Understanding New Media Tactics and Interactions

Reading a lot of advice and ebook sales letters, you could be forgiven for thinking all you need is one good tactic and you will be a mega success online. In fact what you need is a planned mixture of approaches. Understanding where certain tactics fit can be the difference between going nowhere and going viral.

Before anyone points out, yes this is not a complete list, and yes some tactics fit into more than one area, but I think as an illustration of a point my mad doodling skills explain what I am trying to say 🙂

Rather than attempting to make one tactic do all the work, think of your approach as a system. Each element is intended to do one job then hand off to the next. Get all your tactics working together and you will make the whole much more attractive and sticky.