a mile away.

    @sharrypdx (on twitter)

  81. Awesome thanks Chris! I always felt I was ripping my blog readers off by posting just a link or two. I always try to add my perspective, my value.

    Now I just tweet the interesting links, with a short description, and (mostly) blog about interesting stuff that’s all mine!

    @jamesbreeze

  82. Awesome thanks Chris! I always felt I was ripping my blog readers off by posting just a link or two. I always try to add my perspective, my value.

    Now I just tweet the interesting links, with a short description, and (mostly) blog about interesting stuff that’s all mine!

    @jamesbreeze

  83. I think having your readers point to Twitter is a great idea since it enables you to get more personal which each reader (that has twitter.)

    There are some downsides to having readers point to Twitter compared to an RSS Aggregator.

  84. I think having your readers point to Twitter is a great idea since it enables you to get more personal which each reader (that has twitter.)

    There are some downsides to having readers point to Twitter compared to an RSS Aggregator.

  85. Newish to Twitter & blogging. About a year with both.

    Twitter drives some traffic to my site but for me Twitter has also been a way to add new material to my site — either in the side bar or daily or weekly digests.

    Oddly, some of my digests get traffic beyond the norm & sometimes long after I’ve forgotten I Tweeted.

    So seeing the new traffic & keywords helps me recognize topics I’m already covering but not in great depth, so Twitter has also become a research tool.

    I’ve started using http://www.bit.ly to track Twitter traffic I send to others, which is very interesting.

  86. Newish to Twitter & blogging. About a year with both.

    Twitter drives some traffic to my site but for me Twitter has also been a way to add new material to my site — either in the side bar or daily or weekly digests.

    Oddly, some of my digests get traffic beyond the norm & sometimes long after I’ve forgotten I Tweeted.

    So seeing the new traffic & keywords helps me recognize topics I’m already covering but not in great depth, so Twitter has also become a research tool.

    I’ve started using http://www.bit.ly to track Twitter traffic I send to others, which is very interesting.

  87. My blog down to is over 100 in 2 weeks to 903. Due combo of tech difficulties on blog (lost a week) and new theme when I got back up and maybe holidays.

    Twitter up about 100 to 857. I’ve only been active on Twitter a few months.

    Tweeted your post. http://is.gd/cWce

  88. My blog down to is over 100 in 2 weeks to 903. Due combo of tech difficulties on blog (lost a week) and new theme when I got back up and maybe holidays.

    Twitter up about 100 to 857. I’ve only been active on Twitter a few months.

    Tweeted your post. http://is.gd/cWce

  89. I, also, think there is a lot to be said for blog comments, too. Comments have been around for a while but they are still important (as long, as of course, as they are relevant, and add some value to the debate / topic).

  90. I, also, think there is a lot to be said for blog comments, too. Comments have been around for a while but they are still important (as long, as of course, as they are relevant, and add some value to the debate / topic).

  91. Twitter is a phenomenon. Was it the first of the micro-blogs?

  92. Twitter is a phenomenon. Was it the first of the micro-blogs?

  93. Hi everyone,
    Chris, I just wanted to let you know that I found your site because a twitter friend of mine @Firgs tweeted the link to your article there. People find my blog though my twitter profile and twitter is a great networking resource. Yet it is so much more. Thanks for the great article. You have a very nice place here and I will be back. Now I am off to read your 10 reasons for commenting.

  94. Hi everyone,
    Chris, I just wanted to let you know that I found your site because a twitter friend of mine @Firgs tweeted the link to your article there. People find my blog though my twitter profile and twitter is a great networking resource. Yet it is so much more. Thanks for the great article. You have a very nice place here and I will be back. Now I am off to read your 10 reasons for commenting.

  95. Before I started to Twitter, I had no followers. The blog was chugging along nicely but not really going anywhere. Began using twitter just before Christmas and Its had a great effect.

  96. Before I started to Twitter, I had no followers. The blog was chugging along nicely but not really going anywhere. Began using twitter just before Christmas and Its had a great effect.

  97. Good post Chris. I’ve yet to get the hang of twitter, I have a twitter page and some followers but it’s obvious I need to get more involved in twittering.

    Cheers,

    Carl.

  98. Good post Chris. I’ve yet to get the hang of twitter, I have a twitter page and some followers but it’s obvious I need to get more involved in twittering.

