What is the difference between a popular blog and an ignored one?
This is a surprisingly complicated question to answer.
Great content is a given.
No, that’s not where it ends. It is not as simple as “content is king”, no matter how many times that nugget is repeated. There are thousands of well written blogs out there with little or no traffic.
So promotion needs to be added to the mix.
Sometimes it is seemingly small things. On occasion tips and tweaks I suggest in my blog critiques make for big differences.
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Structure, usability and architecture come into play. A good foundation to allow the content to shine and breathe.
I have a theory though. All of the vital ingredients are not the cause of the popularity, but the key symptoms.
Popular blogs are powerfully tailored to their audience.
Think of the flowers that attract bees to pollinate them. They take advantage of the bees own selfish motivations and needs to get something they need. To have the best chance of success they create a compelling environment, the right visual, attractive scent. It’s the perfect win-win. Bee and flower go away happy.