Sales conversions are the consequence and entire goal of business blogging and content marketing.
Today’s thought is inspired by the feedback I received from the ARC System article.
It seems a great deal of website owners are facing a similar challenge, and it comes down to the “C” in the ARC sequence. Conversions.
There are two big issues. Can you guess what they are?
Well, I imagine you can guess one of them easily.
People want to make more sales! Sales means more income, and it also means you are serving more people.
I am glad so many of you are not in the “how dare you make money” camp! 🙂
Really, when you offer a service or product to your audience you are doing a good thing. You are helping people, you are offering them what they want and need, and they get value from their investment.
Around a dozen people asked me how they can make more sales of their existing stuff or how they can create something that their audience will really want. Of course, my default (if slightly flippant answer) was to buy my online course and I will show you everything in detail! But there is a short answer too, which I will share with you now.
This also brings us to the second challenge that you guys are facing …
What is your website for? Does Your Site Have a Clear Purpose?
Any website needs to be built around two things:
- What your website is meant to do for you.
- Who your website is meant to serve, and what it is meant to do for them.
If you can not answer these questions then you are going to get very stuck, if not now, then later when it really matters.
There is no point in building an audience if you do not know why, for their sake and yours.
My site is here to build an audience of people who want to hear from me on a regular basis and trust me to offer advice on all things Internet, marketing, and new media. As I said in my previous article, so long as a good number of you take up my products and services or buy through my links I can happily keep putting food on the table and also know I am helping out a good bunch of people get where they want to go with their endeavors too 🙂
I can’t think of a better role than helping others and sometimes people value your help more and are more committed to their own goals when they invest their own money. So do not think you are doing more of a favor if you do not charge, sometimes by giving something away you are making it more likely they fail.
Bottom Line: Care.
If you are currently not sure of the purpose of your internet efforts then answer this.
How can you make an offer that helps your audience with a challenge? How can you help them achieve something, fix something or acquire something?
Answer this simple question and not only will you give your efforts a purpose but you will be making a real positive difference to your tribe, and who doesn’t want that? 🙂
What do I get told more than anything else?
My customers are grateful for my help and advice. They pay me fairly for what they get but are still grateful because now they are making progress that they couldn’t before. The more people I help the more I personally benefit and the more lovely feedback I get. It is a pure win all around!