How do you use the web to gain face to face clients? It’s a question I get asked a lot, and it is a growing part of the world of marketing online. Think about your own buying behaviour. Would you buy a car now without at least researching online?  Or even a TV? The web [...]

Why do you blog? Is it for traffic and attention? If you blog to get more visibility, then you have a lot of company. One of the major reasons companies and individuals create content is to increase their share of attention, to build credibility, and to grow an audience. HubSpot research indicates companies that blog generate 55% [...]

What should a blogger do when they want to profit from their creativity, knowledge, experience and skills, but not by teaching “how to”, but instead from the results of their work? As you no doubt know, my strategy for building a profitable blog around what you know is called Authority Blogging. Build an audience of [...]

How do you know when your audience is ready to buy from you? Should you wait to “monetize”? How big does your audience need to be? These are common questions and the answers have been debated over the years. I am going to share an answer I gave George from the Man Up Blog during [...]

In the first 7 days of this blogs life, 20,000 visitors checked it out. Sounds like a pretty nice result doesn’t it? I was super happy, but a little disappointed in one specific respect. Only 500 people subscribed. Now, don’t get me wrong, I loved and nurtured those 500 subscribers and 500 subscribers in any [...]

Your audience does not want your content. Your audience probably does not want to hear from you at all. If you think that because your website looks great that people will want to visit it … think again. What do they really want? Your audience and potential customers know who they are and probably have [...]

As much as I tell people to seriously reconsider buying too much into the hardcore “Make Money Online” hype, I can not argue against its allure and the fact that, well, people DO make money online. The problem is, there are the usual caveats: It’s not fast. It’s not easy. You WILL encounter problems and [...]

This critique will be useful to you if you believe you are doing all the right things but are still not getting the results you want. I get a lot of clients come to me with similar situations and many are on the verge of giving up due to this frustration. Fact is, you could [...]

I always tell clients and customers they need to be generous first before taking anything. Sometimes though it can seem challenging keeping up the generosity in the face of bills and expenses. We don’t want to go too far the other way either – who wants to be seen as someone who takes, takes and [...]

  BankNerd.ca is a Canadian website all about the banking industry. This is an interesting critique for me having recently moved to Canada and have a whole raft of banking type stuff to set up. As you might see from the screengrab above, the site is about everything banking and aims to monetize mainly with [...]