Mitch Meyerson has put together a fantastic book about social media, “Success Secrets of the Social Media Marketing Superstars”, but as important to me is the strategy he used to create the book. Anyone who has publishing aspirations should take a good look, not just at the product but the model.
I got a chance to interview Mitch yesterday about the book and his strategy behind it. Check it out here.
[mp3player config=chrisg.xml height=50 file=https://chrisg.com/video/Mitch-Meyerson.mp3]
The book contains “the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite.” (and me):
Contributions from 20+ top social media marketers
The biggest mistakes people make with social media and how to fix them
Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
Real-world case studies, best practices and proven techniques from the experts
If you want to check out the book, the book site is:
Thanks to Mitch for the interview and for including me in the book, and I hope everyone enjoys it 🙂
[Apparently I need some kind of disclaimer here. If you buy this book as far as I know I don’t get any compensation at all. Look, not even an Amazon link! Hopefully someone will read my chapter and say “Hey, that Chris Garrett is the awesome, I need to look him up on the interwebs”, but essentially I contributed for the Authority and just so I could say I was in the same book as those famous people.]