A Third Type of Guest Posting
You already know how effective guest posting can be for building your profile as a blogger and also driving more visitors to your blogs. There are opportunities for guest posting and then there are also paid blogging gigs out there if you know where to find them. Over the weekend I discovered a third type with my friend Raj.
We were discussing where I guest post and I mentioned that some of the blogs I write for end up costing me money but I still think they are worth it.
Guest Posting Costs Money?
Not literally, but there are costs involved:
- Time – Time = Money. Time spent working for others is time you could be earning money, playing with your kids …
- Ideas – When you are writing for others you have to do your best work for it to provide you and the target blog any benefit. Those ideas might come at the expense of your own properties. I choose to believe there is an inexhaustible supply of good ideas, but then I try to be an optimist 🙂
- Missed Opportunities – In business there is a well-established concept of “opportunity cost”. This is why my last pitch was in 2004. If a deal is not fair then I would rather spend the same time making five good contacts rather than even a 50-50% chance of a deal working out.
But What if it Literally Cost Money?
So we come to the third type of guest post and I am not sure if this is a new idea or if anyone has already done it. The credit for this has to go to Raj really. I hadn’t explained very well when I mentioned costs so he took it to mean I paid to post on high-profile blogs. When you think about it, this is a great idea!
If the profile and traffic is worth it, why wouldn’t you pay to guest post?
Think of all the people who buy reviews right now; bloggers who want to break out and get noticed, companies looking for publicity, SEOs on the look out for link-building …
Given the right deal and circumstances I think this idea could work, do you? Let me know what you think in the comments …
