When someone arrives at your website, be it a corporate site, personal site, or blog, they have a couple of questions on their mind:
- Where am I?
- What is there to see/do?
- Why should I care?
Many times a potential reader will have these additional thoughts:
- Woah, what is this guy talking about?
- This looks like a lot of effort …
- Looks nice, but not relevant to me!
I’m going to set you some weekend homework
I want you to look at the following blogs and figure out the different features of each blog that help present the blogs benefits, orient new visitors, help new readers settle in and prevent people from being frightened away
To let you in on a clue, each blog does some things well and some things not as well. Take the good stuff from each and you will give your own blog a terrific boost …
Update: A few people have asked if I will be providing “the answer”. Yes I will be giving my answers on Monday, but they will not necessarily be any more valid than yours and I think you will get a lot more out of the exercise if you think about it yourself first