A reader wrote to me in response to my Burning Blog Bridges post. He was concerned that in his industry there was a big, powerful but sleazy competitor. How can he compete without resorting to critical articles attacking their business practices and violations? While it would be tempting to just give them a good kicking […]
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Reviewing The Reviews
Reviews are coming in so I thought I would do a quick round up of the first few. Remember, anyone who writes a review of Killer Flagship Content ebook gets an exclusive early preview of my next one and a link. Well, anyone who writes a review and tells me about it! A One-Stop-Shop For […]
The Truth About Advertising
It’s funny because it’s true … Via: BLOchman
When The Old Guard Gets Hit By The Clue Stick
John Battelle has hit YellowPages with the clue stick “You’re asking me to tell my advertisers to invite criticism? You’re asking me to actually create a platform that lets that criticism happen? Are you nuts?” General nodding and murmurs of assent followed. “Er…yes,” I answered. “Yahoo already does. And Google does too (though not as […]
Performancing Sold
Aaron has an Exclusive Podcast with David Krug on the purchase of Performancing. Congratulations to all concerned! Update: David has more details over at Performancing.com New York,NY —” February 14th,2007 —” SplashPress Media, owner of numerous sites including The Blog Herald, one of the oldest sites on the internet covering blogging news and new media, […]
Are You Burning Blog Bridges?
Snark, criticism, attack-bait, poking wasps nests, call it what you want, while it might be an effective “link bait” strategy, it’s not one I would recommend. This is the path to the dark side. First let’s look at why someone might be tempted to use this tactic. It’s quick and easy It works Takes little […]