I was talking this morning with a clients team members. One is an SEO, the other a designer. My role on the project is to write, research and promote the blog.
It struck me how many jobs a solo-blogger has. Do you ever think about how many hats you have to wear as a blogger?
Blogging is called just “blogging” but really it’s not one thing is it? It involves lots of small jobs, being able to switch roles in a breath.
- Writing – Obviously, blogging is writing. The whole point is the content.
- Research – To be able to make your content the best then you will need to gather information, fact-check, be abreast of changes in your niche
- Topical Expertise – You will get questions and people expect answers!
- Networking – No blog is an island, you have to get out there and connect with your audience and the “Linkerati”
- Technical – Setting up your blog, keeping updated with new versions and bug-fixes, adding plugins …
- Design – Tweaking templates, making your posts look good …
- Marketing – What good is great content if nobody ever sees it? You have to promote your stuff!
- Customer Service – So many bloggers forget that when you have a blog you are providing a service, people expect their emails and comments to get answered
- House Keeping – It’s not always sincere comments you receive, many times you have to clear up spam. Then there are backups to maintain, domains to renew …
- Learning – Last but possibly one of the most important, you have to learn all of the other nine jobs. If you are not constantly updating your knowledge of both your niche and blogging then you are falling behind and liable to miss out on opportunities
Now I didn’t write this with the intention to daunt you or put you off, but at the same time we all need to be realistic about how much work and the various abilities you need to pull off a good blog.
If you don’t have all the required skills, perhaps now is the time to partner up with people who do? 🙂