How can you get good strong links? What can you do to get big name blogs to take notice of you?
Yesterday I got lucky and was linked to by Duncan at Techcrunch which led to Techmeme taking notice of our Google Hijacking 404 Pages story at the Codswallop blog.
This all came about from a tip-off from Wendy (a generous act when you consider she could have written about it herself, just shows how nice she really is!).
Getting a scoop is the top way to get big sites to notice you with least writing effort. It is just a case of presenting the facts clearly, let a few people know, then get out of the way.
The story came to me via direct message and got to Duncan via my Twitter feed.
You might be surprised how little traffic we got. We only got a link as a source. Still, we were pleased. The benefits of a link from those two sites is enormous for credibility, Google juice and awareness. A few more of those can put you on the map.
Content to Get You Noticed
There are three types of content that get noticed by the big boys:
- News scoops – Stories like mine that are just breaking. The person who brings the story to the top blogs attention will get the majority of the links but make sure you reference your source. Even though many people will go back to the original source and not even mention you that is the fair thing to do. The only way to stop that happening is to report it better than the source. Any news site like Techcrunch will be constantly on the look out for breaking news.
- Original ideas – If your idea is truly inspired and valuable to pass on then you might just get linked to. Even better if your idea is something the blogger can build on and reference as part of their own post. Bloggers like Darren and Brian often link as part of their articles.
- Top resources – Being original is harder than it sounds so an alternative is to just put in more effort. Lots of bloggers have founded entire blogs on the back of collecting existing information together to create the ultimate collection of tips or links. You post an original “top ten” list and think you have done a good job then weeks later your top ten is combined with someone else’s and someone else’s until it becomes a top 100 and gets to the front page of Digg. It’s all in the research. Make it bookmarkable and bring it to the attention of those people who can spread it and you can have a hit on your hands.
So now you have something worthwhile to share, how do you bring it to the top bloggers attention?
- Network – It is no good trying to get someone to do you a favor when they don’t even know who you are, so get to know people now before you need their help. Even better, do them a favor first.
- Use social tools – I was lucky in that Duncan was watching my Twitter feed. This tells me that Twitter is a great way to spread your links. Get a good group of followers and use catchy headlines that will get noticed amongst the noise and chatter.
- Pitch stories – If your approach is right, your story is good and you use appropriate channels, you can just pitch the story and have it taken up.
Once the big blogs link you then you can sure you will get a ton of links off the back of it. The best referrers by far are strong blogs in your niche because you get better comments, more consistent traffic and best of all, new subscribers.
How have you managed to get linked to by prominent blogs? Please share your tips in the comments …