Why Your Blog is Like Ice Cream

I love ice cream. You could say I am an ice cream fan. One of the wonderful things about ice cream is the huge variety of styles and flavours. Something for everyone, right?

Remind you of anything?

From the title of this post you can guess I think blogs are a lot like ice cream. Loads of variety, something for every taste. Another way blogs are like ice cream, it is possible to like more than one, and swap and switch as the mood takes you.

How does this idea, delicious though the thought is, help us?

I think when you first launch a blog it should be like Neapolitan. You are not quite sure what your audience will go for so you give them a little bit of choice. Once you find that it is always the chocolate that is being taken then you can concentrate on making it the best chocolate around.

When you have a better idea of your audience then the best advice is to follow the lead set by Ben & Jerry’s. Rather than stick to the old, tired, formulas, they created remarkable ice cream. Their inventions were unique, styled and humorous. They took several textures and flavours and combined and mixed them to create products that were brand new.

While other ice cream companies were aiming for the mass market, for example with a kick-ass Vanilla that most people would like, these guys focused on creations that a smaller number of people would really love.

Does this make sense or have I just got brain freeze? 🙂