Content Marketing Strategy and SEO Planning
Have a website but now you want to turn it into a real business, consistently growing an audience, generating leads, ands sales?
Know you need to follow a plan but do not know how to pull everything together?
I can get you started, and help you implement, your Content Marekting and SEO strategy so you can be sure your efforts pay off and move your business in the right direction.
We take pride in being fully conscious of best practice in terms of SEO and usability. However, there was a disconnect between aspects of our site and search engines. Chris helped us connect some of those dots by identifying mission critical details that needed improvement, and making suggestions on how to fix them. As a result, we have seen a surge in indexing by major search engines since implementation. Chris’s expertise and professionalism is beyond reproach.
Tobias Wright
Here’s an example checklist for each milestone:
Start Here: Initial Analysis
Initial Technical Audit: Discover any technical problems or issues holding you back in search or causing a less than stellar user experience.
Content Audit: Review existing content for quality, relevance, and SEO optimization. Update or remove outdated or low-quality content.
Audience Profile and Avatar Creation: Get on the same page about who you want to attract, how you can best help them at each stage of their journey, and what drives them.
Near-Term (1-3 Months)
Keyword Research and Initial Content Plan: Identify primary and secondary keywords relevant to your content and audience.
Competitive Analysis: Examine competitors’ SEO strategies to identify opportunities and gaps.
On-Page Optimization: Ensure that titles, meta descriptions, headers, and images are optimized for targeted keywords.
Local SEO: If applicable, update local listings and Google for local search relevance.
Customer Journeys and Funnels: Develop the pathways through your social, content, promotions, email, and landing pages so that the right people see the best messages at the most appropriate time.
Content, Products, SEO for the Medium-Term (4-8 Months)
Content Development: Plan and create SEO-optimized content that addresses user needs and aligns with search intent.
Link Building: Start building high-quality backlinks from reputable websites.
User Experience Optimization and Conversion Optimization: Improve site navigation, onboarding, customer service, internal linking, and overall user experience.
Social Media: Develop your presence on social media platforms to drive traffic, boost your blog SEO, and enhance brand awareness.
Regular Monitoring and Adjustments: Use analytics to monitor key metrics, customer satisfaction, SEO performance, etc. and make necessary adjustments.
Email Marketing: Develop an email marketing strategy to segment your audience, enhance engagement, convert sales, and compound traffic.
Growth: Leads, Sales, Share of Customer, Profit Margin, Retention, and Customer Lifetime Value growth.
Long-Term (9-12+ Months)
Authority Building: Focus on becoming an authority in your niche by producing high-quality, authoritative content. Winners are those that can show they know their subject well and can be trusted to deliver on their promises.
Digital PR: Generate more awareness, authority, and valuable links, by putting you and your message in front of your most-wanted audiences.
Comprehensive Milestone Audits: Conduct thorough audits to identify and rectify any emerging issues.
Continued Research: Adapt and update your strategy to reflect changing trends, visitor behaviour, and search patterns.
Content Refresh: Regularly update older content to keep it relevant and valuable.
Strategic Partnerships: Look for partnership opportunities for guest blogging, co-marketing, joint ventures, and other collaborative efforts.
Chat with Chris
Talk to Chris to discuss your situation, define your business goals, and figure out what you need in place to get you there