Nailing the Narrative When Your Storytelling Stops Working
While you might avoid it, businesses are storytellers. Don’t fall into the “Story-less Narrative” trap.
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Putting YouTube Guru Advice to the Test – Organic Growth Experiment Results
Does Promoting Your Own YouTube Videos Hurt Your Reach?
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Dark Funnels – Why You’re Not Seeing All the Results of Your Marketing?
While you’re watching your stats, real visibility, and more importantly influence, might be building in places you simply can’t track
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Why Digital Product Launches Fail and How to Prepare for Success
Let me take you through the essential steps to help you avoid pitfalls and execute a successful product launch, based on hard won experience
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Creating a Successful Digital Product: Community Strategies for an MVP
Creating a new product or service can seem daunting. What should you build? How do you make sure it will meet people’s needs? The secret lies in something called a Minimum Viable Product (MVP).
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Permission Marketing and How to Grow Better, Long-Lasting, Customer Relationships
Discover why marketing funnels have become essential, how they work, and how you can use them to build trust, loyalty, and sales effectively
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Mastering Selling Online: Key Elements of Effective Sales Funnels
Sales funnels are essential in growing your business online. Discover how they work, and most important, how to craft them effectively
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Product Idea Validation: Know Before You Build It and Prevent an Uphill Battle for Sales
Before you build, validate! How testing product ideas saves time, money & opportunity cost, preventing a painful struggle for sales later on.
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Should I Use a Pen Name?
Should you use a pseudonym in your work? How do you decide if to use a pen name for your writing or your actual real name?
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How to Thrive as an Authority Blogger in 2025
An infographic for bloggers so you can concentrate on the most important things going into 2025 for a successful year.
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Low-Pressure Sales with Email Marketing
How Using Challenges and Tripwires in Your email marketing will Build Trust and Increase Your Sales Conversions
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How to Sell to Strangers
How can we sell strangers when this is the first time they have become aware of you and what you can do for them?
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How to Grow, Launch, and Sell with Authority
Do you want to start or launch a new blog? Grow your audience or email list? Want to create and sell a product or sell more of your services?
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Seasonal Campaigns – Are You Already Too Late for Black Friday?
Planning for Black Friday and other Seasonal Campaigns – How far ahead should you plan, what should you consider, and is it already too late?
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Free Membership vs Free Email Newsletter
Will a free membership area work better than a free newsletter for keeping subscribers engaged and active long term? Let’s find out …
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How I Get “Free” Stuff to Review and You Can Too
How can you get products to write reviews about, and promote with affiliate links, without being an influencer or spending a fortune?
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Blog Niche Research: 3 Pen Portrait Examples
Examples from my own blog niches so you can see how creating pen portraits can help you tune in to what your audience values
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SEO Traffic Drop: What to Do When Google Hates You
Learn how your website or blog can survive without google traffic. What to do when search engines hate you.
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Generate Fresh Blog Topics: The Reverse-Process Technique
Are you struggling to come up with blog topics? Do you find it difficult to come up with ideas for new articles?
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Content Marketing Strategy: Create Your 5-Part Content Plan
A content marketing plan will grow your audience, build trust, and convert browsers into buyers. Let’s take a look at the content you need.
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Is Blogging Dead? Blogging vs Vlogging
Is blogging dead? In the era of video, video, video, does written content have a place? Should we be blogging or vlogging?
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Using Flagship Content to Make Evergreen Sales
Content marketing is now an established and expected part of any online marketing strategy, but how do you use it to generate sales? Can you use content to make sales long-term?
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Pen Portraits in Marketing: How To Create Customer Profiles and Understand Your Target Audience
Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the habit of making.
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Overcoming Sales Objections the Easy Way
Overcoming sales objections is an essential part of the sales process, but it seems a topic that people I speak to either neglect or are fearful of.
It can be straightforward to counter customer objections, but before we get into that, I should describe what I mean by objections and what I mean by overcoming them.
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Authority Websites vs Niche Websites: Which to Start?
Authority Sites and Niche Sites have taken over the website creation conversation lately.
But what exactly are niche or authority sites?
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Where Advertising Fits with Content Marketing
There is a dangerous myth that you should do content marketing instead of advertising, or with content marketing you don’t need to pay for traffic.
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Don’t Buy Into the Email Marketing Hype
Email marketing is amazing, don’t think for a second that I am bashing email. My frustration is around people drawing incorrect conclusions
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The Simple Route to Generating Sales Leads with Your Business Website
Something all businesses have in common is they have to generate sales leads. If you are not generating sales, well, you are not in business!
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5 Reasons to Love Webinars and Use them in Your Business
5 reasons I love webinars and encourage you to try them out so you can see for yourself how webinars can help grow your business too.
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Email Marketing Tips: Getting More Email Subscribers
Growing a list is critical to email marketing success. The more people you have to talk to, the more chance people will click, comment or buy.
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How to Create a Deeper Connection With Your Target Audience
Today I want to help you connect deeper with your target market. Why would you want to connect deeply with your audience? You have two choices in business if you want to make a good profit: But there is another option … Imagine if you could sell lots of high-value products and services to lots…
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What is Your Blog About, Really?
Do you know what your blog is about? Strange question, but a serious one!
What YOU think your blog is about and what your audience thinks it is about might be two very different things …
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Killer Flagship Content – Free Ebook To Download
The Flagship Content ebook helps you to create, package, and promote compelling resources that attract more attention to your blog
