Why is it that a sports fan will call a Star Trek fan a nerd for wearing full Klingon make-up but it is quite fine for them to paint their own face (and chest, and belly) in their team colours?
Have you ever noticed the more Television channels you have access to, the more frustrating it can be to find something to watch?
You know that guy at a party, the one that corners you between the avocado dip and potato tots while he drones on for hours about his prize collection of vintage Albanian telephone mast photographs? What is his mistake?
It’s all about targeting your audience. What works for one audience will be a complete turn-off for another.
The telegraph pole picture collector would likely go down a storm at his local club. I can just picture him holding court while his peers gaze on admiringly at his collection of rare experimental designs. “Wow, is that the FlibbleX-17 with double-binding-dweezle-wrappers??”. Parachute one of us into the same meeting and we would be unconscious, drooling wrecks within minutes.
I was asked over the weekend
“why do you think nobody is reading my blog?”
“most people actually don’t read blogs, or don’t care that it is a blog, concentrate on writing articles people want to read”
Rather than trying to create a whole blog, put your energy instead into one compelling article at a time. If you can consistently produce content your audience is hungry for then you will create a blog people want to read.
Always start with your target audience. Draw up a pen portrait for each of your key readers, the people you want to attract and keep. Then work out
- what their goals are
- what they need to know
- what they like to read
- how they like it presenting
When you have posted some articles, keep abreast of
- which articles generate comments
- what categories get the most readers
- individual articles that generate traffic
- what sort of content has attracted the most links
- which topics bombed
How your content is presented can have a big impact. Long-term readers, especially if you follow my posts on other blogs, will on occasion see me cover subjects I have already written about before. There are a few good reasons, one of which would make a future article, the main reason though is some times you have to approach an idea from a few angles before you can get your point across successfully. What you thought was a dud post could well have been a problem in delivery.
So in summary
- Start with your audience
- Write about topics they want and need
- Deliver the content in way that engages them
Give your people what they want, then they will reward you with what you want in return.