Content Marketing Strategy: Create Your 5-Part Content Plan
A content marketing plan will grow your audience, build trust, and convert browsers into buyers. Let's take a look at the content you need.
How to Write a Compelling Blog Post That Your Audience Will Be Glued to Right to the End
How do you write a compelling blog post? An article so engaging and worthy that people share it, and readers take action on your suggestions?
Who, What and So What? Writing that Works
Who, What and So What? What the heck am I talking about!? These are useful tools for figuring out how to make your next article or landing page connect with your audience.
Pen Portraits in Marketing: How To Create Customer Profiles and Understand Your Target Audience
Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the habit of making.
Make Yourself Understood: 10 Tips to Be Understood Every Time
You want your writing to have an impact, so that means you need to make yourself understood. How to make yourself understood every single time
Overcoming Sales Objections the Easy Way
Overcoming sales objections is an essential part of the sales process, but it seems a topic that people I speak to either neglect or are fearful of.
It can be straightforward to counter customer objections, but before we get into that, I should describe what I mean by objections and what I mean by overcoming them.