    Cheers,

    Carl.

  99. I really liked this post because it showed both perspectives. I have been blogging about the same amount of time as I have been on twitter, but my twitter followers grow at a much more rapid pace because they are not limited to my niche or any other one. I enjoy all different kinds of people, and many of them must like what I have to say too.
    I do get a huge amount of traffic from twitter to my blog, so if the right people go there and like what they see, then my subscribers increase. I am pleased with my results because what I am producing is genuine content on my blog and on twitter, so once someone decides that they like what I have to offer, they can count on more of the same.

  100. I really liked this post because it showed both perspectives. I have been blogging about the same amount of time as I have been on twitter, but my twitter followers grow at a much more rapid pace because they are not limited to my niche or any other one. I enjoy all different kinds of people, and many of them must like what I have to say too.
    I do get a huge amount of traffic from twitter to my blog, so if the right people go there and like what they see, then my subscribers increase. I am pleased with my results because what I am producing is genuine content on my blog and on twitter, so once someone decides that they like what I have to offer, they can count on more of the same.

  101. Like most everyone here, my Twitter numbers crush my RSS numbers. I don’t think RSS is going to fade away but I do think Twitter will replace it as the de facto method of following a blog. I find myself following someone or a blog on Twitter whether than subscribing to their RSS.

    While it’s great to have a lot of Twitter followers, the key- like you mentioned- is to get those same people to visit your blog on a consistent basis. The only way to do that is to provide useful and/or entertaining information that engages the reader- not just posting useless news which is only important to you.

    Wesley
    The Geek Entrepreneur

  102. Like most everyone here, my Twitter numbers crush my RSS numbers. I don’t think RSS is going to fade away but I do think Twitter will replace it as the de facto method of following a blog. I find myself following someone or a blog on Twitter whether than subscribing to their RSS.

    While it’s great to have a lot of Twitter followers, the key- like you mentioned- is to get those same people to visit your blog on a consistent basis. The only way to do that is to provide useful and/or entertaining information that engages the reader- not just posting useless news which is only important to you.

    Wesley
    The Geek Entrepreneur

  103. Wow. I’m very very new to this, just started my blog this week! This article gave great insight. I love to be in front of the curve. Get it right from the beginning. I will be going to twitter to investigate ;)

  104. Wow. I’m very very new to this, just started my blog this week! This article gave great insight. I love to be in front of the curve. Get it right from the beginning. I will be going to twitter to investigate ;)

  105. Chris,
    We all saw the link, but thank you for writing about it.There is obviously a reciprocal relationship between twitter and blogging. Twitter is about conversation and often used to quickly develop & exchange ideas, or pass along information. It also builds relationships, but blog comments do that as well. The fact though is that blogs allow for the analysis that is desperately missing in twitter. 142 characters is…just not many words.
    I agree with you also that an influential tweet is a tremendous boost to a new blogger or twitterer. I got a boost when Beth Kanter tweeted about me this week, and my blog numbers skyrocketed temporarily. But they dropped off as the time waned. Blog RSS feeds accrue long-term committed readers.
    Enjoyed the post!
    Debra Askanase
    @askdebra

  106. Chris,
    We all saw the link, but thank you for writing about it.There is obviously a reciprocal relationship between twitter and blogging. Twitter is about conversation and often used to quickly develop & exchange ideas, or pass along information. It also builds relationships, but blog comments do that as well. The fact though is that blogs allow for the analysis that is desperately missing in twitter. 142 characters is…just not many words.
    I agree with you also that an influential tweet is a tremendous boost to a new blogger or twitterer. I got a boost when Beth Kanter tweeted about me this week, and my blog numbers skyrocketed temporarily. But they dropped off as the time waned. Blog RSS feeds accrue long-term committed readers.
    Enjoyed the post!
    Debra Askanase
    @askdebra

  107. This phenomenon grows real fast like dire ramification Chris, soon or later it will overtake blog feed. I believe we bloggers are back to Darwin’s theory, “survival of the fittest”. Don’t you agree?

  108. This phenomenon grows real fast like dire ramification Chris, soon or later it will overtake blog feed. I believe we bloggers are back to Darwin’s theory, “survival of the fittest”. Don’t you agree?