I am a big fan of observing others success and applying what you learn to your own strategy. Andy has given us an excellent analysis of Aaron Wall’s Playbook over on his blog
… it pays to observe what other successful people have done and take some pointers. You won’t be able to copy them exactly and equal their level of success, but, on the other hand, every successful playbook steals a ton of pages from other successful playbooks. All art is derivative. Or something like that.
One thing I think stands out about Aaron is he is a real nice guy.
Why is that important?
Well we have a choice of who and what to recommend, always. You will find what gets recommended is often the choice that benefits the person making the recommendation more often than not. Doing a friend a favour is a benefit. The more people who personally like Aaron the more word of mouth he gets.