The Power of Testimonials and Case Studies

A critical part of any online sales process is answering questions and objections before they are raised. Buying anything comes with some perceived risk. Blogging actually helps reduce this perception of risk because over time you can get to know the person behind the blog, their expertise and their approach. I imagine any of you who have been with me a little while feels like you know me a bit, and if I read your blog or follow you on Twitter I probably feel the same way.

Another way to build this trust is to get third party endorsements and testimonials. When Brian Clark tells you that I “walk the talk” then, especially if you know who Brian is, this will make you feel more confident in hiring me. I am not just saying what I can do, someone else is backing me up.

Normally I would recommend you also have case studies. These provide a success story, some before and after, what the client hoped to achieve and what the actual results were. While my “creds” powerpoint contains case studies, I have been remiss on posting any here. This needs to be fixed.

While in Chicago, Michael and I had a conversation about consulting. We were saying how often my clients often do not want to be talked about in any detail. There are reasons why, and some are happy to provide testimonials so long as we don’t talk about exactly what the projects involved. As you can see if you browse my services pages, I have some really good testimonials, but I really would like to provide some case studies too.

So with that in mind I am doing something I don’t normally do. I am giving a 50% discount for anyone who orders Flagship Content Creation and agrees to allow me to use it as a case study.

Anyone willing to have their blog promoted on my pages so I can prove to the world this stuff works? 🙂