Blog Readers Show Loyalty in Ad Age Study

Threadwatch.org reports on a Ad Age study researching blog reader habits. It showed they are loyal, reading the same blogs regularly, and judge them based on quality of writing. A specific topic focus is also valued highly.

Most interesting to me was the confirmation of how people find new blogs

67.3% of the respondents follow links to learn about new blogs. What is more blog readers rely upon recommendations on blogs (22.9%) more highly than simply finding a blog via a search engine (19.9%).

I love being right, heh.
There is a lot more to the report, download it and have a skim through over a coffee.