Several bloggers have complained to me about the number of feeds they find lately that simply echo the same old information. Think about your blog … have you fallen into this trap?
It’s an easy habit to get into. Fear of not having something to say, or fear of being the only person not covering this particular news. I think there is also a large element where people do not want to stick their neck out and be found to be wrong.
Fact is people come to your blog to hear from you. You must create, not simply follow the pack.
- What is your experience?
- Share your ideas
- Tell us your anecdotes
- Which tactics work for you
- Give us your take on the news
The last one is I think the main way people can break out of the echo chamber. I know what it is like to try to cover current niche events in an original way and it can be tough. My solution is to have opinions. Yes, fill the reader in on what is going on, but do that while you are explaining your thoughts, feelings, objections, enthusiasm or insight.
There are just too many ways a reader can be informed now for you to simply pass on what you hear and read unedited. Take the lead and your readers will respond.