Over at copyblogger I wrote a piece where I advised if you want to be a good writer you need to write every day. In this post I am going to tell you it might be better to not post every day.
Whaaaat?
You see there is a key word there, did you miss it? I said “post”. You do need to write every day, but only post to your main blog if you think it will provide a benefit. Don’t post articles every day just to keep up with a schedule.
Much has been written about posting schedules, and Darren did an excellent analysis of the Technorati 100. But, you know what? My advice is to only post when you have something good to say. Posting “filler” is a sure-fire way to lose subscribers.
Consider your own reading habits. You want blogs that consistently provide good stuff, right? You are only as good as your last post. If that last post was padding, you know what will happen.
So write something every day, but not necessarily a public article on your main site. Keep a list of ideas and draft posts for the days when the muse isn’t firing. Don’t pressure yourself to post when the ideas just won’t come.
Your audience will wait a day or so if the wait is worth it.