Business and corporate blogs are powerfully effective and make up the “other” half of the professional blogging scene. Rather than showing adsense or banner ads, business and corporate blogs generate traffic, customer loyalty, leads and PR. Business blogs use indirect methods to turn a profit.
Even if you don’t consider your blog a business, if you use your blog as a publicist and salesman then you are also what I would term a business blogger.
Directly monetized blog examples are much easier to name than business and indirect profit blogs. The steps to directly monetizing a blog are more accessible and well known. Of course, direct monetization methods are more obvious.
With indirectly monetized blogs very often you can’t see where the profit lies until you dig deeper. Many of the more successful blogs tend to monetize in the background. Just because a blog shows adsense don’t be fooled into thinking that is their only business model. Monetization does not need to be overt to be profitable!
Unlike many of the bloggers you might read, my specialism is in this type of indirectly monetized blog. As you can see, this blog does not show any advertising at all and yet I earn a living. All my income is 100% dependent on blogging. Since 2005 I left my cushy marketing agency post and have blogged full-time. Without continued blogging none of my consulting, coaching, training or writing clients would even know of me let alone hire me.
Every cheque that comes my way I credit to blogging, that’s why I can guarantee you it works!
This series will cover how you can use a blog to generate profit and opportunities. If you are an individual hoping to make better networking contacts, a small business hoping to make sales or are an employee of a larger business trying to gain a competitive advantage, this series is for you.
In the next post I will show how blogs are perfect for generating traffic, publicity, and fame.