WordCamp UK 2008 was an interesting mixture of blogging (as you would expect) and developer conference. It was like two familiar worlds had collided.
WordPress as CMS
One of the development issues raised was the growing use of WordPress as a platform rather than as a blog. Many people are now looking to WordPress as a CMS or as a framework. Notably, one of the big announcements from the weekend was that our Prime Ministers home, Number 10 Downing Street, new website is going to be 100% WordPress.
If that doesn’t give some credibility to WordPress in larger corporations I don’t know what will. Good work Simon!
A couple of people expressed confusion that we are meant to be in an economic slump but there is more and more WordPress work coming through the pipeline.
I have an answer, or at least a theory!
The reason we are seeing more WordPress work is precisely because we are in a tough economic place right now. Companies are looking for a lower cost tactical solution. Rather than a long, drawn out, expensive project, they want something quick, nimble, efficient and effective. They know with a WordPress site they can be up and running, fast, and making sales in weeks rather than months.
Think about it, consider how these things used to work. I used to be as guilty as any, building 7-figure monster bespoke content management systems over months that didn’t turn out much more capable than WordPress 2.6 is right out of the box.
Also you will find the charge is being led by sales and marketing functions, conciously avoiding official channels and especially the IT dept.
Yes, they are looking for tactical “right now” solutions, but as most of us have seen, tactical quick fixes tend to stick around, especially when the solution is found to be proven and beats other more complicated ones. I have seen departments running 20-year old COBOL reports, stealthily cobbled together Access databases, and even one company who seemed to run the whole business off Excel!
WordPress isn’t just being used because it is cheap, it is growing in favor because it works.