Sign up right now for email updates and get two free ebooks:

Branding Blog Post Round-Up – Readers Best Branding Posts

Branding, love it or hate it, try to ignore it, or embrace it, it’s there and we have to deal with it. Every part of our blogging, professional and personal lives is impacted by what we do, what people say about us, the brand we create.

Below are some of the best links I was sent after my call for blog posts on the subject of branding. As you will see, they are diverse and interesting all. I hope you enjoy!

The Brand You

I believe the brand process should start with you, so it is quite appropriate to start with Roger Andersons post about your personal brand

A big part of your business is the personal brand that you build. You actually have several brands. Your professional brand is related to your work. Your private brand is how your family sees you. Your community brand is how friends and neighbors view you. These probably overlap significantly. There may be parts that are reserved for each but the key components are hard to separate. Like it or not, what you do builds your brand, one or more of them at the same time.

But it’s not just how you appear and what you tell people, as Jason Alba says, you have to Substantiate Yourself

This was the most significant thing that I did in my job search. How can you substantiate who you are? I know you are busy looking for a job, but if what you are doing isn’t working, can you take some time to substantiate yourself? If you are a web designer or graphics artist do you have a portfolio that is easy for people to see? Take the Seth Godin route and combine this substantiation with service, which will allow you to market your substantiation (subtly) to an elite group of others that would otherwise be impossible to meet with.

If you need a comprehensive guide to all things “brand you”, Alexander Becker has written a whole series on the topic of personal branding, lots of good stuff in there!

The ultimate goal and success, when it comes to making you look good, is to create your very own, personal brand — provided you can deliver substance and value for your audience. Some foundations eventually enable and reinforce a strong and sustainable personal brand.

Before you dismiss personal brandng, Vivienne Quek reminds us that you and your company can often be seen as one

As a business owner or key personnel, what kind of values, beliefs,
perception, image you want to show the world? Don’t think that you are
just a small town provision shop owner, you will still need a personal
brand.

Blog Branding

If you are wondering how to get started with your own blog branding, check out these Five Questions To Ask Yourself when branding your blog from Jacqueline Zenn.

George Manty has his own take on choosing the right name for your blog

You can choose a domain name for SEO purposes, for branding purposes, or both. This isn’t always an easy decision. Most experts these days recommend you choose a domain name for branding purposes. However, some experts disagree and think you should focus on SEO when choosing your domain name. Ideally, you would choose a domain name for both branding and SEO purposes

Christine OKelly reminds us to find a short and snappy name

It can be difficult to find short and sweet company names today with so many great domains already taken. But from a writer’s perspective, I promise you won’t regret a shorter name once you have to try to work it into a title or into body copy repeatedly.

More thoughts on how to brand your blog from Ankesh Kothari

Get other leaders in your industry to endorse you. Meet your reader’s expectations every time. Exceed their expectations from time to time. Always do the right thing. Build a worthy reputation and people will flock to you.

Branding and Logos

Ever considered the what makes a good logo? Mark Angeletti has the scoop.

Your Brand Promise

It’s helpful to know what you are aiming to do, what are you here for, what value do you provide? Connect your benefit to your core values, create your brand mantra and tell people about it, use it as your slogan and tagline. Rajesh shares his thoughts along with some company taglines.

Of course as Robert Gorell reminds me, brands also lie

Jeffrey likes to say “marketers are too often forced to make promises that the business has no intentions to deliver on.” That’s also known as a lie. Verizon may well have the most “reliable” telecom network. All those folks they show in their commercials as being part of “the most reliable network” aren’t. The ads lie!

Brand Advertising

Brent Hodgson told me about a research report from an Israeli esearch team who discovered six ad templates that outperform others in their ability to create brand recognition.

Ideally your advertising should both deliver bottom line profits and long-term brand improvement, as Bryan Eisenberg advises in his article about Integrating Brand With Direct Marketing

Because of the participatory nature of the medium, the only way to achieve maximum effectiveness for your marketing efforts is if brand building (generating awareness and making emotional connections) and persuasive direct marketing (tactics designed to elicit a specific response) are used wisely and in concert

Anti-Branding and the Hughtrain

The image at the top of this post by Hugh MacLeod was taken from John Dumbrilles post on green brands and I just loved it. Hugh can’t decide if he is against branding, (in fact he thinks people who use the word are as__les) or if he is in favour of it (I suspect linkbait to be honest), but either way he still writes some good stuff on the topic!

Customers First

Business Bedrock
Rajesh Shakya says Repeat customers are your brand ambassadors

I love this diagram from Chris Arlen in their “Leaning Tower” series.

Still Need More?

What? You still need more? How about a Free eBook from Zoomstart?


That’s it!

Phew, a lot of reading there, thanks for your submissions, I found them very interesting – I hope you find this branding roundup useful!


Tags: , , , , ,

»crosslinked«

Sign up right now for email updates and get these
two free ebooks

"Creating Killer
Flagship Content"

"Authority Alliances"

Just enter your primary email address in the form below and hit the button!

Before commenting, please read my Comments Policy - thanks!

Comments

  1. Hi Chris:

    Thank you for compiling the branding blog posts and also featuring two of my blog posts.

    Rajesh Shakya
    Helping Technopreneurs to Excel and Lead their life!

  2. Hi Chris:

    Thank you for compiling the branding blog posts and also featuring two of my blog posts.

    Rajesh Shakya
    Helping Technopreneurs to Excel and Lead their life!

  3. Thank YOU for submitting them :)

  4. Thank YOU for submitting them :)

  5. This is a good compilation and especially useful for those who are not aware of the concept. If your interested, my blog has some useful articles that would compliment the ones you’ve chosen here.

  6. This is a good compilation and especially useful for those who are not aware of the concept. If your interested, my blog has some useful articles that would compliment the ones you’ve chosen here.

  7. Chris, this is a great resource, thanks for pulling it together (and of course, thanks for the link to my post “substantiate yourself” :) ).
    Jason Alba

  8. Chris, this is a great resource, thanks for pulling it together (and of course, thanks for the link to my post “substantiate yourself” :) ).

    Jason Alba

  9. Great collection of posts and resources. Being in Direct Marketing myself, I particularly liked Bryan Eisenberg’s article on integrating brand marketing with direct marketing.

    Well done on a great post Chris!

  10. Great collection of posts and resources. Being in Direct Marketing myself, I particularly liked Bryan Eisenberg’s article on integrating brand marketing with direct marketing.

    Well done on a great post Chris!

  11. Chris,
    This is how to bring great concepts together in a way that both serves your readers and those who have written elsewhere. You could have, with great difficulty, searched the millions of blogs to find useful content upon which you add your valuable insight, but instead you enlisted writers to contribute content. In this process you show leadership, domain experience, and creativity which all work to build your brand.

    Well done!

  12. Chris,
    This is how to bring great concepts together in a way that both serves your readers and those who have written elsewhere. You could have, with great difficulty, searched the millions of blogs to find useful content upon which you add your valuable insight, but instead you enlisted writers to contribute content. In this process you show leadership, domain experience, and creativity which all work to build your brand.

    Well done!

  13. Chris, thanks for compiling this list (and including my post). There’s lots of valuable material here.

    @Robert Gorell – thanks for the laugh!

  14. Chris, thanks for compiling this list (and including my post). There’s lots of valuable material here.

    @Robert Gorell – thanks for the laugh!

  15. Interesting perspectives on branding. Having worked on the brands such as HBO, MTV, ACT! and Saleslogix, the key part of each was defining their customers, while at the same time their customers were defining who they are. In the cases of MTV and ACT!, they were able to not only brand, but to create a level of “fanatics” for word of mouth marketing. In these cases, I will call it “participitory branding” (hey, I just made that up, so I hope it’s not copyrighted)…
    Andy Kaplan
    eWarrior LLC and Media Mensch Networks

  16. Interesting perspectives on branding. Having worked on the brands such as HBO, MTV, ACT! and Saleslogix, the key part of each was defining their customers, while at the same time their customers were defining who they are. In the cases of MTV and ACT!, they were able to not only brand, but to create a level of “fanatics” for word of mouth marketing. In these cases, I will call it “participitory branding” (hey, I just made that up, so I hope it’s not copyrighted)…

    Andy Kaplan
    eWarrior LLC and Media Mensch Networks

  17. @Dan – Cool I will subscribe :)

    @Jason – You are welcome, thanks for the submission :)

    @Brent – I was in Direct Marketing for a short while so Bryans post really stood out for me :)

    @Roger – Thanks :)

    @Jacqueline – Yup, it took some reading to get through it all :)

    @Andrew – Nice phrase, “participitory branding” – I like :)

  18. @Dan – Cool I will subscribe :)

    @Jason – You are welcome, thanks for the submission :)

    @Brent – I was in Direct Marketing for a short while so Bryans post really stood out for me :)

    @Roger – Thanks :)

    @Jacqueline – Yup, it took some reading to get through it all :)

    @Andrew – Nice phrase, “participitory branding” – I like :)

  19. Thanks for including my post in this round-up. It looks like a lot of good reading here. I will have to get to reading…

  20. Thanks for including my post in this round-up. It looks like a lot of good reading here. I will have to get to reading…

  21. Hey Chris,

    Glad to see a great resource of links that talks a little bit about them. I always enjoy that over a list where you don’t really know what’s on the other end of the click … it’s like “click roulette”.

  22. Hey Chris,

    Glad to see a great resource of links that talks a little bit about them. I always enjoy that over a list where you don’t really know what’s on the other end of the click … it’s like “click roulette”.

  23. Great article! I love branding-talk! I also have a little branding contest on my blog if anyone is interested in helping it build it’s brand. *=)

  24. Great article! I love branding-talk! I also have a little branding contest on my blog if anyone is interested in helping it build it’s brand. *=)

  25. Hi Chris,

    that’s a great resource, especially regarding the combining of different realms of branding. Stuff to read and reference. Putting it all in perspective will help developing the concepts even further. Oh, and thank you for the inclusion of my series.

  26. Hi Chris,

    that’s a great resource, especially regarding the combining of different realms of branding. Stuff to read and reference. Putting it all in perspective will help developing the concepts even further. Oh, and thank you for the inclusion of my series.

  27. @George – Print them out and read them over the weekend with a glass of your favourite beverage :)

    @Shane – I prefer having some context too

    @Terra – Cool, I will check it out

    @Alexander – I was surprised how diverse posts on branding turned out to be :)

  28. @George – Print them out and read them over the weekend with a glass of your favourite beverage :)

    @Shane – I prefer having some context too

    @Terra – Cool, I will check it out

    @Alexander – I was surprised how diverse posts on branding turned out to be :)