How to Target Prospects and Avoid Accidental Audiences
What do most people do when they start a blog?
They just start writing.
This isn’t the wrong thing to do. Actually there is a lot to be said for just getting on and doing it.
So what is the problem?
You get whatever audience you attract.
Lots of people are happy with any audience they can get for their personal blog, well unless you get complete weirdo stalkers, but mostly it is fine. What though if you have a particular goal in mind with your blogging?
Perhaps instead of your ideal prospects you attract your own peer group, or tyre-kickers and freebie hunters, or trolls who just want to make trouble?
What if you actually want to attract sales leads with your blog? If you want to sell products, what then?
Then you have to target your content. Draw a bulls-eye and hit it.
It’s something I often repeat.
You don’t want more “traffic”, you want to attract actual living breathing people. Human beings have wants, needs and interests.
Only by addressing those wants, needs and interests specific to your target audience will you attract the right people.
- Identify your ideal prospect, not a demographic, geographic or other broad category, a perfect individual.
- Write a pen portrait in as much detail as possible.
- Brainstorm that prospects biggest pain, need, hunger or addiction.
- Show you have the solution, demonstrate your expertise, be that prospects best friend
You have two choices, write “stuff” and hope people like it, or you can identify an audience and absolutely delight them until they think you are a hero. I know which I would prefer 🙂
