6 Medical Marketing Solutions For You To Consider
Business and medicine are strange topics for me because I was raised in a country where those two things do not go together, but in other parts of the world medicine is a HUGE business.
If you run a healthcare practice, then you will know that it takes much more than providing excellent patient care. Yes, this helps and it will help you get good referrals, but there are other marketing solutions that you should be looking at to help you grow. In today’s digital world, medical professionals must also focus on attracting new patients, retaining existing ones and building a strong online presence – it goes without saying, it’s so important that you have a good social media presence. Most people will use this when looking for a medical practice to sign up for.
The good news is that there are plenty of companies dedicated to helping healthcare providers grow their practices. Whether you’re looking to improve patient communication, strengthen your reputation or streamline your processes, there are solutions available to suit practices of all sizes – which is important as this gives small practises a chance to grow or large ones a way to really hone in on their offering.
To help give you some inspiration, below we have put together six medical marketing solutions which can help your medical practice. Keep on reading to learn more and discover a variety of companies that you may be able to use to help you get to the next level.
Patient Gain
When it comes to healthcare marketing, PatientGain.com is one of the leading solutions available. They are an all-in-one patient acquisition and marketing platform built exclusively for healthcare and dental practices.Their primary Unique Selling Proposition (USP) is offering a done-for-you, fully integrated SaaS and managed service that replaces 5 to 8 disconnected vendors with a single, AI-driven, and HIPAA-compliant platform.
Whether you’re a dental practice, private clinic, or specialist healthcare provider, Patient Gain offers a comprehensive solution designed to support sustainable growth.
Tebra
Formerly known as PatientPop, Tebra provides healthcare practices with a complete suite of growth tools. Their platform combines patient acquisition, online scheduling, website management, billing and reputation management (all of which are considered very useful and will help your business) to help practices attract and retain patients. Tebra is particularly popular with independent practices looking for an all-in-one solution to simplify administration and improve patient engagement – the better the engagement, the more successful that you often are.
Birdeye Healthcare
Have you heard of Birdeye Healthcare before? They are focused on helping practices build and maintain a strong online reputation. Their platform makes it easy to collect patient reviews, manage listings across multiple sites and communicate with patients through messaging tools. For practices with multiple locations, Birdeye provides a streamlined way to maintain consistency and improve visibility online. If you are thinking of working with Birdeye Healthcare, the best thing to do is get in touch with them and they will answer any questions you have about their services.
Solutionreach
If you are looking for a company that specialises in patient engagement and communication then Solutionreach could be your solution. Their software helps practices automate appointment reminders, recalls, surveys and text messages, helping to reduce no-shows and strengthen relationships with patients – no-shows can be one of the biggest frustrations for a business as it costs time and money, which is why it’s important you flag it and make it a priority to reduce. By improving communication and patient satisfaction, Solutionreach can help healthcare providers increase loyalty and encourage repeat visits. Repeat visits are often one of the more profitable revenue streams that a lot of businesses get – this is why it’s important you have it as a target to improve and Solutionreach will help with this.
RevenueWell
RevenueWell is another popular solution, particularly among dental and medical practices – so it wouldn’t come as a surprise if you have heard of them before. Their platform combines marketing automation, email campaigns, appointment reminders and patient communication tools to help practices grow. RevenueWell also provides patient education features, helping practices deliver a better overall experience which can be the difference of a customer coming to see you or going to one of your competitors. Talking about competitors, when trying to improve your business, doing some competitor research is always advised as you can then see what they are doing well and not doing so well at. Who knows, by doing some competitor research, you may find out about what marketing solution they are using to help them grow.
Demandforce
A company that has been helping healthcare businesses connect with patients for many years is Demandforce. They have a platform that offers automated appointment reminders, online scheduling, review management and marketing tools designed to improve communication and patient retention – which can help you grow! With a focus on convenience and customer experience, Demandforce helps practices streamline operations while continuing to attract new patients.
If you are interested in Demandforce, you can sign up on their website and a member of their team will get in touch to assist you and answer any questions you have. Pricing isn’t displayed on their site, so by getting in touch you can also get an idea on how much they will be charging you to help you.
It goes without saying, there are plenty of medical marketing solutions for you to consider to help your practice grow. The above at six of many, so make sure you do your research and get in touch with as many companies as possible, in order to get the answers you need, before settling on one to work with. When looking into a company, always read the reviews and don’t forget to ask friends for recommendations – when something comes recommended, more often than not, it’s more trustworthy than someone’s Instagram post.
Which medical marketing solutions are you thinking of using moving forward and why will you be using them? Which of the companies above do you think offers the best service and have you used them before? Is there anyone missing from our guide that you think deserves a mention? Let us know in the comment box below. We look forward to hearing from you.