Sometimes we try too hard.
It’s easy to complicate things.
This is the lesson I took from the Macworld keynote.
How do you make a laptop remarkable?
How do you communicate the difference in a way that anyone can “get” immediately, graphically?
Do you think this is memorable? Easy to talk about?
Regardless of how useful a thin notebook really is, I think this was mighty clever.
What do you think?
One of the things I work on with my mentoring and consulting clients is their “Brand”. Having that outside viewpoint and guidance can help them get to a stronger point than trying to struggle alone. It is difficult to be objective about ourselves. What, though is a strong brand? How do we create one? Do…
A strong brand is one of the most valuable assets you can create for business success. Your brand is your business in customer’s minds.
Many people falsely believe it is too late to start an online business but e-commerce is showing no signs of slowing down. There are still huge opportunities for people building online businesses … If you focus on the right things from the start.
For more and more businesses, sustainability is no longer an advantage, it is expected.
We’ve hit a tipping point. The old digital playbook isn’t working like it used to, and for many, the return just isn’t there anymore.
Hosting an event or conference is a major undertaking, and one of the hardest parts is getting the right people to show up and engage. A successful conference doesn’t just fill seats, it builds relationships, sparks conversations, and leaves a lasting impression. To do that, you need a clear message, smart promotion, and creative strategies…