In my last post I took the unusual step of suggesting there are people who should avoid blogging.
While I am complete card-carrying, t-shirt wearing, tattooed on my brain blogging advocate, even I realize there are people who would be best off being blog readers than blog writers. It just is not for everybody, and that is fine.
That said, who should blog?
- Have a passion? Something that you would stay interested in through bad and good times? Regardless of profit?
- Enjoy creating, building content, sharing what you know?
- Most important, enjoy discussing your passion?
If you answer yes to one of more of those questions then I think you would make a good blogger. While there is a high frequency of abandoned blogs, passion and the will (or need) to communicate that passion can overcome a lot of the reasons why people give up blogging.
While I don’t want to embarrass him (other than the bad photo), the other day I met someone who meets the profile.
Gareth Crew runs a site with his friend Stuart Carter, called MotoGPNews and it is a community for motor sport enthusiasts. Before he had to give up due to injuries, Gareth raced motorbikes, so he is not just an armchair critic or someone who thinks this is a big-money niche. In fact, his site barely approaches any kind of monetization at all. Just look around the site, there is not a trace of ego.
I can see right away a whole bunch of ways I would improve the site but having the passion and the knowledge is a far better foundation than ticking technical and marketing boxes while missing that vital ingredient!
You can learn to write well. Marketing is a matter of having the right strategy and implementing the best tactics. Information can be researched, knowledge can be learned. Experience is a matter of sticking with it. I can help with anything blogging or webmastering, but the one thing you have to find within yourself is passion and motivation